TBS, Inc. Partners with Cingular on Extensive Wireless Distribution Deal to Provide Original Content from Sports, News, Animati
07 Mars 2006 - 2:30PM
PR Newswire (US)
Deal Includes Branded Video Content from CNN, Cartoon Network,
Adult Swim, NASCAR.COM and First-of-its-Kind Deal for TCM ATLANTA,
March 7 /PRNewswire/ -- Turner Broadcasting System, Inc. (TBS,
Inc.) recently signed its most extensive video distribution deal to
date with Cingular Wireless, it was announced today by Dennis
Quinn, executive vice president, business development, TBS, Inc.
TBS, Inc. will provide branded video content from CNN, Cartoon
Network, Adult Swim, NASCAR.COM and Turner Classic Movies (TCM).
This deal marks the first wireless distribution deal for TCM.
"Turner's extensive portfolio of networks includes the leading
brands in the categories of news, sports, animation and
entertainment," said Quinn. "Through this valued partnership with
Cingular, Turner Broadcasting is extending these popular brands to
reach more customers when, where and how they want to be reached."
"Our sports and entertainment brands are among the strongest in the
industry today," said Mark Lazarus, president of Turner
Entertainment Group. "By expanding our reach through new
technologies and platforms, we are aggressively building on that
strength and confirming our position as leaders and innovators."
"With the largest news gathering operation in the world and
forward- looking innovation a key component of our mission, CNN is
in a unique position to meet the video news needs of consumers
across multiple platforms, including television, radio, computers
and, now, wireless phones," said Susan Grant, executive vice
president of CNN News Services. Video content from CNN, Cartoon
Network, Adult Swim and TCM will be made available to customers as
part of Cingular's Unlimited Data Plan. Content from NASCAR.COM
will be offered to customers as a Premium Channel. Content provided
by the TBS, Inc. brands includes the following: - CNN, the world's
news leader, will provide video-on-demand clips from Now in the
News (updated hourly) and will feature additional programming
offered from categories including Top Stories, Business News,
Sports, Politics and Entertainment. - Drawing from the world's
largest cartoon library, Cartoon Network will provide video content
from the network's original series, including The Grim Adventures
of Billy & Mandy, The Powerpuff Girls, Foster's Home for
Imaginary Friends, Codename: Kids Next Door and Dexter's
Laboratory. - Adult Swim, Cartoon Network's late night sister
service dedicated to edgy animated comedy and action series, will
provide video content from original productions, including The
Venture Bros., Aqua Teen Hunger Force, Sealab 2021 and Harvey
Birdman, Attorney at Law. - NASCAR.COM content will consist of a
"race preview," a weekly video program highlighting an upcoming
NASCAR race, and a "race review," a weekly video program recapping
the most recent NASCAR race. - TCM, representing the greatest
motion pictures of all time from one of the largest film libraries
in the world, will provide such video content as famous movie
scenes and clips, original movie trailers, cartoons, short subjects
and behind-the-scenes footage focusing on classic movies. Cingular
Wireless is the largest wireless carrier in the United States,
serving 52.3 million customers. Cingular, a joint venture between
AT&T Inc., formerly SBC Communications Inc., (NYSE:T) and
BellSouth Corporation (NYSE:BLS), has the largest digital voice and
data network in the nation -- the ALLOVER(SM) network -- and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is the only U.S. wireless carrier to offer
Rollover(SM), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom. Turner Broadcasting System, Inc.,
a Time Warner company, is a major producer of news and
entertainment product around the world and the leading provider of
programming for the basic cable industry. DATASOURCE: Turner
Broadcasting System, Inc. CONTACT: Leigh Arwood of Turner Network
Sales, +1-404-827-3907, or ; or Jennifer Bowcock of Cingular,
+1-404-236-6319, or Web site: http://www.turnerinfo.com/
http://www.cingular.com/ http://www.cingular.com/newsroom
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