Celebrate National Gratitude Month With New #ThankANeighbor Feature from Nextdoor
03 Novembre 2023 - 11:30AM
Business Wire
Nextdoor expands its suite of tools that help
neighbors connect, understand and appreciate one another
Nextdoor (NYSE: KIND) today announced the latest addition to
their suite of on-platform tools that encourage positive connection
with those nearby: #ThankANeighbor. Against the backdrop of
November’s National Gratitude Month, #ThankANeighbor gives
neighbors on Nextdoor an in-the-moment way to shine a light on
those in the community that make a remarkable difference.
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#ThankANeighbor, a new feature from
Nextdoor (Graphic: Business Wire)
#ThankANeighbor provides a thoughtful prompt to celebrate the
displays of kindness experienced every day. Continuing Nextdoor’s
focus on enabling neighborly interactions, this new offering joins
features like the Constructive Conversations Reminder and Kindness
Reminder that provide neighbors with tools to connect, support and
empathize with one another. After selecting the #ThankANeighbor
option from the post composer, neighbors can add the name of the
person or group they would like to acknowledge, and share a message
of what inspired their feeling of appreciation and gratitude.
Compared to the prior month’s baseline, posts on Nextdoor that
expressed thanks increased by 60% during Thanksgiving week 2022;
#ThankANeighbor extends this focus on appreciation year round. From
shoveling snow from someone’s sidewalks to simply waving hello,
neighbors on Nextdoor find reasons every day to appreciate a
special person in their community:
- Leo Parker (Glen Park neighborhood, San Francisco), a beloved
UPS driver in his community, alerted his Nextdoor neighborhood that
he would be out of town for a special birthday. Learning of his
upcoming milestone, a neighbor honored him with a meticulously made
custom 60th birthday cake. As Leo commented, “It’s official. I want
to thank Candice Lopes for this beautiful cake.”
- Lee and Sybil Carter (Martin Park neighborhood, Detroit) were
inspired to thank their 6-year old daughter, who brought the spirit
of thanks to their whole neighborhood. The youngster hosted a
‘gratitude table’ at a local farmer’s market, encouraging neighbors
to write down what they were thankful for, while bringing a smile
to all she connected with. As the proud parents posted on Nextdoor,
“Thank you, my lovely daughter, for reminding us of the power of
gratitude and making this world a better place, one grateful heart
at a time.”
- Elaine Gonzalez (Hillcrest neighborhood, Bakersfield) gave
thanks on Nextdoor to the passerby who stopped to help her
grandfather, who was struggling to bring in his garbage can. As she
shared in her post, “Our family would like to thank this gentleman
and his adorable lil boy for helping out our grandpa!” Her message
of thanks received nearly 5,000 reactions from her community.
Since the rollout began, neighbors across the country have been
using the #ThankANeighbor feature to recognize others for acts
ranging from heartwarming to lifesaving. To date, the top 10 US
cities with the most #ThankANeighbor posts are Houston, Austin, San
Antonio, Phoenix, Tucson, San Jose, Portland, Fort Worth, Charlotte
and Tampa, revealing the communities that are getting a jumpstart
on the season of giving thanks.
“Throughout our day-to-day lives, we feel the impact of small
gestures of kindness deeply – but we often forget that giving
thanks is in itself an act of kindness,” said Heidi Andersen, Chief
Revenue and Marketing Officer at Nextdoor. “#ThankANeighbor gives
us all a mechanism to bring these important, impactful messages of
gratitude to our communities and acknowledge the thoughtful
neighbors around us. As the ancient proverb says, ‘kindness begets
kindness’ and with #ThankANeighbor, we can all create a flywheel of
appreciation.”
Throughout National Gratitude Month, neighbors are encouraged to
take advantage of the season with a #ThankANeighbor post. From
Veteran’s Day on November 11th, to World Kindness Day on November
13th, to Thanksgiving Day on November 23rd, these observances make
thankfulness a priority in November to kickstart a holiday season
and new year of neighborly connection and kindness.
Neighbors can access #ThankANeighbor on the Nextdoor app, or by
visiting www.nextdoor.com/thanks.
About Nextdoor
Nextdoor (NYSE: KIND) is the neighborhood network. Neighbors,
businesses of all sizes, and public agencies in more than 310,000
neighborhoods across 11 countries turn to Nextdoor to connect to
the neighborhoods that matter to them so that they can thrive. As a
purpose-driven company, Nextdoor leverages innovative technology to
cultivate a kinder world where everyone has a neighborhood they can
rely on — both online and in the real world. Download the app or
join the neighborhood at nexdoor.com. For more information and
assets, visit nextdoor.com/newsroom.
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