Cingular Wireless and Gigante USA Forge Strategic Alliance
25 Janvier 2006 - 2:00PM
PR Newswire (US)
In-Store Cingular Kiosks at Supermarkets Provide Wireless
Technology, Services and Convenience to Latino Consumers CERRITOS,
Calif., Jan. 25 /PRNewswire/ -- As part of its ongoing effort to
cater to the Latino marketplace, Cingular Wireless announced today
a partnership with Gigante USA Supermarkets to feature Cingular
Wireless kiosks in Gigante stores across Southern California,
including stores in downtown Los Angeles, Pico Rivera, Arleta,
Covina, Compton, Inglewood, Santa Fe Springs, Anaheim, and Chino.
Gigante USA, Inc. is a Hispanic Supermarket chain owned by the
Grupo Gigante Mexico. "Our partnership with Gigante USA
Supermarkets is part of Cingular's ongoing strategy to meet the
needs of our Latino customers," said Mauro Martinez, Director of
Diversity for Cingular Wireless. "Becoming an integral part of the
Latino community means being visible and available in places like
Gigante, where many of our customers already shop." "This alliance
is very important for both companies," said Jack Deceliere, chief
executive officer for Gigante USA. "Gigante is on a growth curve in
Southern California and has aggressive plans for the future. By
featuring Cingular kiosks in our stores, Gigante is providing our
shoppers with easy and convenient access to Cingular products and
services." Placing kiosks in all nine Gigante stores represents
Cingular's latest effort to effectively build brand recognition and
presence in the Latino community. The company is already providing
wireless content and services specifically geared toward this
rapidly growing customer segment, including exclusive ring tones
featuring Hispanic-style melodies, games, unique graphics, and
specially-priced long-distance rates to various countries
throughout Latin America. Existing Cingular retail stores catering
to the Latino community continue to be renovated, stocked with
Spanish language materials and staffed by bilingual customer
service representatives, making them more inviting for consumers
who prefer information and assistance in their native language.
About Grupo Gigante Grupo Gigante is Mexico's third-largest
retailer (following Wal-Mart de Mexico and Comerci) with
approximately 260 outlets that sell food, apparel, and general
merchandise in 19 Mexican states. Grupo Gigante operates Gigante
USA Supermarket stores in Southern California and is continuing to
expand. About Cingular Wireless Cingular Wireless is the largest
wireless carrier in the United States, serving 52.3 million
customers. Cingular, a joint venture between AT&T Inc.,
formerly SBC Communications Inc., (NYSE:T) and BellSouth
Corporation (NYSE:BLS), has the largest digital voice and data
network in the nation -- the ALLOVER (SM) network -- and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is the only U.S. wireless carrier to offer
Rollover (SM), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom. First Call Analyst: FCMN Contact:
DATASOURCE: Cingular Wireless CONTACT: Art Navarro of Cingular
Wireless, +1-562-468-6520, or ; or Raul Lopez of Gigante USA,
+1-562-949-0704, or Web site: http://www.cingular.com/
http://www.cingular.com/newsroom
Copyright
Bellsouth (NYSE:BLS)
Graphique Historique de l'Action
De Juin 2024 à Juil 2024
Bellsouth (NYSE:BLS)
Graphique Historique de l'Action
De Juil 2023 à Juil 2024
Real-Time news about Bellsouth Cp (New York Stock Exchange): 0 recent articles
Plus d'articles sur Bellsouth Cp