Allen Edmonds Redefines American Luxury With Introduction of The Reserve Collection
22 Août 2024 - 3:30PM
Business Wire
A Testament to Over 100 Years of American
Craftsmanship
Allen Edmonds, a lead brand in the Caleres (NYSE: CAL) portfolio
and the largest men’s luxury shoe brand consistently handcrafting
shoes in America, proudly announces the launch of The Reserve
Collection. This exclusive capsule is the pinnacle expression of
the art of American shoemaking and reflects Allen Edmond's
commitment to quality and craftsmanship for over a century.
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the full release here:
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The highest quality, handcrafted American
shoes ever made in Port Washington, Wisconsin - the Allen Edmonds
Reserve Collection. Lensed by Cliff Watts, styled by Maryam
Malakpour, and beautifully presented on Sean O’Pry. (Photo:
Business Wire)
“The Reserve Collection demonstrates our belief in the power of
the Allen Edmonds brand and commitment to raising the bar on
American Luxury. By championing American craftsmanship, deepening
our focus on sustainability, elevating and expanding our market
presence, we are ensuring that Allen Edmonds will continue to lead
as an iconic American heritage luxury brand,” said Jay Schmidt,
president and CEO of Caleres.
The Reserve Collection celebrates Allen Edmonds' unwavering
devotion to American artisanship. Each Reserve Collection pair is
meticulously handcrafted in the Port Washington, Wisconsin, factory
by the nation's most skilled makers, using only the finest
leathers. Inspired by the brand’s rich archives, every shoe
undergoes a rigorous process that includes hand-stitching,
staining, and painting to achieve the perfect patina. The use of
revitalized heritage machinery adds signature wheeling details on
Goodyear welts, while modernizing legacy lasts for a contemporary
fit.
Produced in limited quantities, The Reserve Collection features
eight distinctive styles, including brogues, loafers, cap-toes, and
derby boots, with retail prices starting at $800 to $3,000 for rare
leathers. In line with the brand’s long-standing belief that
quality is the original form of sustainability, these shoes are
designed to endure and can be revitalized through the Allen Edmonds
signature Recraft program.
Founded in 1922, Allen Edmonds has always championed the belief
that the traditional way of making shoes is the best way. This
philosophy is vividly demonstrated in The Reserve Collection.
The Reserve Collection will be supported by a dedicated campaign
titled “An Exhibition of Distinction,” photographed by Cliff Watts
and featuring American model legend Sean O'Pry. The Reserve
Collection will be available in September at select retailers,
including Bergdorf Goodman, Nordstrom, and Allen Edmonds stores
across the country,
For more information, please visit AllenEdmonds.com.
Imagery courtesy of Allen Edmonds
About Allen Edmonds
Celebrating 100 years in 2022, Allen Edmonds is a U.S.-based
manufacturer of premium men’s footwear and accessories crafted in
the USA, using only premium leathers via a 212-step process. Allen
Edmonds dress and casual shoes are a timeless and sophisticated
representation of American style. To ensure they can be worn for a
lifetime or passed down as an heirloom, the brand offers shoe
recrafting services from its Port Washington, Wisconsin, factory,
which has saved over 500,000 pairs of shoes from landfills over the
last ten years.
About Caleres
Caleres is a market-leading portfolio of global footwear brands
that includes Famous Footwear, Sam Edelman, Allen Edmonds,
Naturalizer and Vionic. Our products are available virtually
everywhere - in the nearly 1,000 retail stores we operate, in
hundreds of major department and specialty stores, on our branded
e-commerce sites, and on many additional third-party retail
websites. Combined, these brands make Caleres a company with both a
legacy and a mission. Our legacy is our more than 140 years of
craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel great… feet first. Visit
caleres.com to learn more about us.
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Allen Edmonds Press Contact: The Right Now
allenedmonds@therightnow.co
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