CHONGQING, China, July 10, 2015 /PRNewswire/ -- Country Style
Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style
Cooking" or the "Company"), a fast-growing quick service restaurant
chain in China, today announced
preliminary second quarter 2015 results.
For the second quarter ended June 30,
2015, the Company opened 5 new restaurants, bringing the
total net restaurant count to 346, compared to a total restaurant
count of 317 as of June 30, 2014. The
new openings include 2 restaurants under the brand name "Mr. Rice."
The Company deliberately slowed down its store opening pace in the
second quarter as it focused on the redesign of visual identity
system to enhance brand recognition. The redesign is scheduled
for completion in July.
The Company currently anticipates second quarter 2015 net
revenue to be approximately RMB348
million, representing year-over-year growth of around 0.7%.
The lower than expected revenue was mainly due to a lower number of
store openings and single digit negative same store sales in the
second quarter.
Country Style Cooking plans to report its second quarter 2015
results in mid August.
About Country Style Cooking Restaurant Chain Co.,
Ltd.
Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC)
("Country Style Cooking") is a fast-growing quick service
restaurant chain in China,
offering delicious, everyday Chinese food to customers who desire
fast and affordable quality meals. Country Style Cooking directly
operates all of its restaurants under brands of CSC and Mr. Rice
and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese
regional cuisines. Additional information about Country Style
Cooking can be found at http://ir.csc100.com.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates" and similar statements. Among other things,
the outlook for the first quarter of 2015, as well as Country Style
Cooking's strategic and operational plans, contain forward-looking
statements. The Company may also make written or oral
forward-looking statements in its reports filed with, or furnished
to, the U.S. Securities and Exchange Commission, in its annual
reports to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: uncertainties regarding our ability to
open and profitably operate new restaurants and manage our growth
effectively and efficiently; risks associated with changing
consumer taste and discretionary spending; uncertainties regarding
our ability to maintain and enhance the attractiveness of our
restaurants and our brand and image; risks related to instances of
food-borne illnesses, health epidemics and other outbreaks;
uncertainties regarding our ability to respond to competitive
pressures; and uncertainties associated with factors typically
affecting the consumer food services industry in general. Further
information regarding these and other risks is included in the
Company's reports filed with, or furnished to the Securities and
Exchange Commission. All information provided in this press release
and in the attachments is as of the date of this press release, and
Country Style Cooking undertakes no duty to update such
information, except as required under applicable law.
Contact:
Country Style Cooking Restaurant Chain Co., Ltd.
Phone: +86-23-8866-8866
Email: ir@csc100.com
ICR Inc.
Bill Zima
Phone: +86-10-6583-7511 or +1-646-328-2520
E-mail: bill.zima@icrinc.com
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SOURCE Country Style Cooking Restaurant Chain Co., Ltd.