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Billy Packer Challenges NCAA Basketball(R) Fans to Go '1 On 1' 'Cingular at the Half' Text Messaging College Basketball Trivia Promotion Offers Chance to Win Trips to the 2004 NCAA(R) Men's Final Four(R) ATLANTA, Feb. 19 /PRNewswire/ -- Cingular Wireless today announced it is teaming up with Billy Packer, one of the most acclaimed sportscasters in college basketball, to challenge NCAA Basketball(R) Fans to a "1 on 1" wireless trivia promotion. The "1 on 1" with Billy Packer trivia challenge is the first wireless data promotion developed by a wireless carrier that is open to subscribers of other wireless carriers*, allowing even more fans to participate. During each 'Cingular at the Half' broadcast on CBS Sports leading up to the Final Four(R),Packer will provide viewers with an NCAA(R) men's basketball trivia question and then challenge viewers to answer via Cingular text messaging. Packer has developed 65 relevant basketball questions to try and stump contest participants. The more questions participants answer, the more chances they have to win a trip for two to the NCAA Men's Final Four in San Antonio, Texas. Four trips will be awarded and the winners will compete against each other in a three-round Trivia Challenge with Packer on center court at Hoop City(R). Hoop City is the fun, interactive fan festival in conjunction with the Final Four. "We've come up with some great questions for NCAA Basketball fans to show their stuff," said Packer. "Let's see who really knows their basketball trivia for the final showdown in Hoop City. Cingular has come up with a compelling approach to get fans involved in the game while also using their phones' wireless capabilities in a fun way." Here's how the "1 on 1" with Billy Packer trivia challenge works. After seeing the prompt during 'Cingular at the Half', fans can enter by sending in a text message to short code 26222 (2NCAA). Then they will receive the first of 65 Trivia Challenge questions. Fans can also enter online via http://www.cbssportsline.com/2ncaa . "Cingular is delighted to team up with Billy Packer to create a fun and challenging contest for fans to get involved in NCAA Basketball through wireless text messaging," said Daryl Evans, vice president of advertising and marketing communications for Cingular Wireless. "This contest marks a significant step for wireless carriers as Cingular is the first to open the contest up to all college hoops fans who want to play -- whether they are our customers or not. We're excited to be in our fourth season working with CBS Sports as sponsor of 'Cingular at the Half,' bringing entertaining challenges to fans." Cingular is an Official NCAA(R) Corporate Champion. The NCAA Corporate Champion agreement provides Cingular television, marketing, promotional, and other rights to all 88 NCAA men's and women's national championships, including the NCAA Men's and Women's Final Four(R). Cingular also has the opportunity to (1) use NCAA championship tickets for marketing purposes and promotions, (2) permission to use the NCAA and NCAA championship marks, names, and logos and (3) access to grassroots NCAA events and clinics and various NCAA member associations. ABOUT CINGULAR WIRELESS Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(tm), the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ . About the NCAA The NCAA is a membership-led nonprofit Association of colleges and universities committed to supporting academic and athletics opportunities for more than 360,000 student-athletes annually at more than 1,000 member colleges and universities. Each year, more than 49,000 student athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to http://www.ncaa.org/ . *Other wireless carriers must opt-in for their subscribers to participate DATASOURCE: Cingular Wireless CONTACT:Clay Owen of Cingular, +1-404-236-6153, or Web site: http://www.cingular.com/ http://www.ncaa.org/ http://www.cbssportsline.com/2ncaa

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