Inaugural USA TODAY Ad Meter Brand Spotlight Awards Gold Medal to Nike
12 Août 2024 - 2:00PM
Business Wire
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced the
winners of the inaugural USA TODAY Ad Meter Brand Spotlight:
Olympics Edition. With all eyes on the 2024 Summer Games in Paris,
France, brands tapped into the fanfare with exciting, emotional
advertisements akin to the Super Bowl, celebrating the world’s best
athletes, as well as the people and products that have supported
them. Following the record-breaking viewership of the games, from
swimming to gymnastics, rugby, basketball and more, USA TODAY
shifted from advertising’s biggest stage at the Super Bowl to
spotlight the Olympics.
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Following the closing ceremony, USA TODAY’s editorial team
selected three brands that carried the advertising torch during the
Olympics for the first-ever special edition of Ad Meter. The
podium, awarded by the 2024 USA TODAY Ad Meter editorial panelists,
stands as:
Gold – Nike: “Winning Isn’t for Everyone | Am I a Bad
Person” Silver – DICK’S Sporting Goods: “Big Moments”
Bronze – Volkswagen: “Water Girl”
Nike took home the gold medal for creativity in pursuit of
advertising excellence with “Winning Isn’t for Everyone | Am I a
Bad Person.” Legendary actor Willem Dafoe lends his voice as the
soundtrack to a visually compelling spot highlighted by Olympians,
Paralympians and iconic athletes, including basketball stars Kobe
Bryant, LeBron James, Giannis Antetokounmpo, Ixhelt Gonzalez and
A’ja Wilson, footballers Cristiano Ronaldo and Kylian Mbappé,
fencer Bebe Vio, track and field sprinter Sha'Carri Richardson and
tennis champions Serena Williams and Zheng Qinwen among many
others.
“During the two-week international competition, our editorial
team highlighted the athletic advertisements that have become
synonymous with the Games,” said USA TODAY Ad Meter Editor Rick
Suter. “Congratulations to Nike for coming out on top to win the
gold.”
Nike strives to bring innovation and inspiration to every
athlete in the world, noting that if you have a body, you are an
athlete. The golden winning spot highlights Nike’s mission to do
everything possible to expand human potential and show what it
takes to win from the best athletes in the world.
To read more about the 2024 Summer Olympics Ad Meter Brand
Spotlight, visit: https://admeter.usatoday.com.
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audiences, advertisers, consumers, and stakeholders by leveraging
our diverse teams and suite of products to enrich the local
communities and businesses we serve. Our current portfolio of
trusted media brands includes the USA TODAY NETWORK, comprised of
the national publication, USA TODAY, and local media organizations
in the United States, and Newsquest, a wholly-owned subsidiary
operating in the United Kingdom. Our digital marketing solutions
brand, LocaliQ, uses innovation and software to enable small and
medium-sized businesses to grow, and USA TODAY NETWORK Ventures,
our events division, creates impactful consumer engagements,
promotions, and races.
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