- New Product Distribution Partnership
with Amerus
AUSTIN,
Texas, Feb. 22, 2023 /PRNewswire/ -- Citizens,
Inc. ("Citizens" or the "Company") (NYSE: CIA), a diversified
financial services company providing life, final expense, and
limited liability property insurance, today announced that it
has expanded its white-label program by entering into a new
distribution agreement with Amerus Financial Group, an independent
insurance agency specializing in senior solutions. Under this
partnership, Amerus will sell Citizens' life and final expense
insurance products marketed with the Amerus Silver Shield brand.
These products will be sold through CICA Life Insurance Company of
America, a Citizens company.
This partnership advances Citizens' goal to be the industry
leader and first-choice partner in tailor-made white-label products
while allowing Amerus to add another valuable product for their
clients. With Citizens' product expertise, support, and ability to
quickly develop new products in multiple languages it lends itself
to being a strong partner in the white-label space. Together with
Amerus' established history and commitment to their senior clients,
Citizens' white-label product, Amerus Silver Shield, will
serve the life and final expense market.
"Our partnership with Amerus represents a tremendous opportunity
to leverage our unique strengths and shared drive to deliver on the
life insurance promise," said Company Vice Chairman and CEO,
Gerald W. Shields. "Both companies
are passionate about preparing people for the uncertainty of
tomorrow with solutions for today. It is very exciting to work with
the top IMOs and agencies to meet the needs of this underserved
population. We look forward to working with Tim and his team to
develop tailor-made product solutions that address the unique needs
of clients."
Tim Baggott, Amerus CEO shares,
"Citizens, Inc. is the perfect partner with whom to white label our
own suite of life and final expense products which fill an
ever-widening gap in the market. Beginning with our Silver
Shield final expense product offering, Amerus will now be able
to offer outstanding coverage for seniors who would otherwise not
be able to afford to leave a financial endowment for their loved
ones. We are looking forward to expanding our offerings even more
going forward as our partnership with Citizens develops."
About Citizens, Inc
Citizens, Inc. (NYSE: CIA) is a
diversified financial services holding company providing life,
final expense, and limited liability property insurance and other
financial products through its insurance company subsidiaries to
individuals and small businesses in the U.S., Latin America, and Asia. Through its customer-centric growth
strategy, Citizens offers innovative products to address the
evolving needs of its customers in their native languages of
Spanish, Portuguese, and Mandarin. The company operates two primary
segments: Life Insurance, where the Company is a market leader of
U.S. dollar-denominated whole life cash value insurance policies in
Latin America, and Home Services,
which operates primarily in the U.S. Gulf coast region. For more
information about Citizens and CICA Life Insurance Company of
America, please visit www.citizensinc.com.
About Amerus
Amerus Financial Group is an independent
insurance agency headquartered in Lakeland, Florida. The company has provided
customized Insurance Solutions to families and businesses for over
20 years. With over 4,000 clients nationwide, Amerus Financial has
become a go-to resource to help solve the complex problems
created by the ever-changing dynamics of the insurance market.
For more information about Amerus Financial, please visit
www.amerusfinancial.com.
For further information contact:
Marketing
Department
PR@citizensinc.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/citizens-inc-announces-expansion-of-white-label-program-301753269.html
SOURCE Citizens, Inc.