Cingular Unwraps Results From its Annual Electronic Gadget Gift Survey
20 Décembre 2004 - 6:47PM
PR Newswire (US)
Cingular Unwraps Results From its Annual Electronic Gadget Gift
Survey Wireless - The Gift That Keeps on Giving ATLANTA, Dec. 20
/PRNewswire/ -- Once again, Cingular Wireless checked its list --
not once but twice -- to determine the electronic gadgets young
people want for the holidays. This year, wireless camera phones,
MP3 players, and video game systems and accessories are on the top
of teens' holiday wish lists. In a survey conducted for Cingular
Wireless by International Communications Research, teens aged 13 to
17 chose a wireless camera phone and service as one of the most
desirable electronic gadget gifts to receive this holiday. Edged
out only slightly by an MP3 player, which received top billing,
wireless remains a hot item for the holidays -- and it is only
getting hotter. "What makes wireless so cool and so in demand is
there's something for everyone," said David Garver, executive
director of marketing at Cingular Wireless. "Wireless is more than
just talking while mobile. Today's wireless phones offer
arcade-quality games, MP3-like ringtones, and integrated cameras as
well as provide access to the Internet." Among the top gadgets
desired by teens in 2004: 1) MP3 player 2) Wireless camera phone
and service plan 3) Video game system and accessories 4) PC,
software and accessories 5) Stereo, CD player and accessories 6)
Digital camera Reasons for Desiring a Wireless Gift Among teens
that ranked wireless products within their top half of most-
desired gifts, approximately one-third (32 percent) want a wireless
product to "keep in touch with friends and family." This is a
significant decrease over last year, when nearly half (46 percent)
said they wanted wireless to keep in touch. Moving higher on the
list of priorities this year are convenience and simply wanting
one. One in five teens (20 percent) cite convenience, compared to
only 2 percent in the 2003 study; slightly fewer (18 percent) "just
want one," compared to 8 percent last year. Emergencies and safety
concerns have actually decreased in importance this season. Only 10
percent want a wireless device for emergencies compared to 23
percent in 2003. Likewise, only 2 percent want one for safety
reasons compared to 7 percent last year. The Coolest of the Cool
The most desirable wireless product or service this year is a
wireless camera phone, a significant shift from last year's
fourth-place ranking. Specialty ringtones, SMS messaging, wireless
games and wireless Internet service round out the top five. Just in
Time for the Holidays Clearly aware of the data cool factor,
Cingular is offering customers free downloadable holiday content.
Now through December 31, Cingular customers with MEdia Net service
can choose from free downloads including: - Holiday Ringtones:
Jingle Bells, Dreidel Song, Deck the Halls - Holiday Graphics:
Feliz Navidad, Star of David, Sweet Season - Holiday Game: Holiday
Block Breaker Notes: Rankings in the 2003 survey among 13 to 17
year olds: 1) Wireless phone and service plan 2) PC, software and
accessories 3) Stereo, CD player and accessories 4) DVD player 5)
Video game system or accessories 6) Digital camera ABOUT CINGULAR
WIRELESS Cingular Wireless is the largest wireless carrier in the
United States, serving more than 46 million customers. Cingular, a
joint venture between SBC Communications (NYSE:SBC) and BellSouth
(NYSE:BLS), has the largest digital voice and data network in the
nation. Cingular is the only U.S. wireless carrier to offer
Rollover(SM), the wireless plan that lets customers keep their
unused monthly minutes. Details of the company are available at
http://www.cingular.com/ . Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom . DATASOURCE: Cingular Wireless
CONTACT: Kelleigh Scott of Cingular Wireless, +1-404-236-6321, or
Web site: http://www.cingular.com/ http://www.cingular.com/newsroom
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