Sony Ericsson and Cingular Wireless Proudly Announce Sponsorship of the 2B Free Fashion Show During Los Angeles Fashion Week
08 Mars 2006 - 6:00PM
PR Newswire (US)
Event Will Feature Introduction of Limited Edition Designer
Carrying Case for the Sony Ericsson W600 Walkman(R) Phone Produced
Exclusively for Sony Ericsson and Cingular Wireless By 2B Free! LOS
ANGELES, March 8 /PRNewswire/ -- Sony Ericsson and Cingular
Wireless, sponsors of the 2006 2B Free Fashion Show, have partnered
with the Los Angeles-based designers in the creation of a signature
limited edition designer carrying case for the Sony Ericsson W600
Walkman(R) Phone. The 2B Free Fashion Show, part of Los Angeles
Fashion Week, will be held at the Regent Beverly Wilshire in the GM
Penthouse on Friday, March 17th. The limited edition designer
carrying case and the award winning Sony Ericsson W600 Walkman
phone, will be featured in the fashion show, carried by the 2B Free
runway models. The Sony Ericsson W600 Walkman phone, designed
specifically for the needs of Cingular customers, is a Walkman
phone for the 21st century -- and its all about today's consumer
having their phone and their favorite tunes on a device they always
carry with them. The W600's unique design and ability to provide
easy access to your digital content, be it music, images, games, or
email has set a new standard by providing the main stream market a
single wireless mobile phone device option that is like no other.
The debut of the limited edition designer carrying case for the
Sony Ericsson W600 at the 2B Free Fashion Show will also mark the
launch of an in store consumer promotion with Cingular Wireless.
Beginning on March 20 and running through April 30th, select Los
Angeles Cingular Wireless locations will be giving a complimentary
2B Free limited edition designer carrying case, as a gift with
purchase to consumers who purchase a Sony Ericsson W600 Walkman(R)
phone. On the heels of three consecutive unprecedented Los Angeles
Fashion Week events, 2B Free has solidified their position in the
fashion community as the trail blazers in the realm of high end
casual wear. The Sony Ericsson and Cingular Wireless sponsorship
and partnership in the limited edition designer carrying case for
the W600 Walkman Phone marks the most exciting sponsorship
opportunity for 2B Free to date. "We are so excited to be aligned
with two of the world's most innovative wireless companies, and are
honored to have been approached to create this case ... it is such
a natural connection ... fashion and technology ... as mobile
devices are now literally serving as a direct correlation to a
person's style," stated 2B Free designers, brothers Yves and Cedric
Benaroch. An exclusive post show party will be held on the Regent
Beverly Wilshire's rooftop patio. The W600 Walkman phone will be
featured as part of the live DJ music entertainment and used to
showcase the W600 Walkman phone music capabilities. "Los Angeles is
the epitome of whimsical 'rock and roll' style when it comes to
fashion, and the 2B Free brand offers such a perfect depiction of
this look that is so unique to Los Angeles, and copied all over the
world. We're thrilled to be a part of the fashion community in such
a unique manner. The W600 Walkman phone is a high quality mobile
device, but it is also very stylish. The 2B Free case makes it
nothing short of a 'statement,'" says Frances Britchford, vice
president, marketing communications at Sony Ericsson. Sony Ericsson
Mobile Communications serves the global communications market with
innovative and feature-rich mobile phones, accessories, PC-cards
and M2M solutions. Established as a joint venture by Sony and
Ericsson in 2001, with global corporate functions located in
London, the company employs approximately 5,000 people worldwide,
including R&D sites in Europe, Japan, China and America. Sony
Ericsson is the global title sponsor of the Women's Tennis
Association, and works with the Association to promote the Sony
Ericsson WTA Tour in over 80 cities during the year. For more
information on Sony Ericsson, please visit please visit
http://www.sonyericsson.com/us . Cingular Wireless is the largest
wireless carrier in the United States, serving 54.1 million
customers. Cingular, a joint venture between AT&T Inc.
(NYSE:T), formerly SBC Communications Inc., and BellSouth
Corporation (NYSE:BLS), has the largest digital voice and data
network in the nation -- the ALLOVER(SM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Details of the company are available at http://www.cingular.com/ .
2B Free was born from the vision of brothers Cedric and Yves
Benaroch, who have taken the simplest of silhouettes, hardware and
fabrics to create a signature style that redefines "rock-n-roll"
casual wear. Fusing tie-dye with rhinestones and nail heads, 2B
Free created a fit and a look that was not only sexy, but modern
and ultimately wearable. DATASOURCE: Sony Ericsson CONTACT: Eileen
Colavita of Spin Shoppe Public Relations, +1-310-858-2222, for Sony
Ericsson Web site: http://www.sonyericsson.com/us
http://www.cingular.com/
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