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Ads Emphasize BellSouth(R) FastAccess(R) DSL Simplified Pricing Plan ATLANTA, Aug. 9 /PRNewswire/ -- BellSouth (NYSE:BLS) announced today the launch of Hispanic and African-American advertising campaigns to support its simplified pricing structure for new residential BellSouth(R) FastAccess(R) customers. "These campaigns are the largest advertising initiatives BellSouth has made in the Hispanic and African-American markets," said William Pate, vice president of advertising and public relations - BellSouth. "Through the campaigns, we illustrate our new high-speed Internet pricing structure - a simple, affordable Internet experience without the pricing gimmicks that are prevalent in many broadband offers today." The new Hispanic advertising campaign is a "celebration" of the new, simple and gimmick-free FastAccess DSL price of as low as $24.95. Advertising will run in Atlanta, Miami, Fort Lauderdale, Orlando, Raleigh-Durham and West Palm Beach. Ad mediums will vary per market and include television, radio, newspaper, online and direct mail. Forty-six percent of Hispanics in the U.S. are currently online(1), and that number is expected to grow. According to the 2004 AOL/Roper ASW Hispanic Cyberstudy, 53 percent of Hispanics who currently do not use the Internet predict that they will have Internet access within the next six months. In BellSouth's service region alone the aggregate Hispanic population grew by 107 percent from 1990-2000(2). BellSouth's campaign to target the African-American customer segment emphasizes the simplicity and price consistency of FastAccess DSL, as well as highlights the benefits of moving from dial-up to high-speed Internet service. BellSouth has placed ads in television, radio and direct mail media in several major Southeast markets. BellSouth's new Hispanic and African-American advertising campaigns were developed to support the company's recent move to simplify its broadband pricing structure. BellSouth now offers a single low price, with no shipping and handling or activation fees, for each speed of its FastAccess DSL service for residential customers. BellSouth's tiered-speed approach to broadband provides customers with a range of high-speed Internet services that allow them to choose the speed and price that best meets their needs: - FastAccess(R) DSL Lite, with downstream speeds up to 256Kbps, is perfect for basic Web surfing and accessing e-mail without the delays and hassles of dial-up. Under the new pricing structure, this service is available to new customers for $24.95 per month. - FastAccess(R) DSL Ultra, featuring downstream speeds up to 1.5Mbps, is ideal for downloading large files, photos, music and video at super fast speeds, and is now available to new customers for $32.95 per month. - FastAccess(R) DSL Xtreme, with downstream speeds up to 3Mbps and BellSouth's fastest DSL Internet service, allows customers to enjoy streaming video and experience online games at lightning-fast speeds. This service is now available to new customers for $42.95 per month. For more information on FastAccess DSL Internet service, visit http://www.fastaccess.com/ or call 1-888-321-ADSL. About BellSouth Corporation BellSouth Corporation is a Fortune 100 communications company headquartered in Atlanta, Georgia. BellSouth has joint control and 40 percent ownership of Cingular Wireless, the nation's largest wireless voice and data provider with 51.6 million customers. Backed by award winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth Answers(R), residential and small business customers can bundle their local and long distance service with dial-up and high-speed DSL Internet access, satellite television and Cingular(R) Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers online and directory advertising through BellSouth(R) RealPages.com(R) and The Real Yellow Pages(R). BellSouth believes that diversity and fostering an inclusive environment are critical in maintaining a competitive advantage in today's global marketplace. More information about BellSouth can be found at http://www.bellsouth.com/. (1) 2004 AOL/Roper ASW Hispanic Cyberstudy, U.S. Census March 2002: Mediamark Research, Inc. (MRI), Fall 2003 (2) Census 2000 DATASOURCE: BellSouth Corporation CONTACT: Media, Nadine Randall of BellSouth Corporation, +1-404-829-8724, or Web site: http://www.fastaccess.com/ http://www.bellsouth.com/ Company News On-Call: http://www.prnewswire.com/comp/095650.html

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