Digital Domain Media Group, an Early Innovator of Volumetric Technology, Supports Open Source Release of OpenVDB by DreamWork...
03 Août 2012 - 8:58PM
Business Wire
Digital Domain Media Group, Inc. (NYSE:DDMG) announces its
support for the open source release of OpenVDB, a powerful and
innovative tool for use in volumetric effects by the visual effects
and animation industry, by DreamWorks Animation SKG (NASDAQ:DWA).
The companies believe this tool will enable significant technical
improvements in the creation of animated and visual effects-driven
feature films, offering a large step forward in the size of
volumetric effects possible.
“We believe in the sharing of technology to benefit the entire
industry as a whole when appropriate and are pleased to add our
support to OpenVDB,” said Darin Grant, Chief Technology Officer of
DDMG. “OpenVDB was developed by former Digital Domain employee Dr.
Ken Museth, who made significant advancements in volumetric
processing while at Digital Domain. Insights he gained from that
work led to the development of OpenVDB.
“DDMG continues to be an industry leader in the development of
advanced tools to create ever more spectacular computer-generated
visual effects,” added Grant. “Most recently, our ground-breaking
work in creating virtual humans was highlighted with the appearance
of a virtual Tupac Shakur at the Coachella Music festival, and we
are now applying that technology to creating a virtual Elvis
Presley.”
OpenVDB utilizes a new data structure for efficient
representation of sparse, time-varying volumetric data discretized
on a 3D grid. The result allows digital artists and animators to
make more efficient use of scalable volumetric data. In
conjunction with DWA’s open source release, Digital Domain
anticipates joining the industry in rapid adoption of OpenVDB.
About Digital Domain Media Group
Digital Domain Media Group (DDMG: NYSE) leverages its expertise
in digital visual effects (VFX) and computer-generated (CG)
animation across a group of interrelated businesses. At its
foundation is Digital Domain Productions (DDPI), an award-winning
digital production company founded in 1993. This leading provider
of visuals has contributed to more than 90 major motion pictures,
including Titanic, the Transformers series, Pirates of the
Caribbean: At World’s End and TRON: Legacy, hundreds of
commercials, and recently created the virtual likeness of rapper
Tupac Shakur for Dr. Dre’s show at the Coachella Valley Music
Festival. Mothership, a DDPI subsidiary, focuses on creating
advertising, entertainment and branded content from concept to
completion, across multiple media platforms. DDMG, its work and its
employees have been recognized with numerous awards, including
seven from the Academy of Motion Picture Arts and Sciences. The
company is building on its success in VFX to participate as a
co-producer in major productions and is currently co-producing the
upcoming live-action sci-fi feature film Ender’s Game, as well as
virtual likenesses for Elvis Presley that will be jointly owned by
CORE Media Group and DDMG. DDMG also converts two-dimensional (2D)
imagery to three-dimensional (3D) imagery and holds key patents in
this area. The company is also applying its CG expertise to produce
original, family-friendly animated feature films at its subsidiary
Tradition Studios. The first movie, The Legend of Tembo, is in
pre-production and two more features are in development. The
company’s education subsidiary, the Digital Domain Institute, sets
a new standard in digital media education through a pioneering
public-private partnership with The Florida State University
College of Motion Picture Arts. DDMG is expanding its worldwide
footprint of the highest quality visual effects and animation at
the lowest possible cost through global partnerships in India and
China. The company has studios in Los Angeles, San Francisco,
Florida and Vancouver and is currently establishing studios in
Beijing and Abu Dhabi. http://www.ddmg.co
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