Cingular Giving Race Fans the Chance To Go Into the Garage With Chase for the Cup Leader Jeff Burton
13 Octobre 2006 - 4:56PM
PR Newswire (US)
Cingular Video features exclusive Jeff Burton race reviews and
previews during Chase ATLANTA, Oct. 13 /PRNewswire/ -- With Jeff
Burton and the No. 31 Cingular Wireless Chevrolet in the lead for
the Chase for the Cup, now is the perfect time for TEAM Cingular
fans to go behind the scenes with Burton to get first- person
commentary on his performance each week and hear what he has to say
about the upcoming race. Through Cingular Video, race fans have the
chance to get exclusive pre- and post-race video analysis from
Burton directly on their 3G Cingular Wireless handsets all
throughout the Chase. Burton's in-depth race reviews and previews,
filmed on location in the Richard Childress Racing team shop, are
available each week during the season, all the way through the
concluding Cup Series race in Homestead, Fla. on November 19. In
addition, Cingular Video also showcases special Inside RCR feature
segments providing a behind-the-scenes look at TEAM Cingular. Fans
can have a look at the meticulous loading of the TEAM Cingular
hauler before long road trips or the intensive garage testing and
technical analysis of the No. 31 Cingular Wireless Chevrolet before
each race. Other features this season have examined the techniques
behind building different car body designs for different tracks,
the detailed process that goes into decaling the No. 31 Cingular
Chevrolet before each race and a guided tour of the RCR fabrication
shop. In addition to Cingular Video, Cingular's MEdia Net Racing
Portal offers real-time statistical information on in-race
leaderboards and individual driver news, Fantasy Racing presented
by Cingular, and Jayski.com text alerts, including all the latest
"Silly Season" gossip on and off the track. For the second year in
a row, Cingular is the Official Wireless Sponsor of Jayski.com, one
of the most popular fan destinations on the Internet for breaking
racing news, information and statistics. "Cingular's exclusive
video content and racing portal brings home the excitement around
Jeff Burton and TEAM Cingular during the Chase for the Cup," said
David Garver, Executive Director of High Growth Segments and
Sponsorships at Cingular Wireless. "Cingular's 3G network gives
every race fan the chance to get in the garage and on the track
with Jeff Burton and the Richard Childress race team." Cingular
customers can access the Burton race reviews and previews and the
Inside RCR features on their 3G handsets by launching Cingular
Video and visiting the Richard Childress Racing option on the main
Sports page. The MEdia Net Racing Portal can be accessed by
launching the MEdia Net option and then visiting the main Sports
home page. There is no subscription fee to access the Portal but
standard MEdia Net data usage charges apply. Download charges start
at $1.99 for games, ringtones, and wallpapers. MEdia Net can be
purchased on a pay-as-you-go basis ($.01 per KB), or included in a
MEdia Net or MEdia Bundle package. These packages range in price
from $4.99 for 1MB of data usage to $19.99 for unlimited data
usage. ABOUT CINGULAR WIRELESS Cingular Wireless is the largest
wireless carrier in the United States, serving 57.3 million
customers. Cingular, a joint venture between AT&T Inc. (NYSE:T)
and BellSouth Corporation (NYSE:BLS), has the largest digital voice
and data network in the nation -- the ALLOVER(tm) network -- and
the largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(r), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless
CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153, or Web
site: http://www.cingular.com/ http://cingular.mediaroom.com/
http://jayski.com/
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