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Cingular Wireless Simplifies Local Customer Bills With New Format Initiative is part of company's ongoing commitment to delivering customer service that meets or exceeds "Seal of Wireless Quality" standards BIRMINGHAM, Ala., March 30 /PRNewswire/ --Cingular Wireless, the first nationwide wireless carrier awarded the right to use the "Seal of Wireless Quality," today announced a new, improved and simplified monthly bill format designed to increase customer satisfaction while reducing questions about billing issues. The new bill format is being introduced for customers in Alabama, Mississippi and Louisiana in March. The new format, created with input from customers and employee focus groups, better categorizes vital information and moves the most relevant data to the first page of the bill. This should reduce bill-related inquiries to customer service, which currently account for about 12 percent of all calls to Cingular customer service. "Each of these enhancements addresses billing issues and suggestions that customers and employees have shared with us," said Joe Larussa, vice president and general manager, Cingular Wireless Alabama/Mississippi/Louisiana. "We are constantly looking for ways to improve the customer experience, and this update to our billing system is just one of many initiatives in our quest to provide products and services that 'Fit You Best.'" In September 2003, Cingular was one of several wireless carriers to adopt the Cellular Telecommunications & Internet Association (CTIA) Consumer Code for Wireless Service. Cingular was the first nationwide wireless carrier to be deemed in compliance with all aspects of the code, and thus was awarded the right to use the "Seal of Wireless Quality" in its advertising and store collateral. Please visit http://www.cingular.com/about/consumer_code for more information about the code and Cingular's commitment to its principles. The new bill format is part of Cingular's ongoing commitment to deliver the best wireless experience possible for customers. Throughout the year, Cingular will roll out a number of new initiatives that support its commitment to improving the customer experience at all points of contact -- the initial sale, service, billing, call center contact and on-line presence. The company will introduce self-service enhancements on the web, simplified coverage maps and rate plans, just to mention a few. For more information about Cingular, please contact 1-800-CINGULAR or visit http://www.cingular.com/ . ABOUT CINGULAR WIRELESS Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are availableat < http://www.cingular.com/ >. DATASOURCE: Cingular Wireless CONTACT: Calie Shackleford of Cingular Wireless, +1-615-221-3690, or Web site: http://www.cingular.com/ http://www.cingular.com/about/consumer_code

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