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Cingular Completes Massive Overnight Conversion of AT&T Wireless Stores Ryan Seacrest Helps Launch Exclusive Motorola RAZR V3 Phone ATLANTA, Nov. 16 /PRNewswire-FirstCall/ -- Call it the ultimate wireless store makeover. Just three weeks after joining forces to become the biggest wireless carrier in the U.S., Cingular Wireless and AT&T Wireless have -- overnight -- truly become one company by converting more than 1,000 AT&T Wireless company- owned stores into Cingular Wireless stores. Another approximately 10,500 agent locations will be converted in the coming months. The combined company's more than 46 million customers will now get the same "Cingular Experience" at any of the more than 2,800 company-owned retail locations throughout the country. Noteworthy features of the new "Cingular Experience" include: - Making more calls in more places on the largest digital voice and data network -- the Cingular ALLOVER(SM) network - Calling 46 million people for free, for those customers on Cingular's expanded "mobile to mobile" plan - Enjoying the features and capabilities of nearly two dozen handsets, including such Cingular exclusives as the sleek and stylish Motorola RAZR V3 phone - Benefiting from a new 30-day guarantee, the best in the industry "Our employees have done a remarkable job of quickly integrating AT&T Wireless locations into the Cingular family," said Ralph de la Vega, Cingular's chief operating officer. "The entire Cingular family of customers will benefit by having the same experience at all stores. As promised in our new advertising tagline -- 'Raising the Bar' -- Cingular is dramatically changing wireless for the better." Ryan Seacrest Launches Exclusive Handset Ryan Seacrest, the popular host of "American Idol," helped unveil the Cingular-exclusive Motorola RAZR V3 wireless phone today at a newly converted Cingular store in Los Angeles. (For photos and video: http://www.prnewswire.com/mnr/cingular/20428 ) "The merger of Cingular and AT&T Wireless is an instant hit," said Seacrest. "Customers can make more calls from more places, and the audition of cool new devices like Motorola's RAZR phone is sure to win over even the most critical judge." The RAZR V3 is already being hailed as the hottest product of the holiday season. The phone's sleek design, metallic finish, camera phone capabilities and world phone technology is drawing attention worldwide. The RAZR V3 is available only at Cingular Wireless retail locations nationwide, or online at http://www.cingular.com/ . The Ultimate Makeover Teams of Cingular employees spent Sunday night fully converting 1,055 former AT&T Wireless company-owned stores into Cingular stores. Another approximately 10,500 agent locations received supplies for partial store conversions. In total, the conversion is one of the fastest and largest "makeovers" in the history of U.S. retailing. Each former AT&T Wireless store now has a supply of Cingular phones, accessories, branding elements and signage. More importantly, thousands of customer-facing employees have completed training to ensure that they can provide all visitors to Cingular stores with accurate and up-to-the-minute information -- the "Cingular Experience." "Whether customers are buying products or rate plans, want to make a payment or just have questions about Cingular, they deserve to get friendly, high quality service at every Cingular location," said de la Vega. "And thanks to the commitment, dedication and efficiency of our employees, customers are sure to get the 'Cingular Experience' everywhere we do business." Sunday night, while the stores were closed, more than 14,000 people worked on the physical transition of the stores. That included replacing millions of in-store point-of-purchase materials. In fact, more than 38 million point-of- purchase materials were created for the "new" Cingular, for use in all Cingular locations. When the "Cingular Experience" became a reality, dedicated teams of in- store, network, customer service and other employees hit the ground running after having received more than 2.2 million hours of training. In addition, the team completed more than 30,000 end-to-end tests to ensure new account activations and upgrades would be handled seamlessly for customers. Cingular's ALLOVER(SM) network covers 268 million people and is growing. Coverage is not available in all areas. ABOUT CINGULAR WIRELESS Cingular Wireless is the largest wireless carrier in the United States, serving more than 46 million customers. Cingular, a joint venture between SBC Communications (NYSE:SBC) and BellSouth (NYSE:BLS), has the largest digital voice and data network in the nation. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom . http://www.prnewswire.com/mnr/cingular/20428DATASOURCE: Cingular Wireless CONTACT: Clay Owen, +1-404-236-6153, or , or Jennifer Bowcock, +1-404-236-6319, or ; both of Cingular Wireless Web site: http://www.cingular.com/ http://www.cingular.com/newsroom

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