Tradeswell’s operating and intelligence
platform becomes a critical component of Packable’s advanced
headless commerce system
Packable, a leading e-commerce company with a proprietary
tech-enabled offering, sitting at the intersection of brands,
marketplaces and customers, and Tradeswell, the operating system
for real time commerce, today announced a partnership that will
bring together Tradeswell’s advanced data, operations and
intelligence platform and Packable’s proprietary technology
offerings in data, commerce and marketing engines to create an
end-to-end technology solution for Packable’s data driven
e-commerce platform.
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Through this partnership, Tradeswell’s proprietary AI-powered
operating and intelligence platform will play a critical role in
advancing Packable’s vision of a single unified hub of
cross-functional data powering efficiency with automated actions
and insights for client teams. Tradeswell is an experienced player
in this space and has worked with over 250 brands to improve their
ability to measure performance and gain a deeper understanding of
their e-commerce businesses through the removal of black boxes and
consolidation of data across the entire e-commerce value chain,
from retail and marketing to finance and logistics.
“Packable is thrilled to partner with Tradeswell to build on our
strong foundation of e-commerce enablement and create a true
end-to-end solution for brands. This is an exciting time of growth,
as we work hard to expand our SaaS offerings for our customers and
forming strategic partnerships to co-create unique solutions in
order to power brands growth in e-commerce is critical to our
continued success,” said Andrew Vagenas, CEO of Packable. “We’re
also proud to be making an investment in Tradeswell, demonstrating
our confidence in the long-term viability of their technology and
allowing the Tradeswell team to reach new heights. Beyond this
exciting investment, our partnership will allow our brand managers
and brand partners to work closely together and unlock insights to
drive profitable revenue growth and increased brand market share.
By working with Packable and Tradeswell, brands can rely on the
right tools and technology for lightning-fast, machine-smart
decision-making.”
Unlike firms that acquire emerging D2C brands to grow their
business on Amazon, Packable partners with its clients to
accelerate their third-party businesses across all leading
marketplaces, enabling such clients to scale through digital
commerce. While many brands struggle with marketplace management,
global supply chain challenges, warehousing, fulfillment, and
advertising efforts, Packable has systems and technology that can
smartly automate various steps in the marketplace ecosystem to
ensure positive consumer experiences and acceleration in sales for
brands.
“Packable is a powerhouse and sets the industry standard in the
markets it serves and each that it enters,” said Paul Palmieri, CEO
of Tradeswell. “We are excited to partner with a company that
understands how true advantage in e-commerce comes from faster and
nuanced access to enhanced data and insights across e-commerce
channels.”
“Even just a few years ago, the technology that existed for
brands would not be able to keep up with how quickly marketplaces
were evolving,” said Jesse Leikin, SVP Products & Technology at
Tradeswell. “But now, what we’ve developed anticipates what
programmatic digital commerce looks like years into the future.
We’re excited to work with Packable to become the AI engine
powering e-commerce 3.0.”
On September 9, 2021, Packable announced plans to become a
public company in partnership with Highland Transcend Partners I
Corp. (NYSE: HTPA). For more information about this news and
Packable, please visit: packable.com.
To learn more about Tradeswell’s AI-powered operating and
intelligence platform, please visit:
https://www.tradeswell.com/.
About Tradeswell Tradeswell is the operating system for
real time commerce. Built for brands – from startups to Fortune 500
companies – the AI-powered platform makes it easy for brands to
visualize one complete picture of their ecommerce business while
leveraging machine learning to provide essential insights and
seamless cross-channel operations. Tradeswell provides an elegant
solution to many of the ecommerce challenges that brands face
today. Specifically, the platform consolidates, harmonizes and
transforms SKU-level data across key areas of the business -
retail, marketing, operations and finance - and reveals insights in
simple, pre-built dashboards that empower brands to accelerate
their growth across marketplaces and DTC channels.
About Packable Packable is a leading e-commerce company
with a proprietary technology platform that empowers brands
throughout the transaction lifecycle, by providing them with
tech-enabled inventory planning and data analytics, marketing,
marketplace management, logistics and distribution, customer
experience and support. Founded in 2010, Packable has approximately
1000 employees, including a premier team of e-commerce experts,
connecting consumers to their favorite brands on online
marketplaces such as Amazon, Walmart, Google, eBay, Target, Kroger
and Facebook, becoming one of the largest marketplace sellers in
North America. By combining the end-to-end commerce lifecycle in
one platform, Packable acts as a comprehensive service provider and
empowers its brand partners to avoid disparate and inefficient
points of sale. Additionally, since Packable helps facilitate the
vast e-commerce lifecycle, it gains access to rich customer
transaction data, providing it with differentiated data insights
that it uses to optimize its platform and benefit its brand
partners.
To learn more about Packable, which announced on September 9,
2021 that it plans to become a public company through a merger with
Highland Transcend Partners, a special purpose acquisition company
(SPAC), please visit: packable.com. Packable expects to be listed
under the ticker symbol “PKBL.”
Participants in the Solicitation
Packable Holdings, LLC (“Packable”), Highland Transcend Partners
I Corp. (“HTP”), and their respective directors, executive officers
and employees and other persons may be deemed to be participants in
the solicitation of proxies from the holders of shares of HTP
common stock in respect of the proposed transaction (the “Proposed
Transaction”) described herein. Information about HTP’s directors
and executive officers and their ownership of HTP common stock and
other information regarding the interests of such individuals, as
well as information regarding Packable’s directors and executive
officers, will be set forth in the proxy statement/prospectus,
which will be included in HTP’s registration statement on Form S-4.
You may obtain free copies of these documents as described in the
succeeding paragraph.
Additional Information and Where To Find It
In connection with the transaction described herein, HTP has
filed and will file relevant materials with the SEC, including a
registration statement on Form S-4 that will contain a
prospectus/proxy statement of HTP. The proxy statement/prospectus
will be sent to all HTP and Packable stockholders, and the
securities may not be sold or exchanged until the registration
statement becomes effective. INVESTORS AND SECURITY HOLDERS OF HTP
AND PACKABLE ARE URGED TO READ THESE MATERIALS (INCLUDING ANY
AMENDMENTS OR SUPPLEMENTS THERETO) AND ANY OTHER RELEVANT DOCUMENTS
IN CONNECTION WITH THE TRANSACTION THAT HTP WILL FILE WITH THE SEC
WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT
INFORMATION ABOUT HTP, PACKABLE AND THE TRANSACTION. This
communication is not a substitute for the registration statement,
proxy statement/prospectus or any other documents that HTP may file
with the SEC or send to stockholders in connection with the
proposed transaction. The documents filed by HTP with the SEC may
be obtained free of charge at HTP’s website at
https://www.highlandtranscend.com/ or the SEC’s website
(www.sec.gov). Investors and security holders are urged to read the
proxy statement/prospectus and other relevant materials when they
become available before making any voting or investment decision
with respect to the proposed transaction.
This communication shall not constitute an offer to sell or the
solicitation of an offer to sell or the solicitation of an offer to
buy any securities, nor shall there be any sale of securities in
any jurisdiction in which such offer, solicitation or sale would be
unlawful prior to registration or qualification under the
securities laws of any such jurisdiction. No offering of securities
shall be made except by means of a prospectus meeting the
requirements of Section 10 of the Securities Act of 1933, as
amended.
Forward-Looking Statements
The information in this communication includes “forward-looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
Forward-looking statements may be identified by the use of words
such as “estimate,” “plan,” “project,” “forecast,” “intend,”
“will,” “expect,” “anticipate,” “believe,” “seek,” “target” or
other similar expressions that predict or indicate future events or
trends or that are not statements of historical matters. These
forward-looking statements include, but are not limited to,
statements regarding the expected results of the Tradeswell and
Packable partnership, projections of market opportunity and market
share, expectations and timing related to commercial product and
services launches, potential benefits of the Proposed Transaction
and expectations related to the terms and timing of the Proposed
Transaction. These statements are based on various assumptions,
whether or not identified in this communication, and on the current
expectations of Packable’s and HTP’s management and are not
predictions of actual performance. These forward-looking statements
are provided for illustrative purposes only and are not intended to
serve as, and must not be relied on by any investor as, a
guarantee, an assurance, a prediction or a definitive statement of
fact or probability. Actual events and circumstances are difficult
or impossible to predict and will differ from assumptions. Many
actual events and circumstances are beyond the control of Packable
and HTP. These forward-looking statements are subject to a number
of risks and uncertainties, including changes in domestic and
foreign business, market, financial, political and legal
conditions; the inability of the parties to successfully or timely
consummate the proposed business combination, including the risk
that any required regulatory approvals are not obtained, are
delayed or are subject to unanticipated conditions that could
adversely affect the combined company or the expected benefits of
the proposed business combination or that the approval of the
shareholders of Packable or HTP is not obtained; failure to realize
the anticipated benefits of the proposed business combination;
risks relating to the uncertainty of the projected financial
information with respect to Packable; future global, regional or
local economic and market conditions; the development, effects and
enforcement of laws and regulations; Packable’s ability to manage
future growth; the effects of competition on Packable’s future
business; the amount of redemption requests made by HTP’s public
shareholders; the ability of HTP or the combined company to issue
equity or equity-linked securities in connection with the proposed
business combination or in the future; the outcome of any potential
litigation, government and regulatory proceedings, investigations
and inquiries; and those factors discussed in HTP’s final
prospectus that forms a part of HTP’s Registration Statement on
Form S-1 (Reg. No. 333-250125), filed with the SEC pursuant to Rule
424(b)(4) on December 4, 2020, its Annual Report on Form 10-K for
the fiscal year ended December 31, 2020 under the heading “Risk
Factors,” its registration statement on Form S-4 and definitive
proxy statement/prospectus relating to the proposed business
combination as may be declared effective by the SEC under the
heading “Risk Factors,” and other documents of HTP filed, or to be
filed, with the SEC. If any of these risks materialize or our
assumptions prove incorrect, actual results could differ materially
from the results implied by these forward-looking statements. There
may be additional risks that neither HTP nor Packable presently
know or that HTP nor Packable currently believe are immaterial that
could also cause actual results to differ from those contained in
the forward-looking statements. In addition, forward-looking
statements reflect HTP’s or Packable’s expectations, plans or
forecasts of future events and views as of the date of this
communication. HTP and Packable anticipate that subsequent events
and developments will cause HTP’s or Packable’s assessments to
change. However, while HTP and Packable may elect to update these
forward-looking statements at some point in the future, HTP and
Packable specifically disclaim any obligation to do so. These
forward-looking statements should not be relied upon as
representing HTP’s or Packable’s assessments as of any date
subsequent to the date of this communication. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211215005183/en/
Media: Eric Gonzalez VSC on behalf of Tradeswell
tradeswell@vsc.co
Emily Claffey/Suzanne Byowitz Sard Verbinnen & Co. on behalf
of Packable Packable-SVC@sardverb.com
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