PIK Water Pik Technologies W/I

Waterpik Introduces Instapure(R) Water Filter The Ultimate in Kitchen Convenience: Innovative, Advanced-Technology Instapure(R) Reduces 53 Contaminants, Protects Your Health and Even Helps Do the Dishes FORT COLLINS, Colo., Aug. 31 /PRNewswire/ -- August is National Water Quality Month and Waterpik Technologies is furthering its commitment to public health with the introduction of the Instapure(R) water filter, an innovative end-of-faucet filter that reduces 53 contaminants, as well as chlorine taste and odor, all of which can be found in ordinary tap water. With its sleek, compact design, the Instapure(R) water filter is 20 percent smaller in size than the other leading brand. Its breakthrough technology reduces more than twice as many contaminants as filter pitchers, and the Instapure(R) water filter's functional ease may soon make pitcher filters obsolete. "We are excited to introduce the Instapure(R) water filter to the public," said Bob Shortt, General Manager of Waterpik Technologies. "The Instapure(R) water filter's advanced technology ensures safer and healthier water for consumers who are concerned about water quality. It's a smart addition for every home." The Instapure(R) water filter's proprietary new activated carbon technology uses an exclusive process to create maximum filtering efficiency in an attractive, compact size. With three settings -- filtered water, unfiltered water and power rinse -- the Instapure(R) water filter is a true kitchen convenience. Consumers can easily switch between the three settings, and the Instapure(R) water filter automatically switches back to unfiltered water after each use, maximizing the life of the filter. The power rinse setting is designed to help rinse pots and pans with unfiltered water. The Instapure(R) water filter fastens easily onto most faucets and is a simple do-it-yourself home project that will provide health benefits for the whole family. Installation takes less than three minutes on standard faucets, and the benefits of the one-step easy-to-change filter cartridge will last for up to 100 gallons or about three months of normal use. A convenient indicator light turns red when the filter needs to be replaced, ensuring consumers consistently enjoy maximum filtration benefits. "The Instapure(R) water filter is in a different league from filter pitchers, yet it doesn't cost much more," said Bob Daenen, Senior Marketing Manager at Waterpik. "It's a bargain for consumers and is about one tenth the cost of bottled water. The convenience of having fresh-tasting, clean water available 24-7 is invaluable." The health benefits of filtered tap water versus unfiltered water and bottled water are well-documented. The Instapure(R) water filter reduces more than 53 contaminants, including lead, TTHM, and asbestos, but it retains the good minerals found in tap water, such as fluoride, which helps prevent tooth decay. The Instapure(R) water filter also reduces that undesirable chlorine taste and odor improving the aesthetic experience. The low-cost of the Instapure(R) water filter makes it a must-have health and safety product. Available at The Home Depot stores nationwide August 1, the Instapure(R) water filter retails for a suggested price of $39.99. Replacement filters are available for a suggested retail price of $19.99. About Waterpik Technologies The Waterpik Technologies Personal Healthcare Products division is located in Fort Collins, Colorado, and is a subsidiary of Water Pik Technologies, Inc. (NYSE:PIK). The Company is a leading developer, manufacturer and marketer of personal health care products and professional dental products. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the automatic toothbrush, end-of-faucet water filtration system, and pulsating shower massage. For more information, visit the Water Pik Technologies, Inc. web site at http://www.waterpik.com/. DATASOURCE: Waterpik Technologies CONTACT: Melanie Burke of Ketchum, +1-310-584-8315, for Waterpik Web site: http://www.waterpik.com/

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