BellSouth Adds Promotional Sizzle to Classic Chastain Concert Sponsorship
24 Mai 2005 - 4:02PM
PR Newswire (US)
BellSouth Adds Promotional Sizzle to Classic Chastain Concert
Sponsorship Launches Interactive Marketing Campaign to Connect with
Consumers ATLANTA, May 24 /PRNewswire/ -- BellSouth (NYSE:BLS) is
turning up the volume on its Classic Chastain Concert Series
sponsorship with a summer-long, interactive promotion designed to
connect with concert-goers in new and exciting ways. The campaign
includes a "Classic Central" micro-Web site (
http://www.bellsouthchastain.com/ ) which will serve as the central
location for all components of the program including: concert dates
and information, links to BellSouth products and services, and a
registration area for a number of prizes to be given away to
visitors of the site. Patrons of Chastain who visit the Web site
will be able to register for prizes that include FastAccess(R)
Service VIP Parking at select Classic Chastain concerts, several
Cingular Wireless(R) Motorola RAZR V3 phones, Atlanta Braves
tickets and more. Professional photographers will roam the Chastain
Amphitheater on the nights of BellSouth-sponsored shows, taking
commemorative digital photos of those in attendance. Concert-goers
will be able to download their photos for free by visiting the
http://www.bellsouthchastain.com/ Web site and entering a special
code given to them on branded pre-paid cards. "The Classic Chastain
Concert Series gives us a unique opportunity to interact with
consumers," said William Pate, vice president of advertising and
public relations for BellSouth. "Building upon our sponsorship with
these new and innovative marketing components will help us inform
concert-goers about BellSouth's portfolio of communications and
entertainment services. In addition, our support of Classic
Chastain is another example of BellSouth's leadership position as a
patron of Atlanta's major league orchestra, the arts in Atlanta,
and in events that benefit our community and our customers."
BellSouth is supporting its Classic Chastain interactive marketing
promotion with a direct mail campaign to 38,000 "Friends of
Chastain," media relations outreach, and by staffing the Chastain
Amphitheater with "branded" volunteers and ushers. BellSouth will
also have a booth set up on-site at select concerts with product
experts to talk about its products and services. "In today's
competitive environment, we must ensure we get a substantial return
on our sponsorship investment," continued Pate. "We believe the
interactive promotion now in place will help us see an even greater
benefit from our association with Classic Chastain." "The Atlanta
Symphony Orchestra is proud to have BellSouth as one of its major
sponsors of the 2005 Classic Chastain Concert Series," said Paul
Hogle, vice president of the Atlanta Symphony Orchestra. "BellSouth
has been a tremendous partner for the past five years. This
continued support of Classic Chastain is a testament to BellSouth's
ongoing interest and commitment to supporting those institutions
and projects that year after year contribute to Atlanta's quality
of life." About BellSouth Corporation BellSouth Corporation is a
Fortune 100 communications company headquartered in Atlanta,
Georgia. BellSouth has joint control and 40 percent ownership of
Cingular Wireless, the nation's largest wireless voice and data
provider with more than 50 million customers. Backed by award
winning customer service, BellSouth offers the most comprehensive
and innovative package of voice and data services available in the
market. Through BellSouth Answers(R), residential and small
business customers can bundle their local and long distance service
with dial-up and high-speed DSL Internet access, satellite
television and Cingular(R) Wireless service. For businesses,
BellSouth provides secure, reliable local and long distance voice
and data networking solutions. BellSouth also offers online and
directory advertising through BellSouth(R) RealPages.com(R) and The
Real Yellow Pages(R). BellSouth believes that diversity and
fostering an inclusive environment are critical in maintaining a
competitive advantage in today's global marketplace. More
information about BellSouth can be found at
http://www.bellsouth.com/ . About the Atlanta Symphony Orchestra As
the largest orchestra in the Southeastern United States, the
Atlanta Symphony Orchestra is also one of the youngest American
orchestras to achieve international prominence. Now in its 60th
season, the ASO performs a year- round slate of more than 250
concerts annually, including a 72-concert classical season and
related series at Atlanta Symphony Hall, the annual summer pops
series at Chastain Park Amphitheater, and a full schedule of
educational, neighborhood and Free Parks concerts throughout the
City of Atlanta and around Georgia. Through its extensive community
partnerships, the ASO serves a variety of audiences both in Atlanta
and throughout the state of Georgia. DATASOURCE: BellSouth
Corporation CONTACT: Zealous Wiley of BellSouth Corporation,
+1-404-829-8721, or Web site: http://www.bellsouth.com/
http://www.bellsouthchastain.com/ Company News On-Call:
http://www.prnewswire.com/comp/095650.html
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