As brand's global footprint continues to
expand, partnership will bring Clean. Healthy.
Hydration.™ to F45 Locations globally
NEW
YORK, Dec. 12, 2022 /PRNewswire/ - Today,
BioSteel Sports Nutrition Inc. ("BioSteel") and global
fitness franchisor F45 Training Holdings Inc (NYSE: FXLV)
("F45") announced a new partnership naming BioSteel the exclusive
hydration partner for F45 fitness studios globally. Through the
partnership, BioSteel will introduce its Clean. Healthy.
Hydration.™ products to F45 members directly in-studio, where a
zero-sugar hydration routine can help get the most out of a
workout.
BioSteel branding as well as BioSteel sports hydration drinks in
various flavors will be featured in all F45 studios and at special
events, including F45 Track events and new studio grand openings,
as well as F45's digital and social channels. F45 members will also
be able to sample and purchase a range of BioSteel sports drinks
in-studio, where trainers will share the importance of hydration
during workouts.
"Partnering with F45 allows us to introduce our brand and Clean.
Healthy. Hydration.™ to health-conscious consumers who want to take
their fitness to the next level," said John
Celenza, Co-Founder of BioSteel. "Hydration can make you
feel better in all aspects of your life, just like the F45
workouts, and we look forward to supporting F45 members with our
sports drinks before, during and after their time in the gym."
"Having worked in the fitness industry and specifically with
athletes for almost 30 years, I know the importance of a premium
hydration routine," said Gunnar
Peterson, #TeamBioSteel athlete and Chief of Athletics at
F45. "The combination of F45 and BioSteel is great news for anyone
who works out in our studios, and I can't wait for members to start
enjoying the brand's zero sugar sports drinks."
"Our goal at F45 is to change people's lives with effective, fun
and community-driven workouts that allow people to have fun and
feel great, and we wanted to find a hydration partner who shared
our commitment to providing high-quality fitness," said
Brian Killingsworth, Chief Marketing
Officer at F45. "With its commitment to providing the most
trusted sports hydration products to pro-athletes, next generation
of athletes and anyone who needs to stay hydrated to perform their
best, BioSteel is the perfect partner for us, and we are excited
for F45 studios to feature BioSteel products to the F45 member
community. We believe BioSteel hydration products will help F45
members reach their fullest potential."
Founded in 2009 by Celenza and business partner and NHL veteran
Michael Cammalleri, BioSteel has
achieved a reputation for being the hydration product of choice for
athletes and consumers. The brand is committed to using premium
ingredients that support the delivery of essential nutrients to aid
physical activity. Each electrolyte-packed sports drink comes in an
eco-friendly 16.7 fl oz Tetra Pak, and the range of flavors
includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist
and White Freeze to keep consumers hydrated throughout the day.
BioSteel products are available globally with select retail
partners or direct to consumers online through www.biosteel.com.
For more information about F45 workouts, please visit
www.f45training.com.
About BioSteel
BioSteel is a North American beverage
brand committed to delivering premium Clean. Healthy. Hydration™.
to consumers and athletes across the globe. Each BioSteel sports
drink is sugar-free and comes in an eco-friendly Tetra Pak filled
with premium ingredients, natural flavors and essential nutrients
needed to support physical activity. Perfect for everyone from
health and environmentally conscious consumers to world class
athletes, BioSteel hydration products are currently readily
available across North America,
globally with select retail partners, and direct to consumers
online through www.biosteel.com.
About F45
F45 offers consumers functional 45-minute
workouts that are effective, fun and community-driven. F45 utilizes
proprietary technologies: a fitness programming algorithm and a
technology-enabled delivery platform that leverages a rich content
database of over 8,000 unique functional training movements across
modalities to offer new workouts each day and provide a
standardized experience across the Company's global footprint. For
more information, please visit www.f45training.com.
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SOURCE BioSteel Sports Nutrition Inc.