NEW YORK, Feb. 11, 2022 /PRNewswire/
-- automotiveMastermind (aM), part of IHS
Markit (NYSE: INFO) and a provider of predictive analytics and
marketing automation solutions for dealerships, has announced
several new enhancements to its flagship automated sales and
marketing platform, Mastermind. The updates are designed to help
dealership partners attract customers, maintain profits and sell
more vehicles, as well as offer a more streamlined platform.
The enhancements include:
Navigation and Market Conquest
aM dealer partners have an improved user experience thanks to a
more modern and intuitive navigation design. Designed to offer
seamless navigation through the platform and to support future
updates, this release comes after a successful pilot that included
more than 50 of aM's dealer partners over the past two months.
aM's new Market Conquest updates put dealers back in the
driver's seat by empowering them to take control of their conquest
leads. The dashboard includes new filters that enable dealers to
segment their audience to find the leads they're looking for based
on customer engagement, brands customers already own, customers
likely to purchase or sell a car and more. These changes allow
dealers to see who in their audience is most likely to return to
the market and at what stage of the sales cycle they are in based
on engagement. With the Market Conquest enhancement, dealers can
talk to a more relevant conquest audience than ever before using a
multi-channel approach with email and direct mail over a 6-month
campaign.
Behavior Prediction Score®
Another update is an enhanced Behavior Prediction
Score® (BPS) – enabling advanced predictability and
highlighting aM's commitment to continuously evolving this
distinctive component of the Mastermind platform.
Mastermind's proprietary algorithm provides a unique and
compelling BPS that ranks buyers on a scale of 0 to 100 –
empowering dealers to close more deals by predicting future buyers
with confidence and consistently marketing to them.
The BPS enhancement builds on providing dealers with even deeper
insights to know when a customer is ready to buy: Through
Mastermind's in-market modeling, dealers can accurately determine
when individuals are ready to purchase a car, even if they already
have one or just recently purchased.
Upcoming Enhancements
Looking ahead, aM has additional enhancements planned for the
coming months, including a Conquest Facebook component.
Dealers will be able to have their Conquest audiences populated
directly onto their Meta Ads manager to create custom ads targeting
those buyers on Facebook and Instagram.
"Our goal through these new product enhancements and future ones
is to make the complex simple and to remove the guesswork and
legwork from our dealer partners," said automotiveMastermind VP of
Product Aaron Baldwin. "Mastermind's enhanced workflow and user
experience, combined with our company's continuous investment in
providing the most accurate and expansive data available, will
continue helping our dealer partners do what they do best – sell
more cars."
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of IHS
Markit (NYSE: INFO), empowers dealers to close more deals by
predicting future buyers and consistently marketing to them. Its
proprietary automated sales and marketing platform, Mastermind,
helps dealerships generate success in loyalty, service and conquest
portfolios through a combination of turnkey predictive analytics,
proactive marketing and dedicated consultative
services.
automotiveMastermind is headquartered in New York City. For more information,
visit automotiveMastermind.com.
Based in London, IHS Markit is
a world leader in critical information, analytics and
solutions.
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SOURCE automotiveMastermind