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Cingular provides customers with exclusive access to designers, models, editors and style-makers on their wireless handsets NEW YORK, Sept. 7 /PRNewswire/ -- For the first time, wireless customers can experience the excitement and energy of one of New York's hottest events, Olympus Fashion Week, simply by using their wireless phone. Cingular today announced it will offer customers an insider's view of what is one of the most anticipated and celebrated events in the fashion world, where designers from across the country gather in New York City for one week to show their runway collections to buyers, celebrities, members of the media -- and now Cingular customers. From September 8-15, "The Daily Front Row," published by global sports, entertainment and media company IMG, will provide Cingular customers with an inside look into Fashion Week. From their Cingular phone, customers can enjoy exclusive, up-to-the-minute access to designer shows, models, elite parties and news on the latest fashion trends, including: * Fashion News: Up-to-the-minute images from designer runway shows, events and the latest updates on fashion and brands. Cingular's 3G customers can access exclusive video footage from designer runway shows. * Behind the Scenes: Reports and gossip from elite parties, events, dinners and product launches * Quotes: Some of the most delicious, outrageous things fashion insiders are saying * Models: Moments with the most beautiful faces in fashion -- latest projects, diet secrets, fitness, beauty regimes * Postcards: Love letters/travel blogs from the glamorous travels of jet-setters, designers, fashionistas, etc. * Glam Cam/Photos: Photos from the week's ultimate VIP fete and fashion insiders who were there * Today's Obsession: Products, services, fads that everyone's obsessing about right now "Fashion Week is no longer only for the fashion elite. Now all Cingular customers can have a front row seat from their wireless handsets," said Marc Lefar, chief marketing officer for Cingular Wireless. "With Olympus Fashion Week, Cingular is once again providing true quality entertainment exclusively for the wireless phone. 'The Daily Front Row' will provide our customers with an experience they could normally have only if they were there in person." Cingular's 3G customers will have access to runway and behind-the-scenes video footage during the week through the Cingular Video service. 3G is the latest technology in wireless, bringing customers dramatically faster speeds that support new services such as Cingular Video, and quicker access to the wireless Internet, e-mail and downloads. Cingular's relationship with IMG Fashion gives Cingular customers access to a year-long series of fashion events, including exclusive mobile access to the Mercedes Benz Fashion Week in Los Angeles; Lakme Fashion Week in Mumbai, India; Australia Fashion Week in Sydney and Melbourne; and Sunglass Hut Miami Swim Shows Miami presented by Lycra(R). How To Access "The Daily Front Row" Cingular customers can access the "The Daily Front Row" from their wireless handsets in three simple steps: 1) Choose the MEdia Net option on your phone's main menu 2) Click on Entertainment 3) Click on Fashion Cingular's 3G customers can access the "The Daily Front Row" from their wireless handsets with three simple steps as well: 1) Choose the Cingular Video option on your phone's main menu 2) Click on Entertainment 3) Click on Fashion The Fashion Week content will be available beginning September 8 through the end of 2006. Pricing To access Cingular Video content, consumers need to purchase a 3G phone and sign up for the $19.99 MEdia Net Unlimited package. For more information on this package or other MEdia Bundles for additional cost savings when using other Cingular devices, check out http://www.cingular.com/media. About The Daily Front Row, an IMG publication More than 100,000 fashion and media opinion leaders and top influencers read The Daily loyally through Olympus Fashion Week New York (February and September), Mercedes-Benz Fashion Week at Smashbox Studios Los Angeles (March and October) plus Sunglass Hut Swim Shows Miami presented by Lycra (July). About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 57.3 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(r), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless CONTACT: Jennifer Bowcock of Cingular Wireless, +1-404-236-6319, or Web site: http://www.cingular.com/ http://www.cingular.com/media http://cingular.mediaroom.com/

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