Mercedes-Benz at the 77th Geneva Motor Show
06 Mars 2007 - 7:18PM
PR Newswire (US)
- Triple Premiere for the New C-Class GENEVA, March 6 /PRNewswire/
-- The new Mercedes-Benz C-Class is celebrating a triple premiere
at the 77th Geneva Motor Show: in addition to the
standard-production model, the "AMG-Mercedes C-Class DTM 2007"
racing version and the highly economical and environmentally
friendly Vision C 220 BLUETEC, which is powered by the first
four-cylinder engine to feature this innovative emissions control
technology, have their debut at the show. With a fuel consumption
of 5.5 litres of diesel per 100 kilometres, this study demonstrates
how the even more stringent EURO 6 exhaust emission standard coming
into force throughout Europe from 2015 can be achieved. Clean and
economical engines are also the hallmark of the new C-Class, which
is available on the European market from March 31. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070306/247923 ) "Since the
sales release date at the end of January, more than 55,000
customers in western Europe alone have decided in favour of the new
C-Class," said Dr Dieter Zetsche, Chairman of the Board of
Management of DaimlerChrysler AG and Head of the Mercedes Car Group
(NYSE:DCX), in his preliminary remarks at the Mercedes-Benz press
conference in Geneva. "We are confident that the new C-Class will
continue the success story of its predecessor, of which more than
two million units were sold," Zetsche continued. The
fourth-generation C-Class has captured the enthusiasm of customers
with its unique combination of safety, comfort and agility. The
standard appointments of all variants include the innovative
AGILITY CONTROL package with its situation-responsive
shock-absorber control, which opens up new dimensions in handling
refinement: it combines typical Mercedes comfort with
extraordinarily agile driving characteristics. The new C-Class is
powered by state-of-the-art four and six-cylinder engines which
consume up to six percent less fuel than the preceding models,
accompanied by an increase in output of up to 13 percent. Despite a
variety of technical innovations and even more generous standard
appointments, and taking inflation into account, the price of the
new C-Class remains at the same level as that of the preceding
series. In Germany and other European countries, the entry-level
price including tax is still below 30,000 EUR. Exemplary safety and
a versatile product concept The C-Class also sets new standards in
its segment where safety is concerned. Examples include the
Intelligent Light System with five different lighting functions and
the PRE-SAFE(R) system with its anticipatory occupant protection
features. In addition, the new C-Class Saloon excels with a
particularly versatile product concept which meets the expectations
of different customer target groups. In the form of the AVANTGARDE,
ELEGANCE and CLASSIC lines, Mercedes-Benz offers three individual
model variants which place different emphases on comfort or
agility. The concept of two different product personalities within
the same series is also given a visual emphasis in the new C-Class,
as it is the first Mercedes saloon to appear with two different
"faces": the AVANTGARDE models have the Mercedes star at the centre
of the radiator grille and thereby follow the styling lead of the
sporty Mercedes models, especially the coupes. The more traditional
ELEGANCE and CLASSIC variants bear the star on the bonnet as
before. World premiere of the first BLUETEC four-cylinder engine in
the Vision C 220 BLUETEC In a study based on the new C-Class,
Mercedes-Benz is also presenting its innovative BLUETEC emissions
control technology in combination with a highly fuel-efficient
four-cylinder engine for the first time in Geneva. In terms of
ensuring compliance with the even stricter EURO 6 emission
standard, applicable to all new vehicles Europe-wide from 2015, the
Vision C 220 BLUETEC shows the way ahead. Boasting an output of 125
kW (170 hp) and a peak torque of 400 Nm, the Vision C 220 BLUETEC
consumes a mere 5.5 litres of diesel per hundred kilometres. "The
sophisticated four-cylinder diesel engine with BLUETEC emission
control is a prime example of leading-edge, future-compatible
technology," explains Dr Dieter Zetsche. "Our diesel strategy is an
effective answer to the question of how to save fuel and,
therefore, CO2, how to further reduce all exhaust emissions
including NOx and yet still ensure effortlessly superior driving
enjoyment. In this respect, we believe our state-of-the-art diesel
concept is currently the best and most efficient solution
available." With the Vision C 220 BLUETEC, Mercedes-Benz is
providing a taste of things to come as part of its BLUETEC
initiative which was launched in the US last autumn. The initial
impetus came from the market launch of the E 320 BLUETEC in North
America in October 2006, which was timed to coincide with the
introduction of low-sulphur diesel in that part of the world. A
fuel consumption figure of 6.7 litres per hundred kilometres makes
the E 320 BLUETEC one of the most economical vehicles in its class
in the US. With the first four-cylinder BLUETEC model,
Mercedes-Benz illustrates just how versatile this innovative
technology can be. Following the US launch, the company will also
introduce BLUETEC in other markets. The technology is currently
being adapted to European market requirements and further Mercedes-
Benz models, the aim being to also offer this environmentally
friendly and highly economical technology for European customers as
well from 2008, first of all in the E-Class. New C-Class: CO2
emissions already reduced by 15 percent The standard-production
version of the new C-Class is testament to the successful work
performed by Mercedes-Benz in its quest to consistently reduce both
fuel consumption and emissions. A lifecycle assessment carried out
on the new Saloon, certified by the German technical inspection
authorities (TUV), confirms that the carbon dioxide (CO2) emissions
for what is now the fourth- generation C-Class have been reduced by
15 percent. This corresponds to nine tonnes per vehicle. This makes
the new C-Class the only car in its market segment to possess an
environmental certificate. Cross reference: Picture is distributed
via EPA (European Pressphoto Agency) and can be downloaded free of
charge at:
http://www.presseportal.de/story.htx?firmaid=8233&keygroup=bild
Contacts Christoph Horn tel. +49-711-17-75841 Internet More news
from DaimlerChrysler is available at:
http://www.media.daimlerchrysler.com/ A picture accompanying this
release is available on AP Archive: http://photoarchive.ap.org/
(Ref PRN 7) http://www.newscom.com/cgi-bin/prnh/20070306/247923
http://photoarchive.ap.org/ DATASOURCE: DaimlerChrysler AG CONTACT:
Christoph Horn of DaimlerChrysler AG, +49-711-17-75841, or Web
site: http://www.media.daimlerchrysler.com/
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