TEMPE, Ariz., Oct. 1, 2013 /PRNewswire/ -- US Airways
(NYSE: LCC) Flight Attendant Bryan Rohwer is doing it for his wife
Brenda, who began her fight last June. Airport Customer Service
Agent Katherine Clavecilla is
honoring her mom, who has been in remission since 2009. Fleet
Service Agent Kari De Jong is
supporting friends, family and colleagues.
(Photo:
http://photos.prnewswire.com/prnh/20131001/LA89435)
(Logo:
http://photos.prnewswire.com/prnh/20120103/LA28814LOGO)
The three, along with thousands of their 32,000 colleagues, will
be sporting pink uniform items in October as part of US Airways'
second annual "BE PINK" campaign: A partnership with American
Cancer Society's Making Strides Against Breast Cancer (MSABC)
program. The campaign, which raised $200,000 in 2012 for MSABC, runs throughout
October, which is National Breast Cancer Awareness Month. Like last
year, employees will show their support of breast cancer programs
through the purchase of special uniform pieces and the sponsorship
of MSABC walks in the airline's hub cities of Charlotte, N.C., Philadelphia, Phoenix and Washington, D.C.
This partnership with MSABC will help raise money to fight
breast cancer with research, information and services, and access
to mammograms for women who need them. To date, 450 employees have
created 42 teams to participate in MSABC walks and US Airways has
raised $110,000 through the walks and
BE PINK uniform and merchandise sales.
"Last year I was so inspired by my colleagues throughout the
airline who joined together in support of those who have been
affected by breast cancer," said Elise
Eberwein, Executive Vice President, People, Communications
and Public Affairs. "Many of us have been touched by someone who
fights this disease in its various forms. In honor of those who
continue to battle cancer and those who have joined the fight, we
stand beside you."
Customers flying US Airways this October will notice airport
customer service employees, pilots and flight attendants with pink
scarves, ties, blouses and tailored shirts. Fleet service and
maintenance employees will sport pink hats and t-shirts.
On the ground, customers should keep their eyes peeled for a
freshly painted pink aircraft tractor tug in Charlotte, Philadelphia and Phoenix. While in flight, they will see the
airline's commitment to the cause in a feature story and letter
from Chairman and CEO Doug Parker in
US Airways Magazine and on beverage napkins. They'll also
the have the option to enjoy complimentary pink lemonade, courtesy
of Coca-Cola, or make a donation to the BE PINK campaign by
ordering a Stirrings Cosmopolitan. Donations from credit or debit
cards will also be accepted on board.
BE PINK branded items and clothing are available for purchase by
the flying public at the US Airways Company Store
(usairwaysstore.com). A portion of each BE PINK purchase will be
donated to MSABC.
The US Airways-sponsored MSABC walks will take place
Oct. 6 in Washington, D.C., Oct.19 in Charlotte and Philadelphia, and Oct.
26 in Phoenix. To learn
more or sign up for a walk around the country, visit
makingstrides.acsevents.org.
For more information on BE PINK, visit usairways.com/BEPINK.
About US Airways
US Airways, along with US Airways Shuttle and US Airways
Express, operates more than 3,100 flights per day and serves 198
communities in the U.S., Canada,
Mexico, Europe, the Middle
East, the Caribbean,
Central and South America. The
airline employs more than 32,000 aviation professionals worldwide,
operates the world's largest fleet of Airbus aircraft and is a
member of the Star Alliance network, which offers its customers
more than 21,900 daily flights to 1,328 airports in 195 countries.
Together with its US Airways Express partners, the airline serves
approximately 80 million passengers each year and operates hubs in
Charlotte, N.C., Philadelphia, Phoenix and Washington, D.C. Aviation Week and Overhaul
& Maintenance magazine presented US Airways with the 2012
Aviation Maintenance, Repair and Overhaul (MRO) of the Year Award
for demonstrating outstanding achievement and innovation in the
area of technical operations. Military Times Edge magazine named US
Airways as a Best for Vets employer for the past three years. US
Airways was, for the third year in a row, the only airline included
as one of the 50 best companies to work for in the U.S. by LATINA
Style magazine's 50 Report. The airline also earned a 100 percent
rating on the Human Rights Campaign Corporate Equality index for
six consecutive years. The Corporate Equality index is a leading
indicator of companies' attitudes and policies toward lesbian, gay,
bisexual and transgender employees and customers. For more company
information visit usairways.com, follow on Twitter @USAirways or at
Facebook.com/USAirways. (LCCG)
-Fly with US-
SOURCE US Airways