Study by Helzberg Diamonds finds couples would
eliminate wedding day-related expenses averaging $19,000 by focusing on what's most important. The
company will award this amount to one engaged couple through a
national contest
KANSAS
CITY, Mo., July 11, 2022 /PRNewswire/ -- As
couples embark on the first semi-normal wedding season in two years
and what The Wedding Report has called the busiest year of weddings
in over 40 years, prices and demand continue to surge leaving many
couples to reconsider what's most important to them on their big
day. Amid these dynamic changes, Helzberg Diamonds set out to
better understand engaged couples' views on wedding traditions and
priorities in planning for the big day.
In a national survey to over 1,000 U.S.-based couples who are
currently engaged, the results found that 62% of them are open to
considering a scaled-back elopement style wedding, and the number
is higher for females at 69%.
"Modern couples are motivated by elopements because of cost
efficiency and intimacy of the environment," said Lauren Gravelyn, Helzberg Diamonds ordained
associate. "That's why we are proud to offer the Hitched at
Helzberg service, where any couple can be married at a Helzberg
store by an ordained associate. Couples getting Hitched at Helzberg
don't have to sacrifice the things they've always desired to have
as a part of their big day and eloping allows them to save time and
money spent on all the small details and invest in what's most
important to them."
According to the survey results, the average wedding cost is up
to $33,204, and 26% of couples think
they are spending too much. When respondents were asked which
wedding day services they would go without in order to save money,
the elimination of the top answers, including flowers, alcohol, a
band/DJ and a videographer, could save couples on average
$19,480.
In response to the growing demand for a more simplified wedding
experience, Helzberg Diamonds has launched a national contest for
engaged couples interested in foregoing a big traditional wedding
experience and focusing on what's most important to them. One grand
prize winner will receive wedding bands from Helzberg and a
$19,000 cash prize, the average
amount that in a national survey engaged couples said they would
save on wedding day expenses if they focused only on what matters
most. The contest runs from July 11 through
August 29, 2022, and eligible entrants must currently be
engaged, interested in receiving wedding bands from Helzberg, and
open to getting Hitched at Helzberg. Couples can enter the Hitched
at Helzberg contest by visiting Helzberg.com/Hitched.
Hitched at Helzberg offers couples a more simplified option of
being married in any of their over 150 intimate and comfortable
store locations without the added planning, pressure or price tag
associated with hosting a traditional wedding event.
Hitched at Helzberg is a free service. Couples only need to
secure and submit their marriage licenses and witnesses in
accordance with their state laws prior to the ceremony, and they
are welcome to add their own personal touch with decorations,
flowers, cake and more. The program launched in October 2019 to meet customers' demand to
modernize wedding traditions and provide a new offering for couples
who were ready to elope. To date, Helzberg's ordained
associates have married 189 couples in 22 different states across
the United States.
Modern Day Wedding Landscape
The recent survey data uncovered additional trends and
perceptions of couples' views on wedding traditions and priorities,
including:
- Couples who believe they are spending too much on their
weddings attributed it to not realizing the cost of different
things (61%), COVID-19/inflation (45%), add-ons/hidden fees (38%)
and pressure to have a larger wedding (26%).
- A wedding dress (77%), wedding cake (75%), flowers (73%) and
photography (66%) were the top choices when asked what elements are
most important to keep while still achieving a simplified wedding
day experience.
- Older couples who are responsible for all wedding expenses are
more likely to consider eloping whereas one-third of younger
millennials and half of Gen Z respondents, who have more financial
support from parents and grandparents, are more likely to have a
larger wedding.
For more information on the Hitched at Helzberg program and
contest or to find a store near you, please visit
Helzberg.com/Hitched.
About Helzberg Diamonds
Helzberg Diamonds®, a retail and online jewelry
store focused on customer service, was founded over a century
ago and has more than 150 stores nationwide featuring a wide
selection of fine jewelry, including diamond engagement
rings and wedding rings, precious gems and watches.
Helzberg Diamonds takes pride in a legacy built on trust, knowledge
and high-quality diamonds at an incredible price. Helzberg Diamonds
is based in North Kansas City,
Missouri, and is a subsidiary of Berkshire Hathaway Inc.
(NYSE: BRK/A and BRK/B). For the locations nearest you, visit
Helzberg.com or call 1-800-HELZBERG (800-435-9237).
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SOURCE Helzberg Diamonds
