BellSouth Signs Agreements with DirecTECH and MasTec to Deploy DIRECTV(R) Service to Multi-Dwelling Unit Market
19 Septembre 2006 - 4:24PM
PR Newswire (US)
- New relationships help expand DIRECTV across BellSouth service
area - ATLANTA, Sept. 19 /PRNewswire-FirstCall/ -- BellSouth
(NYSE:BLS) today announced that it has entered into non-exclusive
agreements with DirecTECH and MasTec, Inc. (NYSE:MTZ), DIRECTV
Master System Operators, to jointly market and deploy DIRECTV(R)
services to the residential multi-dwelling unit (MDU) market in
BellSouth's service area. Under these agreements, BellSouth,
together with DirecTECH and MasTec, will offer voice, data and
DIRECTV programming packages specifically designed for the MDU
market. Joint proposals and coordinated deployment of services will
provide multi-family developers and homeowners associations with a
full menu of premium residential technology services that will
result in time and cost savings to residents. "BellSouth's
comprehensive portfolio of voice and data products, combined with
the specialized DIRECTV experience of DirecTECH and MasTec,
provides the multi-dwelling unit market with a dependable source
for the services that meet its specific needs," said Phil Jacobs,
president - Community Technologies, BellSouth. "As a result of
these agreements, developers, managers and residents of
multi-dwelling developments in the Southeast receive reliable phone
and Internet services and unique digital programming such as NFL
Sunday Ticket and Spanish language channels." The approach to
serving residential multi-family developments is markedly different
from the residential single-family market. Because voice, video and
data services require wiring and equipment installed in common
areas, multi- family developers and homeowners associations prefer
to contract with a team that can efficiently deliver the services
they need. Similarly, residents of multi-family developments, if
given the option, are more apt to subscribe to technology services
from providers with simplified solutions. "Teaming with BellSouth
immediately enables DirecTECH to gain sales opportunities with
BellSouth customers and vice versa," said Mark Cunningham, director
of MDU, DirecTECH. "The joint marketing agreement creates a unique
and powerful bundle when the companies approach communities
together." The combination of BellSouth's communications products
and reputation and DirecTECH's and MasTec's video products and
experience with MDU properties uniquely position all three
companies to meet the demanding service and reliability
requirements of today's developers. "Builders and residents desire
a simple, triple-play solution and the teaming arrangement with
BellSouth accomplishes just that," said Jose R. Mas, vice chairman
and executive vice president - Business Development, MasTec. "The
best in voice, data and video have aligned and end users are the
beneficiaries." About BellSouth Corporation BellSouth Corporation
is a Fortune 500 communications company headquartered in Atlanta,
Georgia. BellSouth has joint control and 40 percent ownership of
Cingular Wireless, the nation's largest wireless voice and data
provider with 57.3 million customers. Backed by award-winning
customer service, BellSouth offers the most comprehensive and
innovative package of voice and data services available in the
market. Through BellSouth Answers(R), residential and small
business customers can bundle their local and long distance service
with dial-up and high-speed DSL Internet access, satellite
television and Cingular(R) Wireless service. For businesses,
BellSouth provides secure, reliable local and long distance voice
and data networking solutions. BellSouth also offers print and
online directory advertising through The Real Yellow Pages(R) and
YELLOWPAGES.COM(TM) from BellSouth. BellSouth believes that
diversity and fostering an inclusive environment are critical in
maintaining a competitive advantage in today's global marketplace.
More information about BellSouth can be found at
http://www.bellsouth.com/. About DirecTECH DirecTECH offers a
multi-channel video service solution to apartments and condominiums
utilizing DIRECTV services. Additionally, DirecTECH is one of the
largest Home Service Providers (installation fulfillment companies)
for DIRECTV, with operations in twenty-one states. About MasTec
MasTec (http://www.mastec.com/) is a leading specialty contractor
operating throughout the United States and in Canada across a range
of industries. The Company's core activities are the building,
installation, maintenance and upgrade of communication and utility
infrastructure systems. DATASOURCE: BellSouth Corporation CONTACT:
Todd Smith of BellSouth, +1-404-829-8723, or Web site:
http://www.bellsouth.com/ http://www.mastec.com/
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