YellowPages.com and InfoSpace's Switchboard Announce Distribution Agreement
26 Mai 2005 - 3:00PM
PR Newswire (US)
YellowPages.com and InfoSpace's Switchboard Announce Distribution
Agreement Relationship with Premier Online Directory Provider
Switchboard Puts YellowPages.com's Network Distribution Reach to
Almost 17 Million Unique Consumers* for Local Advertisers PASADENA,
Calif. and BELLEVUE, Wash., May 26 /PRNewswire/ -- YellowPages.com,
a joint venture between SBC Communications (NYSE:SBC) and BellSouth
(NYSE:BLS), and Switchboard, a wholly-owned subsidiary of
InfoSpace, Inc. (NASDAQ:INSP), today announced a distribution
agreement to feature YellowPages.com, SBC SMARTpages.com and
BellSouth RealPages.com advertisers on the Switchboard(R) online
directory network ( http://www.switchboard.com/ ). Advertisers will
receive priority distribution in the Switchboard.com search results
and exposure to Switchboard's more than six million unique users
across all 50 states. "Our relationship with Switchboard brings
significant value and benefit to our advertisers. With this
agreement, YellowPages.com continues to focus on its goal to
connect consumers with businesses. Switchboard helps
YellowPages.com provide the highest quality audience and greatest
reach," said Charles Stubbs, president and CEO of YellowPages.com.
"The YellowPages.com network is now one of the greatest providers
of Internet Yellow Pages exposure available to advertisers with
just a single purchase. This is a direct benefit to advertisers on
our three sites -- YellowPages.com, SMARTpages.com and
RealPages.com. We believe YellowPages.com and its network sites
provide the best online advertising solutions for local
advertisers. And we are doing just that -- helping to make their
phones ring more often and directing buyers to their doors and
Websites." InfoSpace ranks as one of the premier online directory
service providers on the Internet. InfoSpace's Switchboard platform
offers users local merchant listings and information from more
partners than any other online directory. Wherever relevant, these
listings will appear in addition to YellowPages.com's local
advertisers, giving Switchboard users increased access to relevant
local businesses and services in their area. "This agreement
emphasizes the increasing value of online directory traffic," said
Brian McManus, executive vice president, Search and Directory at
InfoSpace, Inc. "We are now able to offer our consumers a better,
more relevant online experience by providing YellowPages.com's rich
and robust content through Switchboard's premiere technology and
broad distribution network." About YellowPages.com YellowPages.com
LLC is a joint venture operation of SBC Yellow Pages and BellSouth
Advertising and Publishing Corporation. Formed in late 2004, the
company currently operates three leading Internet Yellow Pages
sites -- SMARTpages.com, RealPages.com and YellowPages.com. The
YellowPages.com distribution network provides exposure to more than
70 million monthly consumer business searches. In late 2005, the
three sites will merge to form a premier Internet Yellow Pages site
at the URL http://www.yellowpages.com/ . SMARTpages.com local
advertising is sold by SBC Yellow Pages. RealPages.com local
advertising is sold by BellSouth Advertising and Publishing
Corporation. About InfoSpace, Inc. InfoSpace, Inc. (NASDAQ:INSP) is
a leader in private-label search, online directory and mobile
entertainment. InfoSpace consists of two divisions - Search &
Directory and Mobile. The Search & Directory division uses its
unique metasearch technology to power a portfolio of branded Web
sites and provide private-label search and online directory
services. As part of the Search & Directory network,
Switchboard ( http://www.switchboard.com/ ) is a leading provider
of Internet-based yellow pages and white pages that helps consumers
by providing a fast, easy solution to finding businesses and people
nationwide, and connects consumers with merchants through
interactive and innovative directory technology. InfoSpace Mobile
is a global provider and publisher of wireless content, including
ring tones, games, graphics and more, as well as infrastructure
solutions that help customers build stronger brands and generate
revenue. InfoSpace Mobile distributes its applications through
mobile operators, including Cingular Wireless, T-Mobile, Verizon
Wireless, Nextel, Sprint, Virgin Mobile, Vodafone, O2, Orange, 3,
TIM and Telefonica Moviles. More information can be found at
http://www.infospaceinc.com/ . This release contains
forward-looking statements regarding InfoSpace's Search &
Directory business including its online directory services and its
distribution agreement with YellowPages.com. These forward-looking
statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those
projected. These statements are not guarantees of future
performance and are subject to certain risks, uncertainties and
assumptions that are difficult to predict. Factors that could
affect InfoSpace's actual results include actual performance under
the YellowPages.com agreement, the progress and costs of the
development of our products and services, and the timing and extent
of market acceptance of those products and services. A more
detailed description of certain factors that could affect actual
results include, but are not limited to, those discussed in
InfoSpace's most recent Annual Report on Form 10-K and quarterly
reports on form 10-Q as filed from time to time, in the section
entitled "Factors Affecting Our Operating Results, Business
Prospects and Market Price of Stock." Readers are cautioned not to
place undue reliance on these forward- looking statements, which
speak only as of the date of this release. InfoSpace undertakes no
obligation to update publicly any forward-looking statements to
reflect new information, events or circumstances after the date of
this release or to reflect the occurrence of unanticipated events.
* comScore Media Metrix, April 2005 US data DATASOURCE:
YellowPages.com CONTACT: Media, Ed Patterson of YellowPages.com,
+1-678-406-2457, or ; or Stacy Ybarra of InfoSpace, Inc.,
+1-425-709-8127, or Web site: http://www.yellowpages.com/
http://www.infospaceinc.com/ http://www.switchboard.com/ Company
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