Chrysler Brand to Launch Chrysler Club Championship Challenge Game with WildTangent
18 Avril 2007 - 2:30PM
Business Wire
Chrysler (NYSE:DCX) today announced the launch of the Chrysler Club
Championship Challenge game, the virtual companion to the Chrysler
Club Championship event in which top amateur golfers compete in
local and regional tournaments throughout the summer. Chrysler has
partnered with leading online game publisher WildTangent and
Callaway Golf� to promote the free simulation golf game. �The
Chrysler Club Championship has established itself as the fastest
growing, most prestigious amateur golf event in the country,� said
Dave Rooney, Director-Chrysler Marketing and Global Communications.
�With the launch of this cutting-edge online video game, we are
opening the tournament up to the millions of gamers who love to hit
the virtual links on their computers.� The Chrysler Club
Championship Challenge runs from April through October and features
four challenging tournaments - the Chrysler Sebring Classic,
Chrysler Aspen Championship, Chrysler 300C Open and the Bob Hope
Chrysler Classic. Throughout the tournament, players� scores are
uploaded to an online leader board where they can track their
progress and win instant prizes including Chrysler and Callaway
Golf products. The top finalists from each of the four tournaments
will be invited to participate in the Grand Prize Tournament �
Winner Takes All event being held at the Merrill Lynch Shootout on
December 7 at Tiburon Golf Club located in Naples, Florida. The
Grand Prize Winner will walk away with an all-new 2008 Chrysler
Sebring Convertible and an all-expenses-paid trip to the 2008 Bob
Hope Chrysler Classic. Starting April 12, players can download the
�Chrysler Club Championship Challenge� game for free at
www.chryslerlinks.com. The game will also be made available through
the WildTangent Game Console which is bundled with all new HP,
Dell, Toshiba, and Gateway PCs in North America in addition to
being available on www.wildtangent.com. About Chrysler Driven by
award-winning new models, the Chrysler brand has seen a dramatic
increase in sales, market share and brand image. Since 1990,
Chrysler brand sales have more than tripled. No other American
automotive brand has grown as much during the same time frame. The
Chrysler brand�s succession of innovative product introductions
continues to solidify the brand�s standing as the leader in great
design, purposeful technology and value. With the launch of the
all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen �
the first-ever full-size sport utility vehicle for the brand � the
momentum is sure to continue with the launch of the all-new 2008
Chrysler Sebring Convertible and 2008 Chrysler Town and Country.
About Callaway Golf Through an unwavering commitment to innovation,
Callaway Golf Company creates products and services designed to
make every golfer a better golfer. Callaway Golf Company, which
celebrates its 25th Anniversary in 2007, manufactures and sells
golf clubs and golf balls, and sells golf accessories, under the
Callaway Golf�, Odyssey�, Top-Flite�, and Ben Hogan� brands in more
than 110 countries worldwide. For more information please visit
www.callawaygolf.com. About WildTangent Founded in 1998,
WildTangent is the fastest-growing Online Game Network in North
America with 7.2 million unique monthly gamers (comScore December
2006). WildTangent�s offering includes hundreds of the most popular
online and downloadable games from all the top publishers;
WildCoins�, an arcade style, per session payment system; a virtual
game console, making the discovery of and access to games fast and
simple; and an industry leading In Game and Around Game advertising
solution. WildTangent�s own studio makes a number of the
top-selling downloadable games, including FATE, Polar Bowler,
Penguins and the BlasterBall franchise. All can be found at
www.wildtangent.com. The WildTangent Games Console ships directly
on the desktops of leading PC manufacturers including Dell, HP,
Gateway, and Toshiba, representing over 85% of new consumer PCs in
North America. Gamers of all ages and demographics play more than
250 million game sessions a month across the WildTangent Game
Network.
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