Help for Tax Procrastinators in The Real Yellow Pages(R)
09 Avril 2004 - 5:00PM
PR Newswire (US)
Help for Tax Procrastinators in The Real Yellow Pages(R) 'Tax
Return' Heading Attracts More Than 19 Million Look-Ups Per Year
ATLANTA, April 9 /PRNewswire/ -- Income taxes have become so
complex that there are more than 71 million individuals who pay
someone to prepare their taxes, according to the government's
General Accounting Office. That's more than twice the population of
California! If you're one of them, but still haven't handed over
that shoebox of receipts, don't worry. Many local tax preparation
services report that you can bring your taxes to them even as late
as Thursday, April 15, which is the deadline for most income tax
filings. With less than a week to go, whether your tax return will
put you in the red or the black, think yellow ... With more than
9,000 listings for "Tax Return Preparation," The Real Yellow
Pages(R) and RealPages.com(SM) are the only resources you need to
put you in touch with tax professionals who can help relieve the
procrastinator blues. According to the Yellow Pages Integrated
Media Association, a national trade association for the yellow
pages industry, the "Tax Return" subject heading attracts 19.8
million look-ups per year. Interestingly, approximately 50 percent
more of these references are made by females than males. In
addition, there were more than 26 million references to the Yellow
Pages directory heading "Accountants (Certified Public and Public)"
last year, with the majority of users reporting searching for tax
preparation or accounting services. "The Real Yellow Pages is the
original search engine, linking buyers and sellers for more than
100 years," said Elmer Smith, president of BellSouth Advertising
and Publishing. "Consumers have grown to rely on us to find
theinformation they need, whether it be a tax accountant, a dog
groomer or a restaurant." About BellSouth Advertising and
Publishing BellSouth Advertising & Publishing Corporation
(BAPCO) is the leading provider of print and Internet Yellow Pages
products in the southeast. BAPCO publishes 63 million copies of the
print Yellow Pages in more than 500 editions in the nine-state
BellSouth region. The most used and preferred directory in the
Southeast, consumers referred to The Real Yellow Pages(R) from
BellSouth nearly 2 billion times last year and made nearly 160
million searches on RealPages.com(SM) ( http://www.realpages.com/
). The Real Yellow Pages is a powerful information resource,
linking buyers and sellers, with approximately 85 percent of
consumers who reference the directories making purchase decisions
based on their findings. About BellSouth Corporation BellSouth
Corporation (NYSE:BLS) is a Fortune 100 communications services
company headquartered in Atlanta, Georgia. BellSouth serves nearly
50 million local, long distance, Internet and wireless customers in
the United States and 12 other countries. Consistently recognized
for customer satisfaction, BellSouth provides complete
communications solutions to the residential and business markets.
In the residential market, BellSouth offers DSL high-speed Internet
access and long distance, advanced voice features and other
services. The company's BellSouth Answers(SM) package combines
local and long distance service with an array of calling features;
wireless data, voice and e-mail services; and high- speed DSL or
dial-up Internet service and Cingular Wireless. In the business
market, BellSouth serves small, medium and large businesses
providing secure, reliable local and long distance voice and data
networking solutions. BellSouth also provides online and directory
advertising services through BellSouth(R) RealPages.com(SM) and The
Real Yellow Pages(R). BellSouth owns 40 percent of Cingular
Wireless, the nation's second largest wireless company, which
provides innovative wireless voice and data services. DATASOURCE:
BellSouth Corporation CONTACT: Adena Puchalski of BellSouth,
+1-678-406-2457, or Web site: http://www.bellsouth.com/
http://www.realpages.com/ Company News On-Call:
http://www.prnewswire.com/comp/095650.html
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