GUANGZHOU, China, Oct.19, 2022 /PRNewswire/ -- Onion Global
Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG),
a next-generation lifestyle brand platform that connects the
world's fresh, fashionable, and future technology-based brands to
young people in China and across
Asia, today announced that it
generated over RMB12 million in GMV
within the first three days of its 2022 Luca Brand Seasonal
Promotion. The sales promotion offered discount coupons for quality
products from premium brands, creating a fun, engaging, and
affordable shopping experience tailored to the diverse demands of
younger consumers. During the promotion, Onion Global used live
games to engage with consumers and build awareness of the LUCA
brands. Onion Global's platform O'Mall subsidized popular and
trending products from LUCA brands through a variety of
preferential discounts covering both international and domestic
orders during the period. The eight-day seasonal promotion, under
the theme "Luca Brand New Players", started on October 12, 2022 and continued until October 19, 2022.
Highlights from the first three days of the 2022 Luca
Brand Seasonal Promotion
- The total GMV during the first three days was over RMB12 million, and the total number of orders was
over 25,000;
- More than 900 Standard Product Units (SPUs) offered by 45
brands participated in the Luca Brand Shopping
Festival this year;
- The repurchase rate of buyers was more than 30%;
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "Onion Global remains committed to
its core values: 'customer oriented' and 'embracing change'. Onion
Global will continue to build a diversified brand ecosystem suited
to market conditions by bringing a revolutionary mindset and
innovative thinking to its exploration of new businesses. Based on
its 3F brand selection criteria and global brand supply chain,
Onion Global brings fresh, fashionable and future brands that
anticipate market demands into its brand bank. Onion Global will
fully leverage the 3F brand bank to cultivate LUCA brands that are
trendy and attractive to young people. At the same time, Onion
Global is committed to cooperation and joint development with
famous laboratories and research institutions across the world to
create high quality private label brand products from production
bases in Europe, Japan and South
Korea. Onion Global has built LUCA brands, a brand matrix
covering more than 40 high-quality vertical brands and 700 SKUs,
through in-house research, investment, strategic planning, and
brand management. Through the 'LUCA
Brand Era' initiative, Onion Global
will continue to launch 30-50 new brands each year, enabling our
business to quickly adapt to fast-changing consumer preferences in
this dynamic market environment. Going forward, Onion Global will
continue to enhance consumers' quality of life with products that
are both aesthetically pleasing and practical, striving to create
great experiences for our customers."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that connects the world's fresh, fashionable, and
future technology-based brands to young people in China and across Asia. The Company's mission is to be the dream
factory of lifestyle brands for young people. The Company's
platform offers an integrated solution to develop, market, and
distribute new and inspiring branded products, thereby reshaping
the lifestyle shopping and consumer culture in China. Onion
Global Limited has been listed on New York Stock Exchange
since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eric.yuan@christensencomms.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: linda.bergkamp@christensencomms.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited
