This prospectus supplement no. 4 amends and supplements
the prospectus dated September 23, 2021 (as supplemented or amended from time to time, the “Prospectus”), which forms a part
of our Registration Statement on Form S-1 (No. 333-252567) relating to the resale of up to 27,953,349 shares of our Class A common stock,
$0.0001 par value per share (“Common Stock”) by the selling stockholders identified therein pursuant to the Registration Rights
Agreements (as defined in the Prospectus). This prospectus supplement should be read in conjunction with the Prospectus and is qualified
by reference to the Prospectus except to the extent that the information in this prospectus supplement supersedes the information contained
in the Prospectus.
This prospectus supplement is being filed to update
and supplement the information in the Prospectus with the information contained in our Quarterly Report on Form 10-Q filed with the SEC
on November 9, 2022, all of which are attached to this prospectus supplement.
Our Common Stock is traded on the NYSE American under
the symbol “ID.” On January 26, 2023, the last reported sale price of our Common Stock was $0.81 per share.
Indicate by check mark whether the registrant:
(1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant
has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405
of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes
☒ No ☐
Indicate by check mark whether the registrant
is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company.
See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,”
and “emerging growth company” in Rule 12b-2 of the Exchange Act.
If an emerging growth company, indicate by check
mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant
is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐
No ☒
Indicate the number of shares outstanding of each
of the issuer’s classes of common stock, as of the latest practicable date: 34,114,449 shares of Class A common stock, $0.001 par
value per share, outstanding on November 7, 2022.
Note 1 – Organization and Description of Business
Description of Business
PARTS iD, Inc., a Delaware corporation (the “Company,”
“PARTS iD,” “we” or “us”), is a technology-driven, digital commerce company on a mission to transform
the U.S. automotive aftermarket and the adjacent complex parts markets. We serve our customers by providing a differentiated customer
experience with advanced product search capabilities, proprietary product options, exclusive shop by service type functionality, visually
inspired browsing, easy product discovery, rich custom content, an exhaustive product catalog and competitive prices.
References herein to the “Business Combination”
refer to the business combination that closed on November 20, 2020, resulting in the Company’s current corporate composition.
Note 2 – Summary of Significant Accounting
Policies
Basis of Presentation and Principles of
Consolidation
The consolidated financial statements are presented
in U.S. dollars and have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”).
Any reference in these notes to applicable guidance is meant to refer to the authoritative GAAP as found in the Accounting Standards Codification
(“ASC”) and as amended by Accounting Standards Updates (“ASU”) of the Financial Accounting Standards Board (“FASB”).
In the opinion of management, the accompanying
unaudited condensed consolidated financial statements include all adjustments, consisting of only normal recurring adjustments, necessary
for a fair statement of the financial position, results of operations and cash flows for the interim periods presented. The
December 31, 2021, condensed consolidated balance sheet data was derived from audited financial statements, but does not include all disclosures
required by GAAP. Results for interim periods should not be considered indicative of results for any other interim period or
for the full year.
The consolidated financial statements include
the accounts of PARTS iD, Inc. and its wholly-owned subsidiary PARTS iD, LLC. All intercompany accounts and transactions have been eliminated
in consolidation.
Use of Estimates
The preparation of financial statements in conformity
with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure
of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the
reporting period. Critical accounting estimates are estimates for which (a) the nature of the estimate is material due to the level of
subjectivity and judgment necessary to account for highly uncertain matters or the susceptibility of such matters to change and (b) the
impact of the estimate on financial condition or operating performance is material. The Company’s critical accounting estimates
and assumptions affecting the financial statements include revenue recognition, return allowances, allowance for doubtful accounts, depreciation,
inventory valuation, valuation of deferred income tax assets and the capitalization and recoverability of software development costs.
Certain Significant Risks and Uncertainties
We have operated with a negative working capital
model since our inception. The Company has a working capital deficiency of approximately $36.7 million. We continue to face macro-economic
headwinds and the resulting declining revenue and profitability, which substantially decreased the negative working capital, and resulted
in the use of approximately $14.4 million in cash from operating activities, of which $13.6 million was attributable to changes in working
capital during the nine months ending September 30, 2022. With this, substantial doubt exists about the Company’s ability to continue
as a going concern within one year from the date of the issuance of these financial statements.
To address liquidity concerns, the Company continues
to restructure and optimize its operations including moderating capital investments, improving gross margin, reducing expenses, and renegotiating
vendor payment terms. The Company also believes that the newly negotiated shipping contract will lead to a substantial reduction in our
shipping costs which will begin to be realized by early November 2022, which will enable the Company to increase revenue and improve profitability.
In addition, the Company obtained $5 million of net funding to address its liquidity needs. For more information, please see “Note
9 – Subsequent Events.”
The Company believes that the operational adjustments
that have been implemented, and the funds raised will improve the financial position and allow the Company to continue operations for
the next 12 months.
In February 2022, the Russian Federation launched
a full-scale invasion against Ukraine, and sustained conflict and disruption in the region is ongoing. Most of the Company’s engineering
and product data development team as well as back office and part of its customer service center are located in Ukraine. While the conflict
has not caused significant disruptions to our operations to date, it could have a material adverse effect upon the Company in future periods.
Significant Accounting Policies
There have been no significant changes from the
significant accounting policies disclosed in Note 2 of the “Notes to Consolidated Financial Statements” included in our Annual
Report on Form 10-K for the year ended December 31, 2021 (our “2021 Form 10-K”) and in Note 2 to Condensed Consolidated financial
statements included in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2022.
Note 3 – Property and equipment
Property and equipment consisted of the following
as of:
| |
September 30,
2022 | | |
December 31,
2021 | |
Website and software development | |
$ | 49,226,367 | | |
$ | 43,265,793 | |
Furniture and fixtures | |
| 851,926 | | |
| 851,926 | |
Computers and electronics | |
| 1,014,132 | | |
| 994,925 | |
Vehicles | |
| 325,504 | | |
| 430,162 | |
Leasehold improvements | |
| 273,365 | | |
| 237,190 | |
Video and equipment | |
| 176,903 | | |
| 176,903 | |
Total - Gross | |
| 51,868,197 | | |
| 45,956,899 | |
Less: accumulated depreciation | |
| (38,379,181 | ) | |
| (32,256,023 | ) |
Total - Net | |
$ | 13,489,016 | | |
$ | 13,700,876 | |
Depreciation of property and equipment for the
three months ended September 30, 2022 and 2021 amounted to $2,113,695 and $1,887,641, respectively, and for nine months ended September
30, 2022 and 2021 amounted to $6,210,590 and $5,480,995, respectively.
Note 4 – Leases
Operating Leases
The Company has lease arrangements for office
spaces and an equipment lease. These leases expire at various dates through 2025.
| |
As of and for the
three and nine months ended September 30,
2022 | |
| |
| |
Operating Lease Expense - 3 months ended September 30, 2022 | |
$ | 239,879 | |
Operating Lease Expense - 9 months ended September 30, 2022 | |
$ | 732,363 | |
| |
| | |
Additional Lease information: | |
| | |
Weighted average remaining lease term-operating leases (in years) | |
| 2.1 | |
Weighted average discount rate-operating leases | |
| 7 | % |
| |
| | |
Future minimum lease payments under non-cancellable leases as of September 30, 2022 were as follows: | |
| | |
| |
$ | | |
2022 | |
| 187,274 | |
2023 | |
| 753,871 | |
2024 | |
| 276,358 | |
2025 | |
| 177,939 | |
2026 | |
| - | |
Thereafter | |
| - | |
Total future minimum lease payments | |
$ | 1,395,442 | |
Less portion representing interest | |
| (141,718 | ) |
Present value of lease obligations | |
| 1,253,724 | |
Less current portion of lease obligations | |
| (697,333 | ) |
Long term portion of lease obligations | |
$ | 556,391 | |
Note 5 – Shareholders’ Deficit
Preferred Stock
As of September 30, 2022, the Company had authorized
for issuance a total of 1,000,000 shares of preferred stock, par value of $0.0001 per share (“Preferred Stock”). As of September
30, 2022 and 2021, no shares of Preferred Stock were issued or were outstanding. The Certificate of Incorporation of the Company authorizes
the Board to fix the voting rights, if any, designations, powers, preferences and relative, participating, optional, special, and other
rights at the time of issue of any Preferred Stock.
Common Stock
As of September 30, 2022 and 2021, the Company
had 34,114,449 and 33,173,456, respectively, shares of Class A common stock outstanding. As of September 30, 2022 and 2021, the Company
had reserved 6,757,185 and 7,998,178, respectively, shares of Class A common stock for issuance as follows:
| |
Nature of Reserve | |
As of September 30, 2022 | | |
As of September 30, 2021 | |
a. | |
Indemnification reserve: Upon the expiration of the indemnification period of two years as described in the Business Combination agreement, subject to the payments of indemnity claims, if any, the Company will issue up to 750,000 shares to former Onyx shareholders | |
| 750,000 | | |
| 750,000 | |
b. | |
Adjustment reserve: Upon finalizing the merger consideration, in 2021, the Company issued 299,999 shares to former Onyx shareholders | |
| - | | |
| 300,000 | |
c. | |
EIP reserve: Shares reserved for future issuance under the stockholder approved Parts iD, Inc. 2020 Equity Incentive Plan | |
| 3,963,603 | | |
| 4,904,596 | |
d. | |
ESPP reserve: Shares reserved for future issuance under the stockholder approved Parts iD, Inc. 2020 Employee Stock Purchase Plan | |
| 2,043,582 | | |
| 2,043,582 | |
| |
Total shares reserved for future issuance | |
| 6,757,185 | | |
| 7,998,178 | |
Further, pursuant to the Business Combination
agreement, the sponsor has a right to 1,502,129 shares of Class A common stock should its price exceed $15.00 per share for any thirty-day
trading period during the 730 calendar days after the effective date of the Business Combination.
Note 6 – Commitments and Contingencies
As of September 30, 2022, there were no material
changes to the Company’s legal matters and other contingencies disclosed in the Note 5 of the “Notes to Consolidated Financial
Statements” included in our 2021 Form 10-K except as described in this Note 6.
On or about September 28, 2022, the Company entered
into a Consent Agreement and Final Order with the United States Environmental Protection Agency (the “EPA”) requiring the
Company to pay a civil penalty of $491,474 payable in installments of 10% within 30 days, 10% within 90 days and then 10% monthly from
January through August of 2023. The EPA had alleged that the Company sold software and hardware used to disable the elements
of design installed by motor vehicle manufacturers to meet emission standards. The alleged violations of Section 203(a)(3)(B)
of the Clean Air Act occurred during 2017 and 2018. The Company had removed all such productions from its website by the end
of 2018.
Note 7 – Stock-Based Compensation
During the three and nine months ended September
30, 2022, selling, general and administrative expenses included $915,007 and $1,601,848 of stock-based compensation expense, respectively.
During the three and nine months ended September
30, 2022, the Company capitalized $435,238 and $1,291,572 of stock-based compensation expense, associated with awards issued to consultants
who are directly associated with and who devote time to our internal-use software.
Equity Incentive Plan
In October 2020, in connection with the Business
Combination, the Company’s stockholders approved the Parts iD, Inc. 2020 Equity Incentive Plan (the “2020 EIP”). The
2020 EIP became effective immediately upon the closing of the Business Combination. As of September 30, 2022 and 2021, 3,963,603 and 4,904,596
shares of Class A common stock, respectively, are reserved for issuance under the 2020 EIP in the aggregate.
The 2020 EIP provides for the grant of stock options,
restricted stock, restricted stock units (“RSUs”), performance shares, performance units (“PSUs”), stock appreciation
rights, other stock-based awards and cash awards (collectively “awards”). The awards may be granted to employees, directors
and consultants of the Company.
Restricted Stock Units
The following table summarizes the activity related
to RSUs during the nine months ended September 30, 2022:
| |
Restricted Stock Units | | |
Weighted Average Grant Date Fair Value | |
Unvested balance at January 1, 2022 | |
| 1,551,033 | | |
$ | 6.52 | |
Granted | |
| 414,582 | | |
$ | 1.13 | |
Vested | |
| (148,645 | ) | |
$ | 4.91 | |
Forfeited | |
| (52,001 | ) | |
$ | 7.62 | |
Unvested balance at September 30, 2022 | |
| 1,764,969 | | |
$ | 5.35 | |
As of September 30, 2022, approximately $5.5 million,
of unamortized stock-based compensation expense was associated with outstanding RSUs, which is expected to be recognized over a remaining
weighted average period of 1.08 years.
Performance Based Restricted Stock Units
The following table summarizes the activity related
to PSUs during the nine months ended September 30, 2022:
PSU Type | |
Balance at January 1, 2022 | | |
Granted | | |
Forfeited | | |
Balance at September 30, 2022 | |
Net revenue based | |
| 495,200 | | |
| 29,600 | | |
| (103,200 | ) | |
| 421,600 | |
Weighted average grant date fair value | |
$ | 8.00 | | |
$ | 2.20 | | |
$ | 7.92 | | |
$ | 7.61 | |
Cash flow based | |
| 123,800 | | |
| 7,400 | | |
| (25,800 | ) | |
| 105,400 | |
Weighted average grant date fair value | |
$ | 1.55 | | |
$ | 1.55 | | |
$ | 1.55 | | |
$ | 1.55 | |
Total | |
| 619,000 | | |
| 37,000 | | |
| (129,000 | ) | |
| 527,000 | |
As of September 30, 2022, the performance criteria
included in the PSUs plan are unlikely to be achieved and accordingly the company has no accrual of stock-based compensation expenses
associated with the outstanding PSUs. The weighted average period of 1.32 years is still remaining before the outstanding PSUs expire.
Employee Stock Purchase Plan
In October 2020, in connection with the Business
Combination, the Company’s stockholders approved the Parts iD, Inc. 2020 Employee Stock Purchase Plan (the “2020 ESPP”).
There are 2,043,582 shares of Class A common stock available for issuance under the 2020 ESPP. The 2020 ESPP became effective immediately
upon the closing of the Business Combination, but it has not yet been implemented. As of September 30, 2022, no shares had been issued
under the 2020 ESPP.
Note 8 – Income Taxes
For the three months ended September 30, 2022 and
2021, the effective income tax rate of (107.00)% and 21.39%, respectively, and for the nine months ended September 30, 2022 and 2021,
the effective income tax rates were (26.39)% and 20.87%, respectively.
The effective income tax rates differ from the
federal statutory rate of 21% primarily due to the effect of state income taxes, share-based compensation, deferred tax valuation allowance
and expenses not deductible for income tax purposes.
The Company accounts for income taxes in accordance
with ASC 740- Income Taxes (“ASC 740”). Under the provisions of ASC 740, management is required to evaluate whether a valuation
allowance should be established against its deferred tax assets based on the consideration of all available evidence using a “more
likely than not” standard. As of September 30, 2022, when revaluating all available evidence, including (1) recent history of operating
losses, (2) inability to objectively estimate future income and (3) macro-economic risk associated with the business, management considered
it appropriate to record a 100% valuation allowance of $3,885,284 against the Company’s deferred tax asset.
The Company does not currently anticipate any
significant increase or decrease of the total amount of unrecognized tax benefits within the next twelve months.
On March 27, 2020, the Coronavirus Aid, Relief,
and Economic Security Act (“CARES Act”) was enacted in the United Sates. The CARES Act contains several tax provisions, including
modifications to the net operating loss (“NOL”) and business interest limitations as well as a technical correction to the
recovery period for qualified improvement property. The Company has evaluated these provisions in the CARES Act and does not expect a
material impact to its tax provision, except for the 80% of taxable income limitation in the future on the utilization of the Company’s
NOLs.
None of the Company’s U.S. federal or state
income tax returns are currently under examination by the Internal Revenue Service (the “IRS”) or state authorities. However,
fiscal years 2017 and later remain subject to examination by the IRS and respective states.
Note 9 – Subsequent Events
As previously disclosed on the Company’s
Current on Form 8-K filed with the SEC on October 26, 2022, on October 21, 2022 (the “Closing Date”), the Company entered
into a Loan and Security Agreement (the “Loan Agreement”) with JGB Collateral, LLC, a Delaware limited liability company,
in its capacity as collateral agent and the several financial institutions or entities that from time to time become parties to the Loan
Agreement as lenders (collectively, the “Lender”).
The Loan Agreement provided for term loans in
an aggregate principal amount of up to $11.0 million under two tranches. The tranches consist of (i) a first tranche consisting of term
loans in the aggregate principal amount of $5.5 million, of which the entire amount was funded to the Company on the Closing Date (the
“Initial Term Loan Advance”); and (ii) a second tranche consisting of term loans in the aggregate principal amount of an
additional $5.5 million, which may funded to the Company by the Lender in its sole and absolute discretion (subject to the terms and
conditions of the Loan Agreement) until the date that is six months after the Closing Date (the “Second Term Loan Advance”
and together with the Initial Term Loan Advance, the “Term Loan Advances”). Each of the Term Loan Advances will be issued
with an original issue discount of $500,000.
In connection with the entry into the Loan Agreement,
with respect to the Initial Term Loan Advance, the Company issued to the Lender a warrant (the “Warrant”) to purchase 1,000,000
shares (the “Warrant Shares”) of the Company’s Class A common stock, par value $0.0001 per share (the “Common
Stock”). The Warrant will be exercisable for a period of five years from the date of issuance at a per-share exercise price equal
to $2.00, subject to certain adjustments as specified in the Warrant. If the Company seeks and obtains the Second Loan Term Advance in
accordance with the terms of the Loan Agreement, the Company will issue another Warrant to the Lender to purchase 1,000,000 shares of
the Company’s Common Stock at a per-share exercise price equal to $2.00 and otherwise on the same terms and conditions as the Warrant
issued with respect to the Initial Term Loan Advance. The Warrant also provides for customary shelf and piggyback registration rights
with respect to the Warrant Shares.
Item
2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The
following management’s discussion and analysis of financial condition and results of operations should be read together with our
unaudited condensed consolidated financial statements, together with the related notes thereto, included in Part I, Item 1 of this Quarterly
Report on Form 10-Q, as well as our audited consolidated financial statements included in our Annual Report on Form 10-K for the year
ended December 31, 2021 (our “2021 Form 10-K”).
The
following discussion and analysis contains forward-looking statements about our plans and expectations of what may happen in the future.
Forward-looking statements are based on a number of assumptions and estimates that are inherently subject to significant risks and uncertainties,
and our results could differ materially from the results anticipated by our forward-looking statements as a result of many known or unknown
factors, including, but not limited to, those factors discussed in the section “Risk Factors” included in our 2021 Form 10-K.
See also the “Cautionary Note Regarding Forward-Looking Statements” set forth at the beginning of this Quarterly Report on
Form 10-Q.
Overview
PARTS
iD, Inc. is a technology-driven, digital commerce company on a mission to transform the U.S. automotive aftermarket and the adjacent
complex parts markets we serve by providing customers a differentiated customer experience with advanced product search capabilities,
proprietary product options, exclusive shop by service type functionality, visually inspired browsing, easy product discovery, rich custom
content, an exhaustive product catalog and competitive prices.
We
deliver this customer experience vision using our purpose-built technology platform and user interface (UI), proprietary parts and accessories
fitment data with more than fourteen billion product and fitment data points powered with machine learning, and a comprehensive product
catalog spanning over eighteen million parts and accessories from over one thousand suppliers we partner with across eight verticals.
Our
technology platform integrates software engineering with catalog management, data intelligence, mining, and analytics, along with user
interface development which utilizes distinctive rules-based parts fitment software capabilities. To handle the ever-growing need for
accurate product and parts data, we use cutting-edge computational and software engineering techniques, including Bayesian classification,
to enhance and improve data records and product information, and ultimately to contribute to the overall development of a rich and engaging
user experience. Furthermore, our technology platform is architected to support much more than just car parts and accessories. We believe
that we have demonstrated the flexibility and scalability of our technology by launching seven adjacent verticals, including BOATiD.com,
MOTORCYCLEiD.com, CAMPERiD.com, and others in August 2018, all of which leverage the same proprietary technology platform and data architecture.
We
believe an increasing portion of the dollars spent on vehicle parts and accessories will be spent online and that there is an opportunity
for acquiring more market share in that realm. Our platform business model is designed to grow our net revenue by acquiring new customers
as well as stimulating repeat purchases from our existing customers. Through paid and unpaid advertising, we attract new and repeat customers
to our sites. We attempt to turn these customers into repeat customers by creating a seamless shopping experience across their entire
journey — offering best-in-class product discovery, purchasing, fulfillment and customer service.
There
are several key competitive strengths that we believe highlight the attractiveness of our platform business model and underscore how
PARTS iD, Inc. is differentiated from its competition, including:
|
1. |
The Company’s
distinctive technology, customer-first UI, and proprietary fitment data that enables a differentiated shopping experience for the
automotive parts consumer. Unlike any other consumer product category, we believe that the success or failure of selling automotive
parts, and especially aftermarket accessories at scale, comes down to rich and comprehensive fitment data. We believe that the Company
has been successful at developing its own proprietary fitment database which is not licensed for use to any other person or entity. |
|
2. |
We believe
that the Company’s product catalog of over eighteen million products and over forty-five hundred brands is unrivaled. Our comprehensive
catalog is enriched with over fourteen billion data points, advanced 3D imagery, in-depth product descriptions, customer reviews,
installation and fitment guides, as well as other rich custom content specifically catering to the needs of the automotive aftermarket
industry and is further complemented by our highly trained and specialized customer service. |
|
3. |
The Company’s
proprietary and asset-light fulfillment model has enabled us to grow organically without external capital. This platform model is
enabled by a network of over one thousand suppliers which we have cultivated relationships with and integrated over the last fifteen
years. This has enabled us to further scale our catalog size and to add adjacent verticals which allows us to offer a broader array
of product lines over our competitors. Furthermore, our geo-sourcing fulfillment algorithm factors in real-time inventory when available,
customer proximity, shipping cost, and profitability to optimize product sourcing. This algorithmic approach allows us to increase
fill rate and delivery speed. |
|
|
The Company’s
differentiated customer experience is a result of rich content, wide product range with ease of selection, proprietary fitment data,
and highly trained customer service representatives, providing a data-driven engagement platform for discovery and inspiration. This
is demonstrated by: |
|
a. |
the Company’s
Net Promoter Score continues to be between 60 – 70 despite the global supply chain disruptions (primarily due to the COVID-19
pandemic) which began in 2021 and continues today; |
|
b. |
the Company’s
overall product return rate across all eight verticals is consistently within the range of 5 - 6% versus industry averages of more
than 20%; and |
|
c. |
repeat
customer revenue remains strong at 34.5% of total revenue for the third quarter of 2022. |
The
Company has invested fifteen years in building its proprietary platform and we believe that our investment in technology and data has
allowed us to expand into adjacent verticals, leveraging a capital-efficient just-in-time inventory model to offer our consumers an extensive
selection and customer experience.
At
the end of the second quarter of 2022, we took several measures to improve our gross margin and optimize operating costs, including optimizing
advertising expense, general and administrative overhead, capital expenditure and our net working capital. In June 2022, we took steps
to reduce our costs by reducing our employment base in the United States, and reducing our independent contractors in Ukraine, the Philippines,
and Costa Rica, and by reducing other operating expenses. The employees and independent contractors affected by this reduction were informed
of the Company’s decision beginning in June 2022. The expected savings from the measures described above is anticipated to be approximately
$12 million on an annualized basis. In the third quarter of 2022, we realized more than 85% of these projected annualized savings, with
the remaining savings expected to be achieved in the near future. Additionally, in October 2022, the Company successfully negotiated
a new shipping contract that will yield more than 15% in lower outbound shipping rates. The shipping cost reduction is expected to reduce
shipping losses and the cost of delivery to customers.
Impact
of COVID-19
We
continue to actively monitor the COVID-19 pandemic, including the current spread of certain variants of the virus and plan for potential
impacts on our business. While conditions related to the pandemic generally have improved in 2022 compared to 2021, conditions vary significantly
by geography. Although the COVID-19 pandemic has caused economic disruptions on a global scale, and created significant uncertainty,
we believe it increased the adoption of online shopping by consumers and, for periods during which stimulus payments were disbursed by
the government, particularly between April 2020 and April 2021, increased demand for the products of the Company with a positive effect
on our revenue and profitability. However, there was a decline in traffic after the first quarter of 2021, due to an increase in the
average cost-per-click in the Company’s search advertising programs, changes in channel mix, and lower consumer discretionary spending.
The
impact of COVID-19, including changes in consumer behavior, pandemic fears and market downturns, and restrictions on business and individual
activities, has created significant volatility in the global economy. Recent outbreaks in certain regions continue to cause intermittent
COVID-19-related disruptions in our supply chain. In the first nine months of 2022, continued spikes in the price of materials, workforce
shortages and shipping and seaport delays led to increases in the cost of goods sold, which negatively impacted gross margins of the
Company. Supply chain challenges have increased order cancellations and shipping costs. After two years of port congestions and container
shortages, supply chain disruptions are showing signs of easing. We continue to pass a portion of the increased costs through to our
customers, while balancing the need to maintain price competitiveness. Notwithstanding the economic challenges described above, the Company
achieved a Gross Margin of 19.9% in the third quarter of 2022 compared to 19.7% and 19.5% in the second and first quarters of 2022, respectively.
Russian-Ukrainian
Conflict
The
Russian invasion of Ukraine and resulting global governmental response have impacted, and are expected to continue to impact, our business
in near term. Russia’s invasion of Ukraine has elevated global geopolitical tensions and security concerns as well as having recently
created worldwide inflationary pressures. Our engineering and product data development team as
well as back office and part of its customer service center are located in Ukraine. Therefore, the conflict in Ukraine could have a material
adverse effect on our business, financial condition and results of operations. While the conflict has not caused significant disruptions
to our operations to date, it could have a material adverse effect upon the Company in future periods.
Since
the onset of the active conflict in February 2022, most of our contractors have been able to continue their work, although at a reduced
capacity and/or schedule.
Our
websites and call centers have continued to function but could be more negatively impacted in the future. Some of our contractors
have moved outside of Ukraine to neighboring countries where they continue to work remotely. Some of our contractors who have
remained in Ukraine have moved to other areas in Ukraine, but their ability to continue work is subject to significant uncertainty and
potential disruptions.
The
situation in Ukraine is highly complex and continues to evolve. We cannot provide any assurance that our outsourced teams in Ukraine
will be able to provide efficient and uninterrupted services, which could have an adverse effect on our operations and business. In addition,
our ability to maintain adequate liquidity for our operations is dependent on a number of factors, including our revenue and earnings,
which could be significantly impacted by the conflict in Ukraine. Further, any major breakdown or closure of utility services, any major
threat to civilians or any international banking disruption could materially impact the operations and liquidity of the Company. We will
continue monitoring the military, social, political, regulatory and economic environment in Ukraine and Russia, and will consider further
actions as appropriate.
Key
Financial and Operating Metrics
We
measure our business using financial and operating metrics, as well as non-GAAP financial measures. See “Results of Operations
– Non-GAAP Financial Measures” below for more information on non-GAAP financial measures. We monitor several key business
metrics to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions, including the following:
Traffic
and Engagement Metrics
For
the Three Months Ended September,
| |
2022 | | |
2021 | | |
Change | | |
% Change | |
Number of Users | |
| 25,510,999 | | |
| 32,978,118 | | |
| (7,467,119 | ) | |
| (22.6 | )% |
Number of Sessions | |
| 40,708,441 | | |
| 56,540,357 | | |
| (15,831,916 | ) | |
| (28.0 | )% |
Number of Pageviews | |
| 165,705,645 | | |
| 230,235,761 | | |
| (64,530,116 | ) | |
| (28.0 | )% |
Pages/Session | |
| 4.07 | | |
| 4.07 | | |
| (0.00 | ) | |
| (0.0 | )% |
Average Session Duration | |
| 0:02:56 | | |
| 0:03:11 | | |
| (0:00:15) | | |
| (7.9 | )% |
For
the Nine Months Ended September,
| |
2022 | | |
2021 | | |
Change | | |
% Change | |
Number of Users | |
| 85,496,410 | | |
| 95,809,701 | | |
| (10,313,291 | ) | |
| (10.8 | )% |
Number of Sessions | |
| 146,125,666 | | |
| 180,812,997 | | |
| (34,687,331 | ) | |
| (19.2 | )% |
Number of Pageviews | |
| 565,049,869 | | |
| 771,603,852 | | |
| (206,553,983 | ) | |
| (26.8 | )% |
Pages/Session | |
| 3.87 | | |
| 4.27 | | |
| (0.40 | ) | |
| (9.4 | )% |
Average Session Duration | |
| 0:02:58 | | |
| 0:03:21 | | |
| (0:00:23) | | |
| (11.4 | )% |
We
use the metrics above to gauge our ability to acquire targeted traffic and keep users engaged. This information informs us of how effective
our proprietary technology, data, and content is, and helps us define our strategic roadmap and key initiatives.
Results
of Operations
| |
Three months ended September 30, | | |
Change | |
| |
2022 | | |
% of Rev. | | |
2021 | | |
% of Rev. | | |
Amount | | |
% | |
Revenue, net | |
$ | 79,884,740 | | |
| | | |
$ | 102,595,793 | | |
| | | |
$ | (22,711,053 | ) | |
| (22.1 | )% |
Cost of goods sold | |
| 63,962,534 | | |
| 80.1 | % | |
| 82,316,633 | | |
| 80.2 | % | |
| (18,354,099 | ) | |
| (22.3 | )% |
Gross profit | |
| 15,922,206 | | |
| 19.9 | % | |
| 20,279,160 | | |
| 19.8 | % | |
| (4,356,954 | ) | |
| (21.5 | )% |
Gross Margin | |
| 19.9 | % | |
| | | |
| 19.8 | % | |
| | | |
| | | |
| | |
Operating expenses | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Advertising | |
| 7,329,172 | | |
| 9.2 | % | |
| 9,730,026 | | |
| 9.5 | % | |
| (2,400,854 | ) | |
| (24.7 | )% |
Selling, general & administrative | |
| 9,458,749 | | |
| 11.8 | % | |
| 12,906,797 | | |
| 12.6 | % | |
| (3,448,048 | ) | |
| (26.7 | )% |
Depreciation | |
| 2,113,695 | | |
| 2.6 | % | |
| 1,887,641 | | |
| 1.8 | % | |
| 226,054 | | |
| 12.0 | % |
Total operating expenses | |
| 18,901,616 | | |
| 23.7 | % | |
| 24,524,464 | | |
| 23.9 | % | |
| (5,622,848 | ) | |
| (22.9 | )% |
Loss from operations | |
| (2,979,410 | ) | |
| (3.7 | )% | |
| (4,245,304 | ) | |
| (4.1 | )% | |
| 1,265,894 | | |
| (29.8 | )% |
Interest and financing expense | |
| 50,000 | | |
| 0.1 | % | |
| 229 | | |
| 0.0 | % | |
| 49,771 | | |
| 21734.1 | % |
Loss income before income tax | |
| (3,029,410 | ) | |
| (3.8 | )% | |
| (4,245,533 | ) | |
| (4.1 | )% | |
| 1,216,123 | | |
| (28.6 | )% |
Income tax (benefits) | |
| 3,241,618 | | |
| 4.1 | % | |
| (908,011 | ) | |
| (0.9 | )% | |
| 4,149,629 | | |
| (457.0 | )% |
Net loss | |
$ | (6,271,028 | ) | |
| (7.9 | )% | |
$ | (3,337,522 | ) | |
| (3.3 | )% | |
$ | (2,933,506 | ) | |
| 87.9 | % |
| |
Nine months ended September 30, | | |
Change | |
| |
2022 | | |
% of Rev. | | |
2021 | | |
% of Rev. | | |
Amount | | |
% | |
Revenue, net | |
$ | 279,034,366 | | |
| | | |
$ | 342,078,753 | | |
| | | |
$ | (63,044,387 | ) | |
| (18.4 | )% |
Cost of goods sold | |
| 224,034,701 | | |
| 80.3 | % | |
| 272,826,703 | | |
| 79.8 | % | |
| (48,792,002 | ) | |
| (17.9 | )% |
Gross profit | |
| 54,999,665 | | |
| 19.7 | % | |
| 69,252,050 | | |
| 20.2 | % | |
| (14,252,385 | ) | |
| (20.6 | )% |
Gross Margin | |
| 19.7 | % | |
| | | |
| 20.2 | % | |
| | | |
| | | |
| | |
Operating expenses | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Advertising | |
| 26,468,121 | | |
| 9.5 | % | |
| 31,136,731 | | |
| 9.1 | % | |
| (4,668,610 | ) | |
| (15.0 | )% |
Selling, general & administrative | |
| 31,072,365 | | |
| 11.1 | % | |
| 36,868,521 | | |
| 10.8 | % | |
| (5,796,156 | ) | |
| (15.7 | )% |
Depreciation | |
| 6,210,590 | | |
| 2.2 | % | |
| 5,480,995 | | |
| 1.6 | % | |
| 729,595 | | |
| 13.3 | % |
Total operating expenses | |
| 63,751,076 | | |
| 22.8 | % | |
| 73,486,247 | | |
| 21.5 | % | |
| (9,735,171 | ) | |
| (13.2 | )% |
Loss from operations | |
| (8,751,411 | ) | |
| (3.1 | )% | |
| (4,234,197 | ) | |
| (1.2 | )% | |
| (4,517,214 | ) | |
| 106.7 | % |
Interest and financing expense | |
| 50,000 | | |
| 0.0 | % | |
| 7,114 | | |
| 0.0 | % | |
| 42,886 | | |
| 602.8 | % |
Loss before income tax | |
| (8,801,411 | ) | |
| (3.2 | )% | |
| (4,241,311 | ) | |
| (1.2 | )% | |
| (4,560,100 | ) | |
| 107.5 | % |
Income tax (benefits) | |
| 2,322,515 | | |
| 0.8 | % | |
| (885,088 | ) | |
| (0.3 | )% | |
| 3,207,603 | | |
| (362.4 | )% |
Net loss | |
$ | (11,123,926 | ) | |
| (4.0 | )% | |
$ | (3,356,223 | ) | |
| (1.0 | )% | |
$ | (7,767,703 | ) | |
| 231.4 | % |
Revenue
Revenue
decreased $22.7 million, or 22.1%, for the three months ended September 30, 2022 and $63.0 million, or 18.4%, for the nine months ended
September 30, 2022, compared to the same prior year periods.
The
decreases were primarily attributable to a lower number of orders due to decreases in traffic and the site conversion rate, partly offset
by an increase in the average order value.
Traffic
decreased by 28.0% and 19.2% in the three and nine months ended September 30, 2022, compared to the same prior periods respectively,
and site conversions decreased 9.5% and 13.1% for the three and nine months ended September 30, 2022 compared to the same prior period.
The decreases were partially offset by increases in average order value (AOV) of 5.8% and 8.7% for the three and nine months ended September
30, 2022, compared to the same prior year periods.
We
believe that the decrease in traffic and the site conversion rate was primarily attributable to inflation and consequent reduction in
discretionary spending by consumers as well as advertisement optimization and multiple changes in search engine algorithms. The decrease
was exacerbated by lower availability of new cars, lack of government stimulus as compared to the first nine months of 2021 as well as
an increase in product costs due to high inflation. The increase in average order value compared to the same prior year periods was primarily
attributable to increases in inflation and shipping charges passed onto customers.
Cost
of Goods Sold
Cost
of goods sold is composed of product cost, the associated fulfillment and handling costs charged by vendors, if any, and shipping costs.
In the three and nine months ended September 30, 2022, cost of goods sold decreased by $18.4 million, or 22.3%, and $48.8 million, or
17.9%, respectively, compared to the three and nine months ended September 30, 2021. This decrease in cost of goods sold was primarily
driven by decreases in the number of orders or products sold and related shipping costs.
For
the three and nine months ended September 30, 2022, cost of goods sold was 80.1% and 80.3% of revenue, respectively, compared to 80.2%
and 79.8% of revenue for the three and nine months ended September 30, 2021, respectively. The 0.1% decrease and 0.5% increase for the
three and nine months, in cost of goods sold as a percentage of revenue was primarily attributable to changes in product categories mix
and ongoing volatile supply chain disruptions associated with the COVID-19 pandemic.
Gross
Profit and Gross Margin
Gross
profit decreased $4.4 million or 21.5%, and $14.3 million or 20.6%, for the three and nine months ended September 30, 2022, respectively,
compared to the three and nine months ended September 30, 2021. These decreases were primarily attributable to the 22.1% and 18.4% decreases
in revenue for the three and nine months ended September 30, 2022, compared to the same prior year periods, and increases in product
and shipping costs associated with supply chain disruptions.
Gross
margin of 19.9% and 19.7% in the three and nine months ended September 30, 2022, respectively, compared to the gross margin of 19.8%
and 20.2% in the three and nine months ended September 30, 2021. The minor changes in gross margins are primarily due to a change in
the product category revenue mix and changes in product and shipping costs associated with ongoing supply chain disruptions.
Operating
Expenses
Advertising
expenses decreased $2.4 million or 24.7%, and $4.7 million or 15.0%, for the three and nine months ended September 30, 2022, respectively,
compared to the three and nine months ended September 30, 2021, primarily due to lower traffic and number of clicks partly offset by
increase in cost per click.
Advertising
expenses as a percentage of revenue were 9.2%, and 9.5%, for the three and nine months ended September 30, 2022, compared to 9.5% and
9.1% for the three and nine months ended September 30, 2021, respectively. The change in percentage was primarily attributable to optimization
of advertisement spend as well as increases in cost-per-click, a change in the mix of advertising channels, and a change in cancellation
of sales orders ratio.
Selling,
general and administrative (“SG&A”) expenses decreased $3.4 million, or 26.7%, and $5.8 million, or 15.7%, for the three
and nine months ended September 30, 2022, respectively, compared to the three and nine months ended September 30, 2021. The decreases
were primarily attributable to decrease in sales and the company-wide restructuring begun in June-2022. Specifically SG&A decreased
in: (a) non-cash share-based compensation expense of $1.1 million and $1.7 million, (b) merchant processing fees of $0.5 million and
$1.3 million; and (c) expenses associated with multiple cost centers including payroll, professional fees, tech maintenance, back office
and customer service support costs, public company costs, etc. of $1.8 million and $2.8 million for the three and nine months ended September
30, 2022 compared to the same prior year period.
Depreciation
expenses increased $0.2 million, or 12.0%, and $0.7 million, or 13.3%, respectively, for the three and nine months ended September 30,
2022 compared to the same prior year period.
Interest
and financing Expense
Interest
and financing expense were $50,000 for the three and nine months ended September 30, 2022 compared to $229 and $7,114 for the three and
nine months ended September 30, 2021.
Income
Tax Expense
Income taxes expense increased by $4.1 million, or
457.0%, for the three months ended September 30, 2022, and by $3.2 million or 362.4% for the nine months ended September 30, 2022, compared
to the three and nine months ended September 30, 2021.
For the three and nine months ended September 30,
2022, the effective income tax rate was (107.00)% and (26.39)%, respectively, compared to 21.39% and 20.87% for the three and nine months
ended September 30, 2021, respectively. The changes in rate were primarily attributable to recording of valuation allowance and changes
in state taxes and expenses not deductible for income tax purposes.
As
on September 30, 2022, under the provisions of ASC 740, the Company revaluated using a “more likely than not” standard all
available evidence including (1) recent history of operating losses, (2) inability to objectively estimate future income and (3) macro-economic
risk associated with the business and considered it appropriate to record an allowance of $3,885,284 against the Company’s deferred
tax asset.
Non-GAAP
Financial Measures
EBITDA
and Adjusted EBITDA
This
report includes non-GAAP financial measures that differ from financial measures calculated in accordance with U.S. generally accepted
accounting principles (“GAAP”). These non-GAAP financial measures may not be comparable to similar measures reported by other
companies and should be considered in addition to, and not as a substitute for, or superior to, other measures prepared in accordance
with GAAP. Management uses non-GAAP financial measures internally to evaluate the performance of the business. Additionally, management
believes certain non-GAAP measures provide meaningful incremental information to investors to consider when evaluating the performance
of the Company.
To
this end, we provide EBITDA and Adjusted EBITDA, which are non-GAAP financial measures. EBITDA consists of net income (loss) plus (a)
interest expense; (b) income tax provision (or less benefit); and (c) depreciation expense. Adjusted EBITDA consists of EBITDA plus costs,
fees, expenses, write-offs and other items that do not impact the fundamentals of our operations, as described further below following
the reconciliation of these metrics. Management believes these non-GAAP measures provide useful information to investors in their assessment
of the performance of our business. The exclusion of certain expenses in calculating EBITDA and Adjusted EBITDA facilitates operating
performance comparisons on a period-to-period basis as these costs may vary independent of business performance. Accordingly, we believe
that EBITDA and Adjusted EBITDA provide useful information to investors and others in understanding and evaluating our operating results
in the same manner as our management and board of directors.
EBITDA
and Adjusted EBITDA have limitations as an analytical tool, and you should not consider these measures in isolation or as a substitute
for analysis of our results as reported under GAAP. Some of these limitations are:
|
● |
Although depreciation is
a non-cash charge, the assets being depreciated may have to be replaced in the future, and EBITDA and Adjusted EBITDA do not reflect
cash capital expenditure requirements for such replacements or for new capital expenditure requirements; |
|
|
|
|
● |
EBITDA and Adjusted EBITDA
do not reflect changes in our working capital; |
|
|
|
|
● |
EBITDA and Adjusted EBITDA
do not reflect income tax payments that may represent a reduction in cash available to us; |
|
|
|
|
● |
EBITDA and Adjusted EBITDA
do not reflect depreciation and interest expenses associated with the lease financing obligations; and |
|
● |
Other companies, including
companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure. |
Because
of these limitations, you should consider EBITDA and Adjusted EBITDA alongside other financial performance measures, including various
cash flow metrics, net income (loss) and our other GAAP results.
The
following table reflects the reconciliation of net income (loss) to EBITDA and Adjusted EBITDA for each of the periods indicated.
| |
Three months ended
September 30, | | |
Nine months ended
September 30, | |
| |
2022 | | |
2021 | | |
2022 | | |
2021 | |
Net income (loss) | |
$ | (6,271,028 | ) | |
$ | (3,337,522 | ) | |
$ | (11,123,926 | ) | |
$ | (3,356,223 | ) |
Interest expense | |
| 50,000 | | |
| 229 | | |
| 50,000 | | |
| 7,114 | |
Income taxes (benefits) | |
| 3,241,618 | | |
| (908,011 | ) | |
| 2,322,515 | | |
| (885,088 | ) |
Depreciation | |
| 2,113,695 | | |
| 1,887,641 | | |
| 6,210,590 | | |
| 5,480,995 | |
EBITDA | |
| (865,715 | ) | |
| (2,357,663 | ) | |
| (2,540,821 | ) | |
| 1,246,798 | |
Stock compensation expenses | |
| 915,007 | | |
| 1,981,717 | | |
| 1,601,848 | | |
| 3,303,145 | |
Legal & settlement expenses (1) | |
| 109,913 | | |
| 238,293 | | |
| 738,654 | | |
| 721,480 | |
| |
| | | |
| | | |
| | | |
| | |
Adjusted EBITDA Total | |
$ | 159,205 | | |
$ | (137,653 | ) | |
$ | (200,319 | ) | |
$ | 5,271,423 | |
% to revenue | |
| 0.2 | % | |
| -0.1 | % | |
| -0.1 | % | |
| 1.5 | % |
(1) |
Represents legal and settlement
expenses related to significant matters that do not impact the fundamentals of our operations, pertaining to: (i) causes of
action between certain of the Company’s shareholders and which involves claims directly against the Company seeking the fulfillment
of alleged indemnification obligations with respect to these matters, and (ii) trademark and intellectual property (“IP”)
protection cases. We are involved in routine IP litigation, commercial litigation and other various litigation matters. We review
litigation matters from both a qualitative and quantitative perspective to determine if excluding the losses or gains will provide
our investors with useful incremental information. Litigation matters can vary in their characteristics, frequency and significance
to our operating results. |
For the three and nine months ended September 30,
2022, the net loss decreased by $2.9 million and increased by $7.8 million, respectively, as compared to the same prior year periods,
primarily driven by a decrease in gross profit, partially offset by decreases in advertising, merchant processing fees and other selling
general and administrative expenses. The year-over-year decrease in Adjusted EBITDA for the three and nine months ended September 30,
2022, as compared to the same prior year period, was attributable to an increase in net loss, partially offset by non-cash stock compensation
expense, as noted in the reconciliation table above.
Free
Cash Flow
To
provide investors with additional information regarding our financial results, we have also disclosed free cash flow, a non-GAAP financial
measure that we calculate as net cash (used in) provided by operating activities less capital expenditures (which consist of purchases
of property and equipment and website and software development costs). We have provided a reconciliation below of free cash flow to net
cash provided by operating activities, the most directly comparable GAAP financial measure.
We
have included free cash flow in this report because it is an important indicator of our liquidity as it measures the amount of cash we
generate. Accordingly, we believe that free cash flow provides useful information to investors and others in understanding and evaluating
our operating results in the same manner as our management.
Free
cash flow has limitations as a financial measure, and you should not consider it in isolation or as a substitute for analysis of our
results as reported under GAAP. There are limitations to using non-GAAP financial measures, including that other companies, including
companies in our industry, may calculate free cash flow differently. Because of these limitations, you should consider free cash flow
alongside other financial performance measures, including net cash (used in) provided by operating activities, capital expenditures and
our other GAAP results.
The
following table presents a reconciliation of net cash (used in) provided by operating activities to free cash flow for each of the periods
indicated.
| |
For three months ended | | |
For the nine months ended | |
| |
March 31,
2022 | | |
June 30,
2022 | | |
September 30,
2022 | | |
September 30,
2022 | | |
September 30,
2021 | |
Total net cash (used in) provided by operating activities | |
$ | (5,521,565 | ) | |
$ | (6,741,471 | ) | |
$ | (2,112,554 | ) | |
$ | (14,375,590 | ) | |
$ | 7,022,739 | |
Proceeds from sale of fixed assets | |
| - | | |
| - | | |
| 90,250 | | |
| 90,250 | | |
| - | |
Purchase of property and equipment (net) | |
| (16,200 | ) | |
| (29,160 | ) | |
| (19,522 | ) | |
| (64,882 | ) | |
| (306,165 | ) |
Website and software development costs | |
| (1,837,962 | ) | |
| (1,739,802 | ) | |
| (1,091,238 | ) | |
| (4,669,002 | ) | |
| (5,391,016 | ) |
Free cash flow | |
$ | (7,375,727 | ) | |
$ | (8,510,433 | ) | |
$ | (3,133,064 | ) | |
$ | (19,019,224 | ) | |
$ | 1,325,558 | |
The
breakup of net cash (used in) provided by operating activities is as follows.
| |
For three months ended | | |
For the nine months ended | |
| |
March 31,
2022 | | |
June 30,
2022 | | |
September 30,
2022 | | |
September 30,
2022 | | |
September 30,
2021 | |
Net cash from profit and loss account | |
$ | (1,764,030 | ) | |
$ | 967,683 | | |
$ | (23,879 | ) | |
$ | (820,226 | ) | |
$ | 4,514,356 | |
Net cash (used in) provided by working capital changes | |
| (3,757,535 | ) | |
| (7,709,154 | ) | |
| (2,088,675 | ) | |
| (13,555,364 | ) | |
| 2,508,383 | |
Total net cash (used in) provided by operating activities | |
$ | (5,521,565 | ) | |
$ | (6,741,471 | ) | |
$ | (2,112,554 | ) | |
$ | (14,375,590 | ) | |
$ | 7,022,739 | |
Liquidity
and Capital Resources
The
Company’s cash was $4.2 million and $23.2 million as of September 30, 2022 and December 31, 2021, respectively. We have operated
with a negative working capital model since our inception. The Company has a working capital deficiency of approximately $36.7 million.
We continue to face macro-economic headwinds and the resulting declining revenue and profitability, which substantially decreased the
negative working capital, and resulted in the use of approximately $14.4 million in cash from operating activities, of which $13.6 million
was attributable to changes in working capital during the nine months ending September 30, 2022. With this, substantial doubt exists
about the Company’s ability to continue as going concern within one year after filing of this Quarterly Report on Form 10-Q.
To
address liquidity concerns, the Company continues to restructure and optimize its operations including moderating capital investments,
improving gross margin, reducing expenses, and renegotiating vendor payment terms. The Company also believes that the newly negotiated
shipping contract will lead to a substantial reduction in our shipping costs which will begin to be realized by early November 2022,
which will enable the Company to increase revenue and improve profitability. In addition, the Company obtained $5 million of net funding
to address its liquidity needs. For more information, please see “Note 9 – Subsequent Events.”
Our
ability to meet our obligations as they become due is dependent upon the degree of the success of our plans. Our ability to meet our
obligations as they become due is dependent upon increased and stabilized revenue and profitability and additional funding. The Company
believes that the operational adjustments that have been implemented, and the funds raised will improve the financial position and allow
the Company to continue operations for the next 12 months.
However,
any projections of future cash needs and cash flows are subject to uncertainty. See Part II, Item 1A of this Quarterly Report on Form
10-Q and Item 1A of Part I, “Risk Factors” for a discussion of the factors that may impact our ability to maintain adequate
liquidity, included in our 2021 Form 10-K.
Cash
flow Summary
The
change in cash and cash equivalents was as follows.
| |
For the three months ended September 30, | | |
For the nine months ended September 30, | |
| |
2022 | | |
2021 | | |
2022 | | |
2021 | |
Total net cash (used in) provided by operating activities | |
$ | (2,112,554 | ) | |
$ | (2,028,184 | ) | |
$ | (14,375,590 | ) | |
$ | 7,022,739 | |
Net cash used in investing activities | |
| (1,020,510 | ) | |
| (1,801,944 | ) | |
| (4,643,634 | ) | |
| (5,697,181 | ) |
Net cash used in financing activities | |
| - | | |
| (5,483 | ) | |
| - | | |
| (15,956 | ) |
Net change in cash | |
$ | (3,133,064 | ) | |
$ | (3,835,611 | ) | |
$ | (19,019,224 | ) | |
$ | 1,309,602 | |
The
breakup of net cash (used in) provided by operating activities is as follows.
| |
Three months ended
September 30, | | |
Nine months ended
September 30, | |
| |
2022 | | |
2021 | | |
2022 | | |
2021 | |
Net cash from profit and loss account | |
$ | (23,879 | ) | |
$ | (381,725 | ) | |
$ | (820,226 | ) | |
$ | 4,514,356 | |
Net cash (used in) provided by working capital changes | |
| (2,088,675 | ) | |
| (1,646,459 | ) | |
| (13,555,364 | ) | |
| 2,508,383 | |
Total net cash (used in) provided by operating activities | |
$ | (2,112,554 | ) | |
$ | (2,028,184 | ) | |
$ | (14,375,590 | ) | |
$ | 7,022,739 | |
Cash
Flows from Operating Activities
The
net cash (used in) provided by operating activities consists of net income (loss), adjustments for certain non-cash items, including
depreciation, and the effect of changes in working capital and other activities. Operating cash flows can be volatile and are sensitive
to many factors, including changes in working capital and our net income (loss). We have a negative working capital model where current
liabilities exceed current assets. Any profitable growth in revenue results in incremental cash for the Company. We receive funds when
customers place orders on the website, while accounts payable are paid over a period of time. Vendor terms range on average from one
week to eight weeks.
Net
cash used in operating activities in the nine months ended September 30, 2022 was $14.4 million and was driven primarily by the impact
of a net cash loss of $0.8 million, and a negative net change in operating assets and liabilities of $13.6 million, primarily comprising
of a decrease in accounts payables and customer deposits.
Net
cash provided by operating activities in the nine months ended September 30, 2021 was $7.0 million, resulting from a net cash gain of
$4.5 million and cash provided by a change in operating assets and liabilities of $2.5 million, which in turn was primarily driven by
increases in accounts payable and customer deposits.
Cash
Flows from Investing Activities
Net
cash used in investing activities was $4.6 million for the nine months ended September 30, 2022, compared to $5.7 million for the nine
months ended September 30, 2021, consisting of website and software development costs and purchases of property and equipment in both
periods. Cash used in investing activities varies depending on the timing of technology and product development cycles.
Cash
Flows from Financing Activities
Net
cash used in financing activities for the nine months ended September 30, 2022, was $0, compared to $15,956 in the nine months ended
September 30, 2021, due to principal paid on notes payable in the prior year period that did not recur in the current year period.
Future
Cash Requirements
Operating
Leases
The
Company has several non-cancelable lease arrangements for office spaces and an equipment lease that expire at various dates through 2025.
Rental expense for operating leases was $239,879 for the three months ended September 30, 2022.
Future
minimum lease payments under non-cancelable operating leases as of September 30, 2022, are as follows:
2022 | |
$ | 187,274 | |
2023 | |
| 753,871 | |
2024 | |
| 276,358 | |
2025 | |
| 177,939 | |
Total future minimum lease payments | |
$ | 1,395,442 | |
Debt
and Capital Structure Activity
We had no borrowings as of September 30, 2022, however
in October 2022 we did borrow $5.5 million to manage our liquidity. For more information, please see “Note 9 – Subsequent
Events” to our condensed consolidated financial statements included in this Quarterly Report on Form 10-Q. We continually evaluate
opportunities to sell additional equity or debt securities, obtain credit facilities, obtain finance and operating lease arrangements,
and/or enter into financing obligations for strategic reasons or to further strengthen our financial position. The sale of additional
equity or convertible debt securities would be dilutive to our shareholders. In addition, we will, from time to time, consider the acquisition
of, or investment in, complementary businesses, products, services, capital infrastructure, and technologies, which might affect our liquidity
requirements or cause us to secure additional financing, or issue additional equity or debt securities. There can be no assurance that
additional credit lines or financing instruments will be available in amounts or on terms acceptable to us, if at all.
Capital
Expenditures
Capital
expenditures consist primarily of website and software development, and the amount and timing thereof varies depending on the timing
of technology and product development cycles.
Dividends
The
Company has never paid dividends on any of our capital stock and currently intends to retain any future earnings to fund the growth of
our business. Any determination to pay dividends in the future will be at the discretion of the Board and will depend on our financial
condition, operating results, capital requirements, general business conditions and other factors that the Board may deem relevant.
Cash
Taxes
The
Company paid negligible taxes in cash for both the three months ended September 30, 2022 and 2021. As of December 31, 2021, the Company
had $8,701,504 in federal net operating losses (“NOL”), all remaining from 2019 and onwards and accordingly available to
offset future taxable income indefinitely. However, the NOL’s are subject to an 80% of taxable income limitation for all periods
after January 1, 2021. The Company does not currently anticipate any significant increase or decrease of the total amount of unrecognized
tax benefits within the next twelve months. The Company’s realization of its tax asset is dependent upon our ability to generate
taxable income in future periods. A valuation allowance may be required if, based on the weight of available evidence, it is more likely
than not that some portion of the deferred tax asset will not be realized.
Critical
Accounting Estimates
Critical
accounting estimates are those estimates made in accordance with GAAP that involve a significant level of estimation uncertainty and
have had or are reasonably likely to have a material impact on the financial condition or results of operation of the registrant. These
items require the application of management’s most difficult, subjective, or complex judgments, often because of the need to make
estimates about the effect of matters that are inherently uncertain and that may change in subsequent periods. In preparing our consolidated
financial statements in accordance with GAAP, management has made estimates, assumptions and judgments that affect the reported amounts
of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting
periods.
In
preparing these financial statements, management has utilized available information, including our past history, industry standards and
the current and projected economic environments, among other factors, in forming its estimates, assumptions and judgments, giving due
consideration to materiality. Because the use of estimates is inherent in GAAP, actual results could differ from those estimates. In
addition, other companies may utilize different estimates, which may impact comparability of our results of operations to those of companies
in similar businesses.
A
summary of the accounting estimates that management believes are critical to the preparation of our consolidated financial statements
is set forth below. See Note 2 of the Notes to Consolidated Financial Statements included in this report and in our 2021 Form 10-K for
our other significant accounting policies and accounting pronouncements that may impact the Company’s consolidated financial position,
earnings, cash flows or disclosures.
Revenue
Recognition
Our
revenue recognition is impacted by estimates of unshipped and undelivered orders at the end of the applicable reporting period. As we
ship a large volume of packages through multiple carriers, actual delivery dates may not always be available, and as such we estimate
delivery dates based on historical data. If actual unshipped and undelivered orders are not consistent with our estimates, the impact
on our revenue for the applicable reporting period could be material. Unshipped and undelivered orders as of September 30, 2022, and
December 31, 2021, were $8.8 million and $15.5 million, respectively, which are reflected as customer deposits on our consolidated balance
sheets.
The
outstanding days from the order date of our unshipped and undelivered orders were, on average, estimated at 9.6 days as of September
30, 2022, based on our actual determination of 9.6 days as of April 30, 2022 and estimated at 11.6 days as of December 31, 2021 based
on our actual determination of 11.6 days as of October 31, 2021.
Sales
discounts earned by customers at the time of purchase and taxes collected from customers, which are remitted to governmental authorities,
are deducted from gross revenue in determining net revenue. Allowances for sales returns are estimated and recorded based on historical
experience and reduce product revenue, inclusive of shipping fees, by expected product returns.
If
actual sales returns are not consistent with our estimates, or if we have to make adjustments, we may incur future losses or gains that
could be material. Adjustments to our estimated net allowances for sales returns over the three months and nine months ended September
30, 2022, and 2021 were as follows:
| |
For the three months ended September, | | |
For the nine months ended September, | |
| |
2022 | | |
2021 | | |
2022 | | |
2021 | |
Balance at beginning of period | |
$ | 756,107 | | |
$ | 800,215 | | |
$ | 738,465 | | |
$ | 1,062,077 | |
Adjustment | |
| 8,171 | | |
| (33,569 | ) | |
| 25,813 | | |
| (295,431 | ) |
Balance at closing of period | |
$ | 764,278 | | |
$ | 766,646 | | |
$ | 764,278 | | |
$ | 766,646 | |
Website
and Software Development
We
capitalize certain costs associated with website and software development (technology platform including the product catalog) for internal
use in accordance with Accounting Standards Codification (“ASC”) 350-50, Intangibles — Goodwill and Other —
Website Development Costs, and ASC 350-40, Intangibles — Goodwill and Other — Internal Use Software, when both
the preliminary project design and the testing stage are completed and management has authorized further funding for the project, which
it deems probable of completion and to be used for the function intended. Capitalized costs include amounts directly related to website
and software development such as contractors’ fees, payroll and payroll-related costs for employees who are directly associated
with and who devote time to our internal-use software. Capitalization of such costs ceases when the project is substantially complete
and ready for its intended use. Capitalized costs are amortized over a three-year period commencing on the date that the specific module
or platform is placed in service. Costs incurred during the preliminary stages of development and ongoing maintenance costs are expensed
as incurred. Determinations as to when a project is substantially complete and what constitutes ongoing maintenance require judgments
and estimates by management. We periodically review the carrying values of capitalized costs and makes judgments as to ultimate realization.
The amount of capitalized software costs for the nine months ended September 30, 2022, and 2021 were as follows:
Nine months ended September, |
|
Capitalized Software |
|
2022 |
|
$ |
5,960,574 |
|
2021 |
|
$ |
6,729,796 |
|
Stock-Based
Compensation
Compensation
expense related to stock option awards and restricted stock units granted to certain employees, directors and consultants is based on
the fair value of the awards on the grant date. If the service inception date precedes the grant date, accrual of compensation cost for
periods before the grant date is based on the fair value of the award at the reporting date. In the period in which the grant date occurs,
cumulative compensation cost is adjusted to reflect the cumulative effect of measuring compensation cost based on fair value at the grant
date rather than the fair value previously used at the service inception date or any subsequent reporting date. Forfeitures are recorded
as they occur. The Company recognizes compensation cost related to time-vested options and restricted stock units with graded vesting
features on a straight-line basis over the requisite service period. Compensation cost related to a performance-vesting options and performance-based
units, where a performance condition or a market condition that affects vesting exists, is recognized over the shortest of the explicit,
implicit, or defined service periods. Compensation cost is adjusted depending on whether or not the performance condition is achieved.
If the achievement of the performance condition is probable or becomes probable, the full fair value of the award is recognized. If the
achievement of the performance condition is not probable or ceases to be probable, then no compensation cost is recognized or amounts
previously recognized are reversed.
Changes
in expectations and outcomes different from estimates (such as the achievement or non- achievement of performance conditions) may cause
a significant adjustment to earnings in a reporting period as timing and amount of expense recognition is highly dependent on management’s
estimate.
Deferred
Tax Assets
Deferred
tax assets and liabilities are recognized for the estimated future tax consequences attributable to temporary differences between the
financial statement carrying amounts of existing assets and liabilities and their respective tax bases and net operating loss carryforwards.
Deferred tax assets and liabilities are measured using enacted tax rates for years in which those temporary differences are expected
to be recovered or settled. The measurement of deferred tax assets is reduced by the amount of any tax benefit that, based on available
evidence, is not expected to be realized, and a corresponding allowance is established. The current income tax provision reflects the
tax consequences of revenues and expenses currently taxable or deductible on the Company’s various income tax returns for the reporting
year.
Allowance
for Doubtful Accounts
Accounts
receivable balances include amounts due from customers. The Company periodically reviews its accounts receivable balances to determine
whether an allowance for doubtful accounts is necessary based on an analysis of past due accounts, historical occurrences of credit losses,
existing economic conditions, and other circumstances that may indicate that the realization of an account is in doubt. As of September
30, 2022 and 2021, the Company determined that an allowance for doubtful accounts was not necessary. As circumstances change, it could
result in material adjustments to the allowance for doubtful accounts.
Recent
Accounting Pronouncements
See
Note 2 of the Notes to the Consolidated Financial Statements included elsewhere in this report for information on how recent accounting
pronouncements have affected or may affect our financial position, results of operations or cash flows.
Off-Balance
Sheet Arrangements
We
did not have during the periods presented, and we do not currently have, any off-balance sheet arrangements, as defined by applicable
SEC regulations.
Item
3. Quantitative and Qualitative Disclosures about Market Risk
Not
required for smaller reporting companies.
Item
4. Controls and Procedures
Management’s
Evaluation of Disclosure Controls and Procedures
Disclosure
controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our
reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in
the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to
ensure that information required to be disclosed in company reports filed or submitted under the Exchange Act is accumulated and communicated
to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
As
required by Rules 13a-15 and 15d-15 under the Exchange Act, our Chief Executive Officer and Chief Financial Officer carried out an evaluation
of the effectiveness of the design and operation of our disclosure controls and procedures as of September 30, 2022. Based upon their
evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures (as defined
in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) were effective as of September 30, 2022.
Changes
in Internal Control over Financial Reporting
There
were no changes in our internal control over financial reporting that occurred during the quarter ended September 30, 2022 that have
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.