Cingular Redefines the Mobile Music Experience with Launch of
Cingular Music(TM) -- the Most Robust and Flexible Music
Subscription Service of its Kind ATLANTA, Nov. 2 /PRNewswire/ --
Those in search of the ultimate mobile music experience need look
no further than Cingular Wireless which today announced the launch
of Cingular Music(TM), an integrated, on-the-go music experience
that delivers "your music, your way." To view the Multimedia News
Release, go to: http://prnewswire.com/mnr/cingular/25966/ Cingular
teamed with Microsoft to incorporate Windows Media Digital Rights
Management into select handsets, making it possible for customers
to enjoy and discover subscription music from the wireless phone.
Cingular Music delivers several industry firsts in regards to
subscription music: * Most comprehensive music subscription service
of its kind ever offered by a U.S. wireless carrier * The largest
collection of mobile music content available on the handset from
the leading online music retailers * First and only U.S. carrier to
enable mobile portability of online subscription music content from
Napster and Yahoo! * Simple one-click access to a complete-suite of
music related content, giving users easy access to all things music
on their phone in one location "Cingular Music is our answer to a
fragmented marketplace that until now has not fully taken into
account the user experience," says Jim Ryan, vice president of
consumer data services, Cingular Wireless. "Music has become such
an integral part of our lives and many consumers want a simple and
integrated mobile music experience that gives them access to all
things music -- including songs, videos, news, data and
information. With Cingular Music, we are offering our customers one
click access to their music, their way." Cingular Music: A New Way
for Discovering and Enjoying Mobile Music With Cingular Music,
Cingular has dramatically accelerated the convergence of wireless
and music. Although the ability to listen to music on the cell
phone is not new, what is unique about Cingular Music is the ease
of use and open access it provides to music-related content. Unlike
other wireless carriers who provide access to a single music
storefront that may or may not seamlessly integrate with a
consumer's PC-based music library, Cingular Music makes it easy to
take your music with you and offers the widest selection of music
content in the industry today, including integration with Napster
and Yahoo! Music, as well as support for other music stores.
Cingular Music also seamlessly integrates with eMusic, which sells
tracks in the universally compatible MP3 format. "Cingular's vision
of delivering easy and flexible access to a range of leading online
music stores makes them a great technology partner for Microsoft in
the vitally important area of mobile entertainment," said Amir
Majidimehr, corporate vice president of the Consumer Media
Technology Group at Microsoft Corp. "Microsoft's focus and
commitment continues to be on ensuring our DRM technology provides
the best functionality to enable compelling business models for
current and future media-rich services, such as Cingular Music."
"The launch of Cingular Music marks another important milestone in
our strategic relationship with Cingular Wireless," said Michael
Nash, Senior Vice President, Digital Strategy and Business
Development, Warner Music Group. "Integrated for the first time
through a wireless carrier's mobile platform, the Cingular Music
store combines secure, portable subscription with technologically
advanced handsets in a terrific development for mobile customers.
We look forward to working with our wireless service partners as
they advance their technology roadmaps and the evolution of music
delivery so consumers can experience our artists' music in a
variety of new and exciting ways." With Cingular Music, Cingular is
the first U.S. carrier to distribute subscription music to the
handset -- allowing consumers to extend their existing music
libraries not rebuild them. And, for consumers who are new to
subscription-based music, Cingular is making it possible for them
to discover millions of new songs and take their favorites with
them wherever they go. Highlights include: * Napster: For a monthly
subscription price of $14.95 a month, Cingular customers can fill
and refill their phone by simply connecting their Cingular phone to
their PC and downloading their favorite tracks from among Napster's
more than 2 million songs. In fact, Cingular and Napster are
currently offering a free 60-day trial so users can see just how
easy and fast it is to side-load unlimited music to your handset.
Additionally, from their mobile phone, customers can access Napster
Mobile and browse the entire Napster catalog, listen to 30-second
samples, rate songs, and recommend music picks with friends. And,
for just $0.99, consumers can also buy songs on the handset for
delivery to the PC for side-loading later. Ericsson is hosting,
integrating and managing the round-the-clock operations for Napster
Mobile, a service co-developed by Napster and Ericsson leveraging
on Napster's vast music catalogue and Ericsson's mobile platform
and personalization content. * Yahoo! Music: With Yahoo! Music
Unlimited To Go, Cingular customers have unlimited access to over 2
million songs to play and transfer from their PC to their mobile
device (rates are as low as $11.99 a month). With Yahoo! Music for
Mobile, Cingular customers can, on their mobile handsets, browse
the extensive Yahoo! Music catalog for album, artist and song
content as well as receive personalized music recommendations and
remotely add songs direct to their PC. Free to all Yahoo! Music
users is the Yahoo! Music Jukebox, a digital music player that
allows consumers, from their PC, to play, rip and burn MP3s and
CDs, share playlists, listen to LAUNCHcast Radio, and transfer
music seamlessly to mobile devices. * eMusic: Currently, consumers
who purchase a Sony Ericsson W810i or Sony Ericsson W300i will be
able to enjoy a free "in-box" offer to side-load up to 50 songs
from eMusic's vast catalog of two million tracks, allowing them to
enjoy and discover music from both classic and new artists such as
Johnny Cash, Spoon, Ray Charles, Neko Case, Blind Willie Johnson,
Miles Davis, Ying Yang Twins, Bob Marley, Black Flag, Creedence
Clearwater Revival and Lucinda Williams. Not only can consumers
transfer eMusic's MP3 tracks to multiple devices and burn them to
CD, they also own, not rent, tracks purchased from eMusic.
"Napster's new relationship with Cingular brings the biggest
digital music brand onto the largest wireless network in the U.S.
and will introduce Cingular's huge customer base to subscription
music on the go. Analysts are now projecting that half of all cell
phones sold by the end of 2007 will offer music capabilities which
will substantially enhance the experience for wireless customers
and be a great growth engine for digital music adoption," said
Chris Gorog, Napster's chairman and CEO. "We are delighted to be
partnering with Cingular to debut the Napster Mobile service
nationwide, and look forward to working together to provide
consumers with an exciting and easy to use integrated music
experience." "No matter what kind of music people prefer, they want
to bring their music with them, wherever they go," said Dave
Goldberg, VP and GM of Yahoo! Music. "Making Yahoo! Music's
software and library of more than 2 million songs available to
Cingular customers allows consumers and music lovers alike to have
both the best music and mobile experiences possible." "eMusic's
universally compatible MP3 tracks are easy to sideload onto any
MP3-enabled phone, and we're excited to formally be a part of
Cingular's mobile music initiative," said David Pakman, eMusic
President and CEO. "Unlike other subscription services that cater
mostly to youth, eMusic provides an option for those consumers
interested in music outside commercial pop and rap. We welcome
Cingular customers to discover the riches of independent music at
eMusic." XM Satellite Radio Cingular also teamed with XM Satellite
Radio to offer mobile access to audio streams of 25 popular
commercial-free music channels. Through XM Radio Mobile, Cingular
customers will be able to enjoy a variety of music virtually
anytime, anywhere for $8.99 a month. Cingular will launch the
service November 6. The XM Radio Mobile application was developed
and will be hosted by MobiTV, the global leader in mobile and
broadband television and music services. "This partnership offers
us a brand new platform to distribute the extraordinary content
that has made XM Radio the number one satellite radio company,"
said Adam Reyer, senior vice president, Business Development for XM
Satellite Radio. "Now Cingular customers can enjoy 25 of the most
popular commercial-free music channels, virtually anywhere they
go." Cingular Music: One-Click Access to Your Music, Your Way
Cingular realizes that simply offering music on the handset is not
enough. A true mobile music solution is designed to make it easy
and intuitive for consumers to experience the full gamut of music
content available on the handset today. Cingular Music combines
"all things music" that exists on your handset and delivers it to
one central hub, making it simple for users to access and enjoy.
Cingular Music contains eight distinct menu options: * Music
Player: Music Player is where you can access the phone's entire
catalog of music. Within Music Player, users can create their own
playlists by choosing songs from the All Songs menu list as well as
have songs played in random order. * Shop Music: The Shop Music
folder is where users go to purchase or explore music content from
Napster and Yahoo! Music, depending on your handset. Users can also
personalize their phones by purchasing ringtones and Answer
Tones(TM) from the Cingular MEdia Mall. * MusicID: For the first
time, users can identify a song with MusicID, Cingular's music
recognition service, and then purchase that song from the handset
by directly linking into the Napster library where the song(s) can
later be side-loaded. Beyond this new feature, MusicID can easily
identify a recorded song by a simple press of the button. Within
seconds, a song can be analyzed among a database of more than 3
million songs and then, when identified, you are provided the name
of the artist and the track. And, if the song matches an available
ringtone, you can easily purchase it without having to spend time
searching. * Music Videos: The Music Videos folder provides a
direct link to Cingular's video offerings, including video content
from MTV Networks' premiere MTV, VH1 and CMT music brands; Warner
Music (Music Choice); as well as original video footage from
Cingular Sounds Live (CSL) concert series. * Streaming Music: The
Streaming Music folder is where users can listen to various genres
of music content from either XM Radio Mobile or MobiRadio,
depending on their handset. * The Buzz: The Buzz is the place to go
to access Billboard Mobile, a mobile music application that gives
Cingular customers access to music and entertainment news,
Billboard charts and local concert information, directly from the
handset. * Community: Comprised of artist fan sites and chat rooms,
the Community folder is where music fans can connect with others
who share similar interests. From sharing music and reviews within
a particular community (via SMS or IM) or simply listening to music
from your favorite artists' site, the Community folder is a
one-stop-shop for discovering and re-discovering music. * Music
Apps: The Music Apps folder is the home for other new and exciting
music-centric applications including Mobilcast, a podcasting
service, and Hip Hop Official, a music video application. Cingular
Music: Featured Handsets Although Cingular offers several
music-centric handsets, we currently offer five phones that feature
the dedicated Cingular Music menu -- the Cingular SYNC(TM) by
Samsung, LG CU500, Sony Ericsson W810i, Sony Ericsson W300i and
Cingular 3125. Cingular's newest 3G phone, the Cingular SYNC(TM) by
Samsung, sports a sleek-clamshell design that is as stylish as it
is functional. Since it is a 3G phone, it is a great multimedia
device, ideal for watching music videos, and listening to your
favorite songs from Napster and Yahoo! Music. The Cingular SYNC(TM)
will be available through select Cingular Wireless retail locations
and online at http://www.cingular.com/, beginning November 6, for
$49.99 with a two-year service contract and after a $100 mail-in
rebate. Beginning November 6, consumers can visit
http://www.cingularsource.com/cingularmusic for more details on
Cingular Music, including handset information. About Cingular
Wireless Cingular Wireless is the largest wireless carrier in the
United States, serving 58.7 million customers. Cingular, a joint
venture between AT&T Inc. (NYSE:T) and BellSouth Corporation
(NYSE:BLS), has the largest digital voice and data network in the
nation -- the ALLOVER(TM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its
3G network is the first widely available service in the world to
use HSDPA (High Speed Downlink Packet Access) technology. Cingular
is the only U.S. wireless carrier to offer Rollover(R), the
wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/ . About Napster Napster, the pioneer
of digital music, offers the ultimate interactive music experience.
With an expanding roster of offerings including free, Web- based
music listening and sharing, subscription and portable subscription
services, and an advanced mobile music platform, Napster creates
better ways to discover, share, acquire and enjoy music -- anytime,
anywhere. Napster is headquartered in Los Angeles with offices in
New York, London, Frankfurt and Tokyo. About Yahoo! Yahoo! Inc. is
a leading global Internet brand and one of the most trafficked
Internet destinations worldwide. Yahoo! seeks to provide online
products and services essential to users' lives, and offers a full
range of tools and marketing solutions for businesses to connect
with Internet users around the world. Yahoo! is headquartered in
Sunnyvale, California. About eMusic eMusic (http://www.emusic.com/)
is the world's leading digital retailer of independent music,
second only to iTunes in number of downloads sold. The eMusic Web
site offers a global catalogue of more than 1.7 million tracks from
established and emerging artists in every genre from the world's
leading independent labels. Created by music experts for music
fans, it features award-winning editorial content, a vibrant online
community and unrivaled music discovery tools. A subscription-based
service that offers 25 free downloads at sign-up, eMusic gives
consumers an inexpensive, low-risk way to explore great new music
they wouldn't find otherwise, and unlike other download services,
its universally compatible MP3 files play on any device including
the iPod(R). Based in New York with an office in London, eMusic.com
Inc. is wholly owned by Dimensional Associates, Inc., the private
equity arm of JDS Capital Management, Inc. About XM Satellite Radio
XM (NASDAQ:XMSR) is America's number one satellite radio company
with more than 7 million subscribers. Broadcasting live daily from
studios in Washington, DC, New York City, the Country Music Hall of
Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes
more than 170 digital channels of choice from coast to coast:
commercial-free music, premier sports, news, talk radio, comedy,
children's and entertainment programming; and the most advanced
traffic and weather information. XM, the leader in satellite-
delivered entertainment and data services for the automobile market
through partnerships with General Motors, Honda, Hyundai, Nissan,
Porsche, Subaru, Suzuki and Toyota is available in more than 140
different vehicle models for 2006. XM's industry-leading products
are available at consumer electronics retailers nationwide. For
more information about XM hardware, programming and partnerships,
please visit http://www.xmradio.com/.
http://prnewswire.com/mnr/cingular/25966DATASOURCE: Cingular
Wireless CONTACT: Jennifer Bowcock, Cingular Wireless,
+1-404-236-6319 or +1-404-213-1204, Web site:
http://www.cingular.com/ http://www.emusic.com/
http://cingular.mediaroom.com/ http://www.xmradio.com/
http://www.cingularsource.com/cingularmusic
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