LAS VEGAS, May 19, 2018 /PRNewswire/
-- Las Vegas' premier
shopping destination, Fashion Show Las Vegas has
doubled-down on its commitment to public art with the debut of a
larger than life art light installation, Global Rainbow,
along with its all-new sculpture garden. The pair of art
displays were unveiled on Friday evening with a special lighting
ceremony - showcasing a colorful future at Fashion Show.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/83301241-fashion-show-las-vegas-global-rainbow/
Photos and B-Roll: Fashion Show Las Vegas debuts
one-of-a-kind laser light installation, Global Rainbow and Plaza
Sculpture Garden (Credit: Fashion Show Las Vegas)
Beaming seven rays of laser light representing the color
spectrum – red, orange, yellow, green, blue, indigo and violet –
Global Rainbow lit up the city of Las
Vegas from the rooftop of Fashion Show with its cutting-edge
technological and artistic display, marking its first appearance on
the West Coast. Created by American artist Yvette Mattern, Global Rainbow has been
seen in Berlin, New York City, and
Toronto, to name a few. The
immense outdoor laser installation is viewable to thousands of
Las Vegas locals and tourists
alike from dusk to dawn for a limited-time.
Illuminating the night sky, Global Rainbow is visible for up to
35 miles and will target multiple trajectories of top landmarks in
and around Las Vegas. Signifying
the hope of a bright, successful future, full of inspiration and
energy, Fashion Show continues to transform the industry's view on
what retail properties can be with the newest installation, Global
Rainbow.
"Adding visual art such as Global Rainbow and the new sculpture
garden to Fashion Show is one way we are innovating and elevating
the shopping experience," stated the destination's Senior General
Manager Jim Heilmann. "Nationwide,
we are seeing that customers appreciate continued integration of
entertainment, culture and arts to their shopping and dining
experiences. It creates a relevancy and uniqueness to the
customer's visit and we are thrilled to be able to work with local
partners and one-of-a-kind artists such as Mattern to deliver added
beauty, meaning and fun, here at Fashion Show."
Plus, photography enthusiasts are also encouraged to participate
in the accompanied social media contest by posting their best
photos of Global Rainbow for a chance to be featured on The Plaza
at Fashion Show on Las Vegas Blvd., which features several LED
video displays, totaling approximately 10,000 sq. ft. and more than
4 million LED pixels. Simply, snap a shot of Golden Rainbow from a public account and include
the hashtag #thefutureiscolorful for a chance to
be featured on Fashion Show's social channels and on the Las Vegas
Strip (must have a public account to submit photo).
Transforming its outdoor Plaza patio into a museum-like space of
familiar festival artwork, Fashion Show revealed two iconic pieces
to its rotating collection. Shoppers and passersby will be
delighted in the awe-inspiring pieces by world-renowned sculpture
and street artists, while they visit the area's largest shopping,
dining and entertainment destination. Created in partnership with
art consultancy Building 180 and Life is Beautiful,
and sourced specially for The Plaza at Fashion Show, the new
artistic additions include:
- Heartfullness: Designed by Katy Boynton, a 12x15 foot steel replica of
a heart that has been repeatedly broken and pieced back together,
this impactful piece debuted in 2012 at Burning Man and has since
been seen at Life is Beautiful Festival, Bottle Rock Napa and many
more.
- InSpire: Also seen in Burning Man, these huge, geometric
laser-cut 3-D sculptures are among the most beautiful and
recognizable around. Created by HYBYCOZO, the project
acronym stands for the Hyperspace Bypass Construction Zone and is
inspired by the intersection of math, science, technology,
geometry, material and light.
In addition to the duo of art displays, Fashion Show has
introduced CUBE, a fully immersive pop-up photo box
exhibition allowing guests to head indoors. Like a traditional
photo booth, with a modern-day twist, this multi-dimensional photo
experience is available with multiple locations found throughout
Fashion Show. Enjoy the ultimate backdrop with themes such as
Las Vegas, glitz and glamor,
paparazzi runway and head-in-the hole-inspired donuts, to name a
few.
Connect with Fashion Show on social media at
facebook.com/fashionshowmall, instagram.com/fashionshowlv, and
twitter.com/fashionshowlv.
For more information, visit www.thefashionshow.com.
About Fashion Show Las Vegas
At 2 million square feet,
Fashion Show is the largest shopping, dining and entertainment
destination on the Las Vegas Strip and one of the largest shopping
centers in the USA. Anchored by Neiman Marcus, Saks Fifth Avenue, Macy's, Macy's
Men's, Dillard's, DICK'S Sporting Goods, Nordstrom and Forever 21,
Fashion Show houses an eclectic mix of more than 250 retail
boutiques and over two dozen restaurants. Fashion Show is owned and
managed by General Growth Properties, Inc., an S&P 500 company
focused exclusively on owning, managing, leasing, and redeveloping
high-quality retail properties throughout the United States. GGP is headquartered in
Chicago, Illinois, and publicly
traded on the NYSE under the symbol GGP.
Media Contact:
Allied Integrated Marketing
ggp@alliedim.com
(702) 889-2705
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SOURCE Fashion Show Las Vegas