VANCOUVER, BC, Oct. 1, 2024
/PRNewswire/ -- Global lifestyle brand MINISO opened its new
Vancouver flagship store at CF
Richmond Centre in Richmond, British
Columbia, on September 28,
2024. The launch of another pink-themed store underscores
MINISO's growing presence in Canada, as it advances on its mission to bring
more joyful shopping experiences to a wider audience across the
country through more innovative designs, dreamy atmospheres, and
expanded IP product sections.
Located in the heart of Richmond with direct access to major
transportation routes, the 3500-sqaure-feet MINISO store sits
conveniently on the first floor of the CF Richmond Centre, near
H&M and Shoppers. The new flagship brings MINISO to a prime
location, offering a vibrant shopping environment and joyful
experiences in one of the city's busiest retail hubs.
MINISO fans can explore a wide selection of around 3000 SKUs,
offering everything they need for daily life, as well as products
they love, such as blind boxes, plushies, cosmetics, stationery,
and household items. The flagship store features a curated
selection of popular products, along with exclusive collaborations
with famous IPs such as Disney, Sanrio, and newly launched series
like BT21, Chiikawa, and Zanmang Loopy. New beauty launches from
beauty brands including Black Rouge, Into You, MilleFee, and
Canmake further enrich the store's offering, ensuring the store has
something for everyone.
As MINISO's first pink-themed store in B.C., the Vancouver flagship reflects the brand's
dedication to creating fun and memorable shopping experiences. The
store's soft pink hues and playful neon elements set the stage for
a visually captivating environment, drawing customers into a
whimsical world that feels fresh, inviting, and effortlessly
joyful. With installations such as a pink Ferris wheel, pink blind
box station, and an interactive makeup area, the store invites
customers to explore and engage in an immersive, dynamic setting.
The store's unique design and product variety make it a must-visit
destination for Vancouver
shoppers.
To celebrate the opening, MINISO organized a series of exciting
events and promotions. Visitors were treated to live performances
by local dance groups and can participate in a photo booth, face
painting, and makeup sessions. Special gifts, including
complimentary perfumes and limited-edition Sanrio blind boxes were
available. Guests were also encouraged to share their shopping
experiences on social media by tagging @Miniso.Canada for a chance
to win exclusive products.
This flagship marks a key step in MINISO's strategic expansion
across Canada as it brought
another well-design store to the community. The recently opened
Sherway store, which also marked the debut of the Chiikawa
collection and introduced a new pink-themed store design for the
first time in Canada, and other
new stores such as CF Fairview Mall and CF Lime Ridge Mall in
Ontario, exemplify the brand's
fresh, innovative design approach, bringing more joy to shopping.
With around 10 new stores opened earlier in the year, the brand
plans to open up more new stores across the country in 2024,
including a new themed store at Eaton Centre and additional
locations in major malls across Quebec. With its unique IP collaborations and
focus on customer engagement, MINISO continues to distinguish
itself as a leader in the global lifestyle retail space.
Looking ahead, MINISO remains dedicated to further growing its
footprint both in Canada and
globally, bringing engaging, design-led, joyful shopping
experiences to even more customers worldwide.
About MINISO
MINISO Group is a global value retailer offering a variety of
trendy lifestyle products featuring IP design. The Company serves
consumers primarily through its large network of MINISO stores, and
promotes a relaxing, treasure-hunting and engaging shopping
experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio, and the Company continually and frequently rolls
out products with these qualities. Since the opening of its first
store in China in 2013, the Company has built its
flagship brand "MINISO" as a globally recognized consuming brand
and established a massive store network worldwide.
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SOURCE MINISO
