Cingular Revs Up 'Race Talk' Promotion During Motorsports Coverage on NBC and TNT
09 Août 2006 - 3:00PM
PR Newswire (US)
Fans can answer poll questions for chance to win VIP race
experience to Miami ATLANTA, Aug. 9 /PRNewswire/ -- The second half
of the race season is underway and the top drivers are positioning
themselves for a run at the championship. Cingular Wireless,
primary sponsor of the No. 31 Chevrolet driven by Jeff Burton, is
giving one lucky fan a chance to experience all of this excitement
in person VIP-style at the last race of the season in Homestead,
Fla. Cingular "Race Talk," which launches this month during
motorsports coverage on NBC and TNT, gives viewers the chance to
win a chartered VIP trip to Miami, spending money and a customized
No. 31 Cingular- branded golf cart. The sweepstakes is part of
Cingular's popular on-air polling program that will air through
November on race telecasts on NBC and TNT. Viewers are prompted to
text message "RACE" to 191 and answer a race-specific question,
with the results revealed on-air during the race broadcast. Each
participant receives one entry into the sweepstakes for every "Race
Talk" poll response submitted. Consumers can also opt-in to play
racing-themed trivia, with each question answered counting for one
additional contest entry. A grand prize winner will be randomly
selected to receive a flight and accommodations for two to Miami, a
VIP experience to the race in Homestead on November 19, $10,000
spending money and a special No. 31 Cingular-branded golf cart,
similar to the one used by Burton in television advertisements for
Cingular's MEdia Net service. Information about the sweepstakes can
be obtained at http://www.cingular31.com/. "This program fits in
with our strategy of using our motorsports involvement to offer
fans creative ways to experience the excitement of stock car racing
in a format that is unique to Cingular," said Tim McGhee, Cingular
director of national sponsorships. "Jeff Burton and the No. 31
Cingular Chevrolet are having an impressive season and the second
half of the year is shaping up to be one of the most thrilling yet
for TEAM Cingular." During the first half of the race season
Cingular's Virtual Crew Chief, broadcast during race telecasts on
FOX and FX, gave viewers the opportunity to answer poll questions
for the chance to "Win Jeff Burton's Pay-Day" at the race in
Daytona Beach, Fla., on July 1. Russell Tillson of Virginia Beach,
Va., was the grand prize winner in the "Win Jeff Burton's Pay-Day"
sweepstakes after being randomly selected from more than one
million entries. Burton's 15th place finish in that race earned
Tillson a $122,920 pay-day. This year marks Cingular's fifth season
as a primary sponsor of the No. 31 Richard Childress Racing
Chevrolet and Burton's second year behind the wheel. He currently
ranks third in the Cup Series point standings, buoyed by four Top 5
finishes and 13 Top 10 finishes. For his career he has 17
victories, four poles, 98 top-five and 167 top-10 finishes and
finished in the top-10 in the Cup point standings from 1997-2001.
ABOUT CINGULAR WIRELESS Cingular Wireless is the largest wireless
carrier in the United States, serving 57.3 million customers.
Cingular, a joint venture between AT&T Inc. (NYSE:T) and
BellSouth Corporation (NYSE:BLS), has the largest digital voice and
data network in the nation -- the ALLOVER(TM) network -- and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(R), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless
CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153, or ; or
Bates Grainger of Career Sports & Entertainment,
+1-770-955-1300, or Web site: http://www.cingular.com/
http://www.cingular31.com/ http://cingular.mediaroom.com/
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