Multimedia News Release - Cingular Wireless Re-introduces and Enhances GoPhone Prepaid Services
24 Mai 2005 - 9:23PM
PR Newswire (US)
Multimedia News Release - Cingular Wireless Re-introduces and
Enhances GoPhone Prepaid Services Consumers Get More Phone Choices,
More Convenient Ways to Pay, and More Benefits Including Free
Mobile to Mobile Calls and Rollover(R) Balance(TM) ATLANTA, May 24
/PRNewswire/ -- Cingular Wireless today announced that it has
re-introduced and enhanced its popular prepaid services, grouping
them under the GoPhone (R) brand. GoPhone offers consumers a "grab
and go" choice and gives them unprecedented freedom and flexibility
to buy wireless services that truly meet their needs. All GoPhone
Plans do not require a credit check or a contract. Customers will
also have a choice of any GSM handset and accessory for prepaid
services. To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/cingular/21883 "Our approach to
re-launching and enhancing GoPhone is based on one simple, but
powerful premise, namely, that not everyone wants to buy and use
wireless in the same way," said Marc Lefar, Chief Marketing Officer
for Cingular Wireless. "A whole new way to buy wireless, GoPhone is
a true equalizer. It gives consumers freedom, flexibility and
control in buying wireless services, as well as many of the great
benefits available to traditional postpaid customers." GoPhone,
which was originally launched by AT&T Wireless in 2003,
consists of two unique service offerings, "Pay As You Go" and "Pick
Your Plan." These offerings provide consumers the option of a
traditional prepaid solution or a plan that comes with predictable
monthly payments. Both GoPhone plans offer the same great features
as traditional Cingular Wireless plans, including voicemail, text
and instant messaging, MEdia(SM) Net, competitive international
calling rates and downloadable ringtones, graphics and games, and
no long distance or roaming charges. Additionally, Cingular GoPhone
users on "Pay as You Go" and selected "Pick Your Plan" programs can
also enjoy free mobile-to-mobile calling, giving them unlimited
talk time with friends on Cingular's 50-million subscriber base for
free. GoPhone customers have the flexibility of using any mobile
phone provisioned for the Cingular network, or choosing from one of
the three pre-packaged Cingular GoPhone products, including the
Nokia 6010 ($69.99), the LG C1300i ($99.99) and the Motorola V220
camera phone ($149.99). All pre-packaged GoPhone products are ready
to use out of the box. For additional convenience, GoPhone users
are notified of their account balance via a free text message
immediately after a call is ended, and options for account
replenishment are provided at this time so customers are prepared
and in control of their account. "The face of prepaid is changing.
Consumers are expecting more from all wireless services," said
Roger Entner, analyst at research firm Ovum. "With products such as
GoPhone, consumers can experience the same benefits as other mobile
users without a contract or monthly bills. Prepaid consumers are
looking for a mobile solution to fit their lifestyle. GoPhone can
do just that." Pay As You Go The GoPhone "Pay As You Go" plan
allows users to experience the benefits of wireless mobility on
Cingular's network with no annual contract or credit check and an
unlimited Mobile to Mobile calling option to more than 50 million
Cingular customers across the United States. The "Pay As You Go"
plan is broken into two service options that are tailored to the
consumer's mobile needs, providing simplicity and value right out
of the box. 1. Only 10 cents per minute and $1 day (only charged
$1.00 a day when used, which is different than other competitors
who charge a per day use even if the product is not used). With
this plan, customers receive unlimited Mobile to Mobile calling to
all 50 million Cingular customers. 2. An alternative is to pay a
simple flat rate of only 25 cents per minute for all calls with no
additional access charges. Pay As You Go Universal Refill Card
Cingular is launching a new universal prepaid replenishment card
that will allow both new and existing GoPhone prepaid users to
replenish their accounts online or at select ATM machines, with
debit or credit cards. In addition, prepaid cards are available at
more than 60,000 locations, including Cingular retail stores,
7-Eleven, Western Union, Target and Wal-Mart. The card
denominations and expirations are as follows: $15 - 30 days $25 -
90 days $50 - 90 days $75 - 90 days $100 - 180 days Pick Your Plan
For consumers who want postpaid-like benefits without the contract,
Cingular offers the GoPhone "Pick Your Plan" option. This option is
different than any other prepaid option in the industry. Some
benefits include: - Users can choose between four plans, ranging
from $29.99 to $69.99 per month and receive up to 650 minutes per
month with unlimited Nights and Weekends, and unlimited Mobile to
Mobile calling to all 50 Million Cingular customers, all with no
annual contract, credit check or start- up fees. - Simply establish
an automatic monthly payment with a credit card, debit card or
checking account that will take place the same day every month.
Payments are always the same amount so no surprises. - As consumers
use their phone, minutes are deducted from the GoPhone account
without having to buy a prepaid card. - Keep your unused balance
every month through the Rollover(R) Balance(TM) program, adding to
the freedom and flexibility of Cingular GoPhone. Advertising on the
Go GoPhone will be supported by a national advertising campaign
including television and online, with regional print and radio
support. The campaign will celebrate consumers who choose GoPhone
as the best wireless solution for their lifestyle. Based on four
scenarios, the campaign will explain the benefits consumers are
looking for in wireless and how GoPhone uniquely fits their
lifestyle. In addition, the Richard Childress Racing No. 31
Cingular Wireless Chevrolet with NASCAR driver Jeff Burton will
feature a special GoPhone paint scheme at the races in Charlotte,
N.C. May 29 and again in Dover, PA June 5. Cingular offers postpaid
and prepaid in all of its distribution channels, which includes
26,00 company-owned stores, 16,000 authorized agent locations and
245,000 national retail outlets. GoPhone is currently available at
Cingular Wireless retail locations and online at
http://www.cingular.com/gophone . About Cingular Wireless Cingular
Wireless is the largest wireless carrier in the United States,
serving 50.4 million customers. Cingular, a joint venture between
SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation
(NYSE:BLS), has the largest digital voice and data network in the
nation -- the ALLOVER(SM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is the only U.S. wireless carrier to offer Rollover(SM),
the wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/ . Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom .
http://www.prnewswire.com/mnr/cingular/21883DATASOURCE: Cingular
Wireless CONTACT: Jennifer Bowcock, +1-404-236-6319, or , or Mark
Siegel, +1-404-236-6312, or , both of Cingular Wireless Web site:
http://www.cingular.com/gophone http://www.cingular.com/
http://www.cingular.com/newsroom
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