BLS Bellsouth Cp

-- New Pricing Supported by Mass Advertising Campaign throughout the Southeast -- ATLANTA, Aug. 2 /PRNewswire-FirstCall/ -- BellSouth (NYSE:BLS) announced today that it now offers a single low price, with no shipping and handling or activation fees, for each speed of its BellSouth(R) FastAccess(R) DSL service for residential customers. To support its new broadband pricing structure, BellSouth has introduced its largest single advertising effort since the launch of BellSouth Long Distance in 2002. The new ad campaign includes national cable television and regional television, radio, online, newspaper and outdoor media. "This new initiative reflects BellSouth's commitment to making our customers' high-speed Internet experiences simple and affordable," said Keith Cowan, president of marketing and product management - BellSouth. "The advertising campaign is key to conveying that BellSouth now offers the same affordable rate for high-speed Internet - every month, without the pricing gimmicks that are prevalent in many broadband offers today." BellSouth's new high-speed Internet advertising campaign focuses on why dial-up Internet customers should consider high-speed Internet, such as freeing up phone lines, connecting instantly and faster downloading and Web surfing. The ads illustrate that with BellSouth FastAccess DSL, customers can get high-speed Internet for an affordable monthly price of as low as $24.95, without having to sort through complicated, limited-time pricing. Advertising will be featured in more than 30 major markets in BellSouth's service area. "BellSouth believes that, for many people, simplicity and convenience are essential when choosing a high-speed Internet service," Cowan added. BellSouth's tiered-speed approach to broadband provides customers with a range of broadband services that allow them to choose the speed and price that best meets their needs: * FastAccess(R) DSL Lite, with downstream speeds up to 256Kbps, is perfect for basic Web surfing and accessing e-mail without the delays and hassles of dial-up. Under the new pricing structure, this service is available for $24.95 per month. * FastAccess(R) DSL Ultra, featuring downstream speeds up to 1.5Mbps, is ideal for downloading large files, photos, music and video at super- fast speeds, and is now available for $32.95 per month. * FastAccess(R) DSL Xtreme, with downstream speeds up to 3Mbps and BellSouth's fastest DSL Internet service, allows customers to enjoy streaming video and experience online games at lightning-fast speeds. This service is now available at $42.95 per month. In addition, BellSouth no longer charges residential customers service activation or shipping and handling fees. The price of its modems and gateways has been reduced to $75 and customers have the option to pay for their modem or gateway in 10 monthly installments of $7.50, or receive it free (after rebate) if they order online. "At BellSouth, we are focused on providing the simplicity customers need, the choices they demand and the content that will round out their high-speed Internet experience," Cowan said. "Life today demands high-speed Internet - and there has never been a better time to get BellSouth FastAccess DSL." In the past year, BellSouth has continued to see tremendous growth in its DSL business as more residential and business customers upgrade to broadband. BellSouth ended the second quarter of 2005 with more than 2.4 million DSL customers. In addition, BellSouth recently announced that, beginning in the fourth quarter of 2005, it will offer BellSouth(R) FastAccess(R) DSL Xtreme 6.0, to feature downstream speeds of up to 6Mbps. BellSouth offers BellSouth FastAccess DSL for both consumer and business customers. Consumers and businesses interested in FastAccess DSL Internet service can find more information online at http://www.fastaccess.com/ or by calling 1-888-321-ADSL. For samples of BellSouth's advertising supporting its new broadband pricing structure, contact Nadine Randall at 404-829-8724. About BellSouth Corporation BellSouth Corporation is a Fortune 100 communications company headquartered in Atlanta, Georgia. BellSouth has joint control and 40 percent ownership of Cingular Wireless, the nation's largest wireless voice and data provider with 51.6 million customers. Backed by award winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth Answers(R), residential and small business customers can bundle their local and long distance service with dial-up and high-speed DSL Internet access, satellite television and Cingular(R) Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers online and directory advertising through BellSouth(R) RealPages.com(R) and The Real Yellow Pages(R). BellSouth believes that diversity and fostering an inclusive environment are critical in maintaining a competitive advantage in today's global marketplace. More information about BellSouth can be found at http://www.bellsouth.com/ . DATASOURCE: BellSouth Corporation CONTACT: Nadine Randall, +1-404-829-8724, or , or Zealous Wiley, +1-404-829-8721, or , both of BellSouth Corporation Web site: http://www.bellsouth.com/ Company News On-Call: http://www.prnewswire.com/comp/.html

Copyright