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Cingular Will Be First U.S. Carrier to Offer EDGE-enabled Sendia Platform SAN FRANCISCO, Sept. 13 /PRNewswire/ -- Cingular Wireless is teaming with Sendia Corporation to deliver to sales professionals real-time, on-demand wireless access to critical account information within salesforce.com, a leading hosted CRM solution for business. Cingular will be the first wireless carrier in the U.S. to resell Sendia's WorkSpace CRM application on a variety of Cingular-enabled wireless handhelds to its world-class roster of business customers. The new product, called Cingular Wireless for Salesforce by Sendia, is expected to launch in November, and will be available initially on the BlackBerry(TM) 7290 and 7100g handhelds and the EDGE-enabled Palm(R) Treo(TM) 650. Cingular and Sendia announced the initiative today at Dreamforce '05, salesforce.com's third annual user and developer conference. Cingular Wireless for Salesforce by Sendia replicates the salesforce.com experience on a wireless device in a high-speed environment through Cingular's GPRS/EDGE network, the largest and fastest national wireless data network in the U.S. The application, which is accessed in both wireless and non-wireless modes, improves the productivity of sales professionals by giving them immediate access to account information in the field. WorkSpace CRM also integrates with the e-mail and voice capabilities of a PDA so sales representatives can place calls or send e-mails to their customers directly from a customer lookup. The solution's over-the-air deployment and "on demand" functionality help to reduce IT deployment time and cost. Cingular Wireless for Salesforce by Sendia also ties into the customer's marketing and customer support applications running on salesforce.com, as well as custom applications integrated via salesforce.com's Appforce framework. With the wireless solution, more accurate data is entered into Salesforce, enabling sales managers to better track deals as they progress through the sales pipeline. Customer support staff and call center personnel also benefit, since sales representatives can do "self-service" by accessing critical customer information from the field, in lieu of interrupting back- office workflow to get their questions answered. "Sales professionals are the most mobile part of an organization -- yet, as a rule, most account executives find that their data is locked away in the back-office or on their desktops," said Laura Johnson, director, enterprise solutions, for Cingular Wireless. "Cingular Wireless for Salesforce by Sendia frees up back-office data so it can be accessed directly by sales teams in the field. Organizations can realize the benefits of mobility in a single solution sold directly by Cingular." Alex Klyce, president and chief operating officer of Sendia stated, "The combination of Cingular's GPRS/EDGE network and Sendia's intelligent mobile application technology creates a powerful productivity tool for millions of Cingular business users." Klyce added, "Together Cingular and Sendia are setting the standard for mobile business applications for the CRM marketplace." "Salesforce.com has greatly improved the productivity of sales professionals, by providing them with an easy means of managing their daily sales activities," said Tien Tzuo, SVP Marketing, Strategy & Product Management, salesforce.com. "Cingular Wireless for Salesforce by Sendia wirelessly delivers this same high value to mobile salesforce.com customers through a familiar, highly integrated and easy-to-use handheld solution that takes sales productivity to a new level." Cingular Wireless for Salesforce by Sendia will be available exclusively through Cingular's B2B sales force. List price for the service will be $49.99 per month per user plus applicable Cingular data plan on a compatible device. Salesforce.com service is available directly from salesforce.com. About Sendia Sendia Corporation develops and markets software that extends existing enterprise applications to wireless handheld devices such as the RIM BlackBerry(R) Wireless Handheld(TM), Palm Treo(TM) and Windows Mobile devices. Sendia's mission is to make wireless work flawlessly for the business user. The company's Wireless WorkSpace technology provides third-party developers with the tools they need to extend the core functionality of virtually any business application to the handheld. Sendia's advanced mobile application server, centralized management system, development studio, and device-side smart-client enable rapid development, deployment and management of secure wireless applications fully integrated into business back office systems. Sendia is focused on driving user adoption together with enterprise application vendors, building strong partnerships and OEM relationships with leading vendors such as salesforce.com, PeopleSoft, and Siebel OnDemand. Available in hosted and on-premises editions, Sendia-powered applications are fast, easy to use, and reliable wireless solutions that customers trust to get the job done. To learn more, visit http://www.sendia.com/. With Sendia, wireless works. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 51.6 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless CONTACT: John Kampfe of Cingular Wireless, +1-908-696-4536, or wireless, +1-908-432-3473; or Christopher Lumby of Sendia Corporation, +1-310-752-7019, or Web site: http://www.cingular.com/ http://www.salesforce.com/ http://www.sendia.com/ http://cingular.mediaroom.com/

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