Cingular Lights Up Bakersfield With 3G Wireless Broadband Service
17 Novembre 2006 - 12:00PM
PR Newswire (US)
Mobile Wireless Broadband Network Transforms Bakersfield Into
Metropolitan 'Hot Spot' BAKERSFIELD, Calif., Nov. 17 /PRNewswire/
-- Thousands of people living in or visiting the Greater
Bakersfield area will no longer need to rely on wired connections
for broadband speed access to information, as Cingular transforms
the City into a metropolitan hotspot. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040930/CINGLOGO-a ) Cingular
today begins offering its 3G mobile wireless broadband service
throughout the Bakersfield metropolitan area, including the Cal
State Bakersfield and Bakersfield College campuses, the Downtown
and California Avenue business districts, and in large portions of
the City's residential communities. The company plans to continue
adding coverage to meet the market demands for service. Cingular 3G
not only offers advanced wireless services, such as viewing video
clips, it enhances existing services by making them run faster.
Customers can now download a game or ringtone, or access e-mail, in
a fraction of the time it used to take. Additionally, Cingular
customers using a new 3G handset can access all the company's data
services whenever they're connected to the Cingular network. "Our
customers have a craving for quick access to information," said
Charles Moe, Director of Sales for Cingular Wireless, Central
California Markets. "Our 3G service now gives customers an
"invisible wire" that extends their broadband experience beyond
their office or home." Cingular's 3G network provides average
download data speeds between 400-700 kilobits per second with
bursts to over one megabit. The company currently provides 3G
services in 137 major metropolitan areas across the U.S. with
populations of at least 100,000. HSDPA/UMTS technology makes it
possible for people to enjoy a wide variety of wireless content and
gives Cingular the advantage of offering simultaneous voice and
data services to customers based upon the global standard for
wireless communications -- GSM. For businesses and consumers, this
means more feature-rich services and content, and for Cingular, a
more economical method for carrying traffic and more efficient use
of spectrum. PERSONAL MOBILITY - FAST AND FURIOUS Customers who
want to watch highlights of a number of HBO's series including
"Curb Your Enthusiasm," "Entourage" or "The Wire," can see it all
-- and more -- by signing up for Cingular Video. Cingular Video is
an on-demand streaming video service with a large selection of
popular mobile content that can be viewed on 3G-capable Cingular
phones. "We've tailored Cingular Video so that customers can
quickly and easily personalize and access the information that's
most important to them," said Moe. "Imagine the soccer mom getting
regular video weather updates, or the business person checking the
latest action on Wall Street with headlines from NBC -- all from
their wireless phone." Cingular Video includes local weather
forecasts in 100 cities across the country. Basic Cingular Video
service includes more options for families from media outlets
including ABC TV, Cartoon Network, Adult Swim, CMT, CNN, Comedy
Central, Disney Channel, Disney Mobile Studios, ESPN, FOX Sports,
FOX News, FOX TV, FUEL, HBO Family (premium), HBO Mobile (premium),
iFilm, Jayski Alerts, MTV, Music Choice, NASCAR.com To Go
(premium), NCAA Championship Sports Content, NBC, Nickelodeon,
Richard Childress Racing, SPEED, Spike, The Weather Channel, TV
Guide Channel and VH1. Cingular currently offers 3G service on
several handsets including the only HSDPA wireless phones available
in the country, the LGCU500 and Samsung, ZX20. The company is
adding several other handsets to its product line in the coming
months. Prices for Cingular 3G handsets start at $49 after a $50
mail-in rebate for a two-year service plan commitment. Cingular
Video requires a $19.99 MEdia Net Unlimited data package. Premium
content, such as HBO Mobile, is available on a monthly, additional
subscription basis, while other content, such as music video clips
from Music Choice, is available on a pay-per-view basis for a
24-hour period of time. MOBILIZING BUSINESS AT HIGH-SPEED Utilizing
its 3G network, Cingular's LaptopConnect solutions give businesses
the ability to use their laptops to access the Internet or e-mail,
download large files and attachments, or run corporate business
applications at average data speeds between 400-700Kbps (kilobits
per second) on the downlink, with bursts to more than a megabit per
second. "Businesses need the same fast reliable access to
information whether they're working from a desktop in their office
or making a presentation to a customer at an offsite location,"
said Jeff Bradley, vice president for Cingular's Business Markets
Group. "They don't want to wait for a large contract to download or
access their company's intranet site to check inventory status.
With BroadbandConnect, they don't have to anymore." Cingular
LaptopConnect combines either an external LaptopConnect card or an
integrated modem within a Laptop and Cingular's Communication
Manager to provide access to the 3G network. The service also
offers additional security features compared to alternative
wireless technologies. Customers can purchase either an Option
Wireless or Sierra Wireless laptop modem card for $99.99, after
rebate, when they sign up for a qualifying voice plan and two-year,
Unlimited Data Connect plan. Customers can also purchase a Dell
Latitude D620 or Dell Latitude D820 at
http://www.cingular.com/dell. Cingular's Unlimited DataConnect plan
is currently $59.99 those customers who sign up for a two year term
and have a qualifying voice plan with Cingular. Additionally,
business customers traveling outside the United States can select
one of two international data plans. Cingular DataConnect North
America ($109.99 for 100MB) for travel within Canada and Mexico,
and DataConnect Global ($139.99 for 100MB), an overseas plan --
both include unlimited data usage on Cingular's domestic data
networks. Cingular is the first and only carrier in the world to
offer a single card/single rate plan solution for international
travelers. All Cingular LaptopConnect cards and Integrated modems
are tri-band HSDPA/UMTS (850/1900/2100Mhz) and quad-band EDGE/GPRS
(Enhanced Data Rates for Global Evolution/General Packet Radio
Service) in four bands (850/900/1800/1900Mhz), which means the
devices are interoperable between the company's nationwide EDGE
network and it's 3G network. Data services are currently available
in more than 110 countries, with wireless broadband access
available in more than 24 countries. THE TECHNOLOGY: HSDPA/UMTS
HSDPA is the high-speed evolution of GSM/EDGE (Global System for
Mobile Communication), which shares a common core network and
therefore is backward compatible with EDGE/GPRS. In areas where the
3G network is not available, customers will automatically receive
service on the company's EDGE network. The Cingular EDGE network is
available to 270 million people in more than 13,000 cities and
towns and in areas along 40,000 miles of highways, providing
average data speeds up to 135Kbps. GSM is the world's most popular
wireless technology, which is used by international wireless
carriers to serve more than two billion people worldwide, and
enabling Cingular customers to make/receive voice calls in nearly
200 countries. The launch is part of the company's $443 million
network investment in the greater Los Angeles area this year which
includes Bakersfield. Over the past two years, Cingular has
invested more than $1 billion in the area adding new cell sites,
back-up generators and batteries and improving overall coverage and
capacity. About Cingular Wireless Cingular Wireless is the largest
wireless carrier in the United States, serving 58.7 million
customers. Cingular, a joint venture between AT&T Inc. (NYSE:T)
and BellSouth Corporation (NYSE:BLS), has the largest digital voice
and data network in the nation -- the ALLOVER(R) network -- and the
largest mobile-to-mobile community of any national wireless
carrier. Cingular is a leader in third generation wireless
technology. Its 3G network is the first widely available service in
the world to use HSDPA (High Speed Downlink Packet Access)
technology. Cingular is the only U.S. wireless carrier to offer
Rollover(R), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/.
http://www.newscom.com/cgi-bin/prnh/20040930/CINGLOGO-a
http://photoarchive.ap.org/ DATASOURCE: Cingular Wireless CONTACT:
Art Navarro of Cingular Wireless, +1-562-468-6520, cell,
+1-949-300-1329, Web site: http://www.cingular.com/
http://www.cingular.com/dell
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