4sight Licensing Solutions Named Licensing Agent for Extensive Contemporary Art Collection Inspired by the Works of Iconic Ja...

4sight licensing solutions, a subsidiary of 4Kids Entertainment (NYSE: KDE), has been named worldwide (outside of Asia) Merchandising & Licensing Agent and Brand Manager for a fresh new collection of imagery inspired by the artwork of one of the world’s most prolific and distinctive artists, Katsushika Hokusai, whose portfolio of works created in the 18th and 19th centuries has been celebrated and beloved by generations.

4sight was granted these rights by Effort Co. Ltd., a leading marketing agency with an established reputation in Japan for identifying distinctive brands and developing them through trend-setting products that appeal to targeted contemporary consumer audiences.

The new art series is a transformative reimagining of Hokusai’s extensive original works, including stunning silk paintings, classic woodblock prints, picture books, manga, travel illustrations, paintings, and sketches.

Effort Co.’s modern reinterpretation of this beloved classic artwork has been met with tremendous success in Japan and will be the focus of this extensive and inspired licensing program scheduled to debut in select retailers in North America in 2011.

It is anticipated that an exclusive fashion apparel and accessories collection will be followed by an extensive Home Décor line to include Textiles, Home Accessories and Room Décor. Additional categories will include publishing, stationery and collectibles. Following its North American introduction, the Hokusai-inspired program is expected to roll out across Europe using the same strategy and targeting the same categories. The new Hokusai collection and brand will be introduced at the International Licensing Expo in Las Vegas in June, where branded apparel and accessories from Japan will be showcased in the 4sight Licensing Booth.

Effort Co.’s modern designs inspired by the original Hokusai works are sure to appeal to the fashion-conscious consumer. The collections will be updated regularly with seasonal style guides and fresh color palettes to ensure the line is reflective of current trends and seasonality.

“We are honored to be representing the new Hokusai collection and brand, inspired by the original and classic works of one the best known artists of Japan,” said Rosalind Nowicki, Executive Vice President, Licensing & Marketing, 4Kids Entertainment. “This extensive collection of re-imagined artwork made for today’s trendsetting consumer is contemporary and relevant, while paying homage to the great historic originals.”

About 4Kids Entertainment, Inc.

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Web sites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells national advertising time in “TheCW4Kids” five-hour Saturday morning block on The CW Television Network.

Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

4 Kids Entertainment (NYSE:KDE)
Graphique Historique de l'Action
De Oct 2024 à Nov 2024