Cingular To Become Exclusive Telecommunications Sponsor of the Southeastern Conference
16 Août 2006 - 3:00PM
PR Newswire (US)
Nation's largest wireless carrier to offer exclusive SEC mobile
content ATLANTA, Aug. 16 /PRNewswire/ -- Cingular Wireless will
become the exclusive telecommunications sponsor of the Southeastern
Conference (SEC) as part of a multi-year deal with HOST
Communications. This agreement will be considered a landmark
sponsorship of one of the premiere collegiate athletic conferences
by the largest wireless carrier in the country. As part of the
relationship, Cingular will provide exclusive video content from
key SEC events, which may include game highlights and press
conferences, through its Cingular Video wireless service. In
addition, Cingular will become the exclusive presenting sponsor of
SECsports.com, the official athletic Web site of the conference.
The portal has been re-branded as "SECsports.com powered by
Cingular," and Cingular will present all SEC Video on Demand
content available on the site. Through HOST, which manages the
corporate sponsorship program for the SEC, Cingular is poised to
deliver up-to-the-minute SEC sports scores and highlights,
features, news and information to its wireless customers. "The
Southeastern Conference and its member institutions are grateful
for Cingular's vision and commitment to the conference's
intercollegiate athletics programs through this significant
initiative," said SEC Commissioner Mike Slive. "The SEC is excited
about Cingular's sponsorship as we work together to showcase the
student-athletes in the Southeastern Conference." "Cingular's
sponsorship with the Southeastern Conference will be another
example of our commitment to college athletics," said Steve Sitton,
President, Southeast Region for Cingular Wireless, which also is an
NCAA Corporate Champion. "Cingular is dedicated and eager to assist
the SEC in its efforts to provide quality and beneficial
opportunities to student-athletes on and off the field. And,
through the SEC video content available on a wireless phone, SEC
fans can stay close to the action no matter where they are." "We
are delighted Cingular has decided to become a corporate sponsor in
the telecommunications category for the SEC," added Tom Stultz,
president and chief executive officer of HOST. "We look forward to
welcoming them to the family and helping them to provide added
value to their customers through coverage of SEC sports." Through
this deal, Cingular will be gaining branding presence during key
SEC Championship competitions and other SEC events, including
football and basketball. Financial terms of the sponsorship were
not disclosed. About Cingular Cingular Wireless is the largest
wireless carrier in the United States, serving 57.3 million
customers. Cingular, a joint venture between AT&T Inc. (NYSE:T)
and BellSouth Corporation (NYSE:BLS), has the largest digital voice
and data network in the nation - the ALLOVER(TM) network - and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(R), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. About the SEC The Southeastern Conference
was formed in 1933 and consists of 12 member institutions: Alabama,
Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss,
Mississippi State, South Carolina, Tennessee and Vanderbilt. The
league currently sanctions championship play in nine men's sports
and 11 women's sports. Its headquarters has been located in
Birmingham, Ala., since 1948. For more on the conference, visit
http://www.secsports.com/. About HOST In addition to its
relationship with NCAA Football, Host Communications, Inc. also has
marketing agreements with seven universities as well as the
Southeastern Conference. The Lexington, Ky.-based company also
manages five associations, more than 30 Web sites and has a
printing and publishing division that produces more than 700
publications annually including all of the NCAA championship
game-day programs. Additional information may be found online at
http://www.hostcommunications.com/. HOST is a subsidiary of Triple
Crown Media, Inc. TCMI owns and operates five daily newspapers with
a total daily circulation of approximately 120,000 and owns and
operates GrayLink, a wireless communications company based in
Tallahassee. TCMI is a public company traded on NASDAQ and based in
Lexington, Ky. Additional information can be found online at
http://www.triplecrownmedia.com/. DATASOURCE: Cingular Wireless
CONTACT: Caroline Crowe of Cingular Wireless, +1-678-867-4330, or
wireless, +1-404-808-8254, or ; or Kim Livesay of Host
Communications, +1-859-219-3581, or Web site:
http://www.cingular.com/ http://www.secsports.com/
http://www.hostcommunications.com/ http://www.triplecrownmedia.com/
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