AAA - The Auto Club Group, Drives 48% Year-Over-Year Sales Growth with a Partner Enablement Strategy Powered by ON24
13 Décembre 2023 - 2:00PM
Business Wire
By leveraging the ON24 platform, AAA - The Auto
Club Group, reduced cost and increased reach with digital-first
partner engagement
A recent study by Accenture found that 75% of partners prefer
working with providers who use digital experiences to make business
easier. Highlighting companies that are leaders in digital
transformation, ON24 (NYSE: ONTF), a leading B2B digital engagement
platform, today announced that AAA - The Auto Club Group (ACG), the
second largest AAA club in North America, achieved 48% sales growth
year-over-year in 2022 through their Well-Traveled with AAA webinar
series powered by ON24.
ACG, provides a full suite of products and services, from
roadside assistance to Travel Agency services and insurance. Before
working with ON24, their marketing team relied more on in-person
events, which only reached a fraction of their 13+ million members
and potential members. Now, with an enterprise-grade platform for
digital engagement, they expanded their reach, reduced cost and
enabled better sales follow-up, resulting in increased pipeline and
revenue year-over-year.
"Partnering with ON24 has transformed our member engagement
strategy. We've shifted our primary focus from traditional events
and print communication to integrated digital and hybrid campaigns
that allow us to reach more of our audience, on their terms,” said
Debbie Haas, Vice President of Travel for AAA - The Auto Club
Group. “Our partnership with ON24 has not only increased our sales
but also enabled us to deliver more personalized and engaging
experiences to our audience, optimizing and scaling our member
communications effectively."
Leveraging ON24, ACG transitioned from in-person events to
conducting biweekly and monthly digital events for members. This
shift reduced the need for costly travel and minimized disruptions
to business operations. Beyond increasing sales, this strategy
resulted in increased reach and elevated audience engagement. The
streamlined program has provided the team with opportunities to
craft new and captivating methods to keep audiences returning, such
as choose-your-own-adventure webinar experiences and virtual travel
summits. By templatizing and scaling their initiatives, the ACG
team can concentrate on ongoing innovation strategies that will
impact their business.
"The Auto Club Group sets a benchmark for forward-thinking
organizations on how to innovate their go-to-market strategies for
today’s digital-first world," commented Callan Young, Chief
Marketing Officer at ON24. "We’re proud to be a part of ACG's
transformation, enabling their marketing organization to move from
one-off tactics to continuous engagement and results.”
To learn more about how ON24 can help empower partner
enablement, click here.
About AAA – The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in
North America with more than 13 million members across 14 U.S.
states, the province of Quebec and two U.S. territories. ACG and
its affiliates provide members with roadside assistance, insurance
products, banking and financial services, travel offerings and
more. ACG belongs to the national AAA federation with more than 64
million members in the United States and Canada. AAA’s mission is
to protect and advance freedom of mobility and improve traffic
safety. For more information, get the AAA Mobile app, visit
AAA.com, and follow us on Facebook, Twitter and LinkedIn.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, powered by generative AI, businesses use our portfolio
of webinar, virtual event and content experiences to drive
engagement and generate first-party data, delivering revenue growth
across the enterprise – from demand generation to customer success
to partner enablement.
ON24 powers digital engagement for industry-leading customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231213889068/en/
Media: Tessa Barron press@on24.com Investor: Lauren Sloane, The
Blueshirt Group for ON24 investorrelations@on24.com
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