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Cingular has Lead Role in the Network's Original Sunday Night Comedy 'Seguro y Urgente' HIALEAH, Fla. and ATLANTA, Dec. 7 /PRNewswire/ -- In a Hispanic television first, Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S., and Cingular Wireless have struck a deal that will integrate the #1 wireless provider in the country into the storyline of the network's original Sunday night comedy, "Seguro y Urgente," starring Miguel Varoni. The deal also provides exclusive content from the sitcom to Cingular customers. A Telemundo original comedy, "Seguro y Urgente," follows the adventures of a messenger who works for TDG, a small mail services company that charges him with the oddest home deliveries. In every half-hour episode, simple deliveries turn into chaos, putting Miguel in situations that he will only be able to get out of by using his unique charm, noble heart and, of course, his Cingular cell-phone to keep him connected to his friends who always come to the rescue. The sitcom, shot in Miami, is based on the experiences of many U.S. Hispanics who work in the United States, including the way they use their cell phones as a social connector with family and friends. Hispanic consumers are among the heavier users of wireless services: they use more minutes, send more text messages, and download more ringtones and other data services than any other group. Under the agreement, Cingular has exclusive rights to "Seguro y Urgente" theme music, wallpaper graphics, and outtakes, which the company makes available to its customers through its Cingular Video service. The wireless company will also have extensive and innovative product integration in the storyline of the show, including scenes shot in its company stores as well as references to phones in select episodes. In addition, Telemundo's "Seguro y Urgente" star Miguel Varoni, will appear in Cingular commercials and Cingular will sponsor all of the online elements offered for "Seguro y Urgente" on http://www.yahootelemundo.com/. "We are thrilled to be working with Cingular Wireless on this unique approach to our new show 'Seguro y Urgente,'" said Steve Mandala, Senior Vice President, Sales & Marketing, Telemundo and NBC Universal Networks. This is the perfect example of the unique propositions of our original programming strategy and a great combination of efforts from two brands that are deeply rooted in offering quality products to their consumers." "Our commitment to delivering quality service, excellent content, and entertainment options that are culturally-relevant to our Hispanic consumers is unwavering," said Roberto Garcia, Executive Director of Hispanic Marketing, Cingular Wireless. "This is an exciting next step into our strategy to look for innovative ways to meet the needs of this dynamic consumer base." Cingular is a pioneer in delivering culturally-relevant content and customer service to U.S. Hispanics. This year, the company converted more than 520 stores nationwide to a bilingual concept, with signage, staff, and detailed product information available in English and Spanish. Stores are located in key established and emerging Hispanic markets including Los Angeles' Huntington Park, now home of Cingular's flagship store with more than 5,000 sq. feet of retail space. Episodes of "Seguro y Urgente" will be shot inside one Cingular's bilingual stores in Miami. "Seguro y Urgente" airs every Sunday at 9:00pm (ET/PT). For more information on the show, please visit http://www.yahootelemundo.com/ or more information about Cingular, visit http://www.cingular.com/. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(R) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/ About Telemundo Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies. DATASOURCE: Cingular Wireless CONTACT: Elizabeth Sanjenis of Telemundo, +1-305-889-7597, or ; or Maria Schnabel of Cingular, +1-404-236-6432, or Web site: http://www.cingular.com/ http://www.yahootelemundo.com/ http://cingular.mediaroom.com/

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