IPG Health Unlocks Next-Gen Data, AI & Tech-Enabled Platforms for Healthcare
06 Mai 2024 - 3:15PM
In the sea of content today, customers – HCPs and consumers alike –
are overwhelmed with information. This content might be reaching
them, but not effectively resonating and activating them to change
behaviors. Cutting through this noise requires creative
effectiveness that can only happen by harnessing the right data,
technology and AI to drive next level audience understanding and as
such, next level engagement.
“The imperative for health and pharma marketers remains clear –
harness this transformative potential to reshape HCP and consumer
engagement, drive behavioral change, while accelerating brand
value, *with* speed and scale,” said Dana Maiman, CEO of IPG
Health. “Interconnectivity and interoperability have been
fundamental to the success of IPG Health and enable us to keep pace
with tech evolution. It’s how we’ve successfully combined
creativity with deep science, data, technology and intelligence –
both human and artificial – to keep our clients and their brands at
the forefront of innovation.”
Since its inception nearly three years ago, IPG Health has
invested in integrating systems, processes and people across its
global network. This was accelerated by key leadership appointments
focused on integrating the use of data and tech-enabled platforms
across every aspect of its business. Notably, Jessica Specker
joined from Accenture Song as Executive Director of Global Content
Solutions, and Jack Vance joined from WebMD as Managing Director,
Data and Activation for IPG Health and SOLVE(D). Through these
focused investments, IPG Health engineered a sophisticated suite of
tech-enabled platforms to help marketers harness and unleash
effective creative with speed and scale:
Harnessing the industry’s most advanced data stack for
healthcare
Tailored specifically for the unique needs of pharma and life
sciences, IPG Health’s data stack encompasses the largest breadth
and depth of data inputs, including Acxiom. Thanks to the network’s
connected and compatible structure, its rich data stack is
accessible to all IPG Health agencies globally and can be
seamlessly combined with clients’ first party data to boost deeper
audience understanding and brand impact. Integrating this
best-in-class data stack with AI resulted in the creation of EPIC –
IPG Health’s revolutionary data and insights platform that is
purpose-built for healthcare.
Unleashing effectiveness at speed and scale with
EPIC
EPIC is a proprietary, tech-enabled data platform that
transforms healthcare and audience data into actionable insights
that fuel the network’s renowned creative output. The platform
fuses AI with insights from IPG Health’s behavioral science
expertise and is complemented by ADELe, IPG Health’s genAI
conversational interface, which democratizes data access to all
stakeholders involved in the brand-building process. This
integration enables the network to create interactive robust
LivingPersonas, 1:1 activation LivingJourneys and Predictive
Connect recommendations. EPIC’s continuous, data-driven performance
feedback loop enables real-time accountability, continual learning
and optimizations to deliver content that is truly never
finished.
EPIC informs Living Content, which is the network’s
self-sustaining omnichannel content ecosystem engineered to meet
the ever-growing need for content delivered in larger volumes, and
across more and more channels globally. “This provides scalable and
adaptable modular content, optimizing the efficiency of the
omnichannel experience,” said Jessica Specker, Executive Director
of Global Content Solutions at IPG Health.
“With these revolutionary platforms, IPG Health is uniquely
positioned to deliver data and insights that drive exquisite
creative content at speed and at scale, the kind of content that
changes our customers’ behaviors and leaves them wanting more,”
said Julie Pilon, Chief Strategy Officer at IPG Health. “And we do
it with the legal governance and compliance that our health and
pharma marketers demand.”
About IPG Health
IPG Health is a global collective of the world’s most celebrated
and awarded healthcare marketing agencies. We are 6,500+ people
across six continents driven by a healthy obsession with creating
novel marketing solutions, and harnessing creativity, technology,
science, and data to inspire behaviors that fuel better health.
With 45+ agencies, including 18+ specialized units, our integrated
approach to the full range of communications capabilities ensures
we can help clients improve outcomes and quality of life
for healthcare audiences around the world. Our clients include the
top 20 global pharmaceutical companies as well as countless
startups, biotech companies, biopharma companies and a variety of
life science companies. IPG Health companies have earned coveted
accolades in 2024 including Ad Age A-List “Healthcare Network of
the Year” and “Network of the Year” at the Manny Awards. In 2023
IPG Health won “Healthcare Network of the Year” at Cannes Lions, Ad
Age A-List, Clio Health Awards, the Manny Awards and the New York
Festivals Health Awards, as well as “Network of the Year” at the
London International Awards and MM+M Awards. We are part of the
Interpublic Group of Companies (NYSE:IPG). Visit ipghealth.com to
learn more.
Contact:Chido
Tsemunhu718-500-0944Chido.Tsemunhu@ipghealth.com
Interpublic Group of Com... (NYSE:IPG)
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