Cingular Wireless Calls Upon MicroStrategy to Enhance Customer Acquisition and Retention Efforts
26 Avril 2005 - 3:00PM
PR Newswire (US)
Cingular Wireless Calls Upon MicroStrategy to Enhance Customer
Acquisition and Retention Efforts MCLEAN, Va., April 26
/PRNewswire-FirstCall/ -- MicroStrategy(R) Incorporated
(NASDAQ:MSTR), a leading worldwide provider of business
intelligence software, today announced that Cingular Wireless has
selected the MicroStrategy Business Intelligence Platform(TM) to
enhance its sales and marketing efforts. Cingular Wireless is the
largest wireless carrier in the United States, serving more than 50
million customers. Cingular, a joint venture between SBC
Communications (NYSE:SBC) and BellSouth (NYSE:BLS), has the largest
digital voice and data network in the nation and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular Wireless sales and marketing analysts use MicroStrategy to
analyze customer billing and churn information contained in a
terabyte-sized Teradata(R) data mart. MicroStrategy helps Cingular
Wireless maximize the effectiveness of its customer acquisition and
retention programs and minimize customer attrition. In addition,
Cingular Wireless is building a new dashboard for its executive and
marketing management that will convey critical at-a-glance
intelligence on marketplace perception of Cingular. According to
Cingular Wireless, such insight will help its employees fine-tune
their marketing programs and make them more responsive to customer
demand. "We chose MicroStrategy for its undisputed leadership in
the business intelligence industry, and in particular its ease of
use, unparalleled scalability, and its robust analytical
capabilities," said Stephen Butler, Senior Director of Database
Marketing at Cingular Wireless. "With MicroStrategy providing us
greater insight into our customer retention efforts and marketing
programs, we'll be better able to provide the quality of service
that our customers expect." "We're honored that the largest
wireless carrier in the United States, Cingular Wireless, has
selected MicroStrategy to more effectively monitor, report, and
analyze its customer information," said MicroStrategy's COO Sanju
Bansal. "All of the top ten FORTUNE 500 telecommunications
companies are MicroStrategy customers and use our products for
applications such as customer profitability, cross-sell analysis,
and sales force performance reporting." About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United
States, serving more than 50 million customers. Cingular, a joint
venture between SBC Communications (NYSE:SBC) and BellSouth
(NYSE:BLS), has the largest digital voice and data network in the
nation and the largest mobile-to-mobile community of any national
wireless carrier. Cingular is the only U.S. wireless carrier to
offer Rollover(SM), the wireless plan that lets customers keep
their unused monthly minutes. Details of the company are available
at http://www.cingular.com/. About MicroStrategy Founded in 1989,
MicroStrategy is a global leader in business intelligence (BI)
technology. MicroStrategy provides integrated reporting, analysis,
and monitoring software that helps the world's leading
organizations make better business decisions every day. Companies
use MicroStrategy to transform vast amounts of data into actionable
information that enhances their performance, productivity and
competitive edge. MicroStrategy's customers include the top twelve
FORTUNE 500 global telecommunications companies, the top eight
global pharmaceutical companies, and nearly two-thirds of the top
50 global retailers. MicroStrategy has relationships with systems
integrators and technology partners, including IBM, HP, PeopleSoft,
Sun, and Teradata. More information about MicroStrategy
(NASDAQ:MSTR) is available at http://www.microstrategy.com/.
MicroStrategy and MicroStrategy Business Intelligence Platform are
registered trademarks of MicroStrategy Incorporated in the United
States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective owners.
CONTACT: Wende Cover of MicroStrategy Incorporated,
+1-703-770-1646, or . DATASOURCE: MicroStrategy Incorporated
CONTACT: Wende Cover of MicroStrategy Incorporated,
+1-703-770-1646, or Web site: http://www.microstrategy.com/
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