Freescale Launches Microcontroller Training Program for Embedded Design Engineers in China
13 Novembre 2006 - 1:00PM
Business Wire
Responding to the rapid growth of the embedded market in China,
Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) is conducting an
online training program designed to familiarize design engineers
and electrical engineering students with the company�s
microcontroller (MCU) and digital signal controller (DSC)
technologies and architectures. The goal of the training program is
to expose more design engineers in China to Freescale flagship
MCU/DSC products so they can experience first-hand the ease of
design and smooth migration offered by Freescale�s Controller
Continuum. Introduced in the first quarter of 2006, Freescale�s
Controller Continuum for consumer and industrial applications
features an 8- to 32-bit roadmap with pin-compatible devices
designed to share common peripherals and development tools. The
RS08KA family of 8-bit microcontrollers provides an ultra-low-end
entry point into the Controller Continuum, while the recently
announced V1 ColdFire� core is the first step toward pin-for-pin
compatibility between 8-bit and 32-bit MCUs. �Embedded control
systems are pervasive throughout our lives, often serving as unseen
interfaces that provide intelligence and connectivity for countless
consumer electronic and industrial control devices,� said Allen
Kwan, director of Asia-Pacific marketing for Freescale�s
Transportation and Standard Products Group. �We�ve designed our
microcontroller training program to help designers become more
familiar with our MCU offerings and to apply them in their next
embedded system designs.� Freescale MCU Scholarship Program details
The Freescale Microcontroller Scholarship Program will introduce
qualified participants in China to Freescale�s 8-, 16- and 32-bit
embedded control products. The program includes three phases of
online training, followed by quizzes after each level. Level 1
began Oct. 18 with a webcast that introduced Freescale�s RS08
ultra-low-end 8-bit core and the MC9RS08KA family. Level 2 begins
Dec. 21 with a webcast about Freescale�s 56F8000 series, a DSC
platform aimed at cost-sensitive applications requiring a versatile
16-bit solution that combines the ease of use of a microcontroller
with the high performance of a digital signal processor. Starting
Jan. 8, 2007, the level 3 online training will focus on Freescale�s
32-bit ColdFire MCU family and Ethernet applications. After
completing each level of training, participants can complete a quiz
to enter into a prize drawing for each corresponding program phase.
Individuals who sign up for all three training sessions and
complete each quiz on time will be eligible for the grand prize
drawing of a new BMW 320i car. Avnet and WPI are the platinum and
gold sponsors of this event. As Freescale distributors, Avnet and
WPI provide full design support and distribution services. For more
information about the Freescale MCU Scholarship Program, please
visit www.freescale.com.cn/MCU. Freescale in China Freescale began
business in China in 1992 at its Tianjin site, which today is home
to an assembly and test manufacturing operation that ships more
than nine million microcontroller, mixed-signal and radio frequency
devices per week. In addition to its manufacturing site, Freescale
has four research centers located in Beijing, Suzhou, Tianjin and
Shanghai and four sales offices in China, employing a total of
3,800 people. Freescale�s presence in China includes strong
collaboration with China's Ministry of Information Industries and
its standard-setting bodies, relationships with more than 25
leading Chinese universities and strong customer relationships.
About Freescale Semiconductor Freescale Semiconductor, Inc.
(NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and
manufacture of embedded semiconductors for the automotive,
consumer, industrial, networking and wireless markets. Freescale
became a publicly traded company in July 2004. The company is based
in Austin, Texas, and has design, research and development,
manufacturing or sales operations in more than 30 countries.
Freescale, a member of the S&P 500�, is one of the world�s
largest semiconductor companies with 2005 sales of $5.8 billion
(USD). www.freescale.com Reader Inquiry Response: Freescale
Semiconductor P.O. Box 17927 Denver, CO 80217 USA Freescale� and
the Freescale logo are�trademarks�of Freescale Semiconductor, Inc.
All other product or service names are the property of their
respective owners. � Freescale Semiconductor, Inc. 2006. Responding
to the rapid growth of the embedded market in China, Freescale
Semiconductor (NYSE:FSL) (NYSE:FSL.B) is conducting an online
training program designed to familiarize design engineers and
electrical engineering students with the company's microcontroller
(MCU) and digital signal controller (DSC) technologies and
architectures. The goal of the training program is to expose more
design engineers in China to Freescale flagship MCU/DSC products so
they can experience first-hand the ease of design and smooth
migration offered by Freescale's Controller Continuum. Introduced
in the first quarter of 2006, Freescale's Controller Continuum for
consumer and industrial applications features an 8- to 32-bit
roadmap with pin-compatible devices designed to share common
peripherals and development tools. The RS08KA family of 8-bit
microcontrollers provides an ultra-low-end entry point into the
Controller Continuum, while the recently announced V1 ColdFire(R)
core is the first step toward pin-for-pin compatibility between
8-bit and 32-bit MCUs. "Embedded control systems are pervasive
throughout our lives, often serving as unseen interfaces that
provide intelligence and connectivity for countless consumer
electronic and industrial control devices," said Allen Kwan,
director of Asia-Pacific marketing for Freescale's Transportation
and Standard Products Group. "We've designed our microcontroller
training program to help designers become more familiar with our
MCU offerings and to apply them in their next embedded system
designs." Freescale MCU Scholarship Program details The Freescale
Microcontroller Scholarship Program will introduce qualified
participants in China to Freescale's 8-, 16- and 32-bit embedded
control products. The program includes three phases of online
training, followed by quizzes after each level. Level 1 began Oct.
18 with a webcast that introduced Freescale's RS08 ultra-low-end
8-bit core and the MC9RS08KA family. Level 2 begins Dec. 21 with a
webcast about Freescale's 56F8000 series, a DSC platform aimed at
cost-sensitive applications requiring a versatile 16-bit solution
that combines the ease of use of a microcontroller with the high
performance of a digital signal processor. Starting Jan. 8, 2007,
the level 3 online training will focus on Freescale's 32-bit
ColdFire MCU family and Ethernet applications. After completing
each level of training, participants can complete a quiz to enter
into a prize drawing for each corresponding program phase.
Individuals who sign up for all three training sessions and
complete each quiz on time will be eligible for the grand prize
drawing of a new BMW 320i car. Avnet and WPI are the platinum and
gold sponsors of this event. As Freescale distributors, Avnet and
WPI provide full design support and distribution services. For more
information about the Freescale MCU Scholarship Program, please
visit www.freescale.com.cn/MCU. Freescale in China Freescale began
business in China in 1992 at its Tianjin site, which today is home
to an assembly and test manufacturing operation that ships more
than nine million microcontroller, mixed-signal and radio frequency
devices per week. In addition to its manufacturing site, Freescale
has four research centers located in Beijing, Suzhou, Tianjin and
Shanghai and four sales offices in China, employing a total of
3,800 people. Freescale's presence in China includes strong
collaboration with China's Ministry of Information Industries and
its standard-setting bodies, relationships with more than 25
leading Chinese universities and strong customer relationships.
About Freescale Semiconductor Freescale Semiconductor, Inc.
(NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and
manufacture of embedded semiconductors for the automotive,
consumer, industrial, networking and wireless markets. Freescale
became a publicly traded company in July 2004. The company is based
in Austin, Texas, and has design, research and development,
manufacturing or sales operations in more than 30 countries.
Freescale, a member of the S&P 500(R), is one of the world's
largest semiconductor companies with 2005 sales of $5.8 billion
(USD). www.freescale.com -0- *T Reader Inquiry Response: Freescale
Semiconductor P.O. Box 17927 Denver, CO 80217 USA *T Freescale(TM)
and the Freescale logo are trademarks of Freescale Semiconductor,
Inc. All other product or service names are the property of their
respective owners. (C) Freescale Semiconductor, Inc. 2006.
Freescale (NYSE:FSLB)
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