PLA.A Playboy Enterprises CL A

Satellite Radio Channel Enjoys Extraordinary Growth Since March Launch NEW YORK, June 26 /PRNewswire-FirstCall/ -- Playboy Radio has been burning up the airwaves and continues to increase in popularity as more than one million subscribers have opted to tune in to the station. The 24-hour-a-day, seven day-a-week channel debuted in March of this year on SIRIUS channel #198. Playboy Radio also went international for the first time when SIRIUS Canada launched the channel in Canada earlier this month. Playboy Radio on SIRIUS features a full range of live programming that leverages the company's vast array of assets including personalities and elements from Playboy magazine, Playboy.com and Playboy TV. Playboy Playmates, Playboy magazine editors and Playboy TV talent are also regularly featured on the channel. Popular programs on Playboy Radio include: The Playboy Radio Morning Show where the style and culture of Playboy magazine come to life every morning in a sophisticated lifestyle-based show; The Playmate Hour which keeps listeners up-to-date on their favorites Playmates; Afternoon Advice -- a live call-in show that blends sex, humor, information and entertainment; and the radio version of the popular Playboy TV series Night Calls. "We are thrilled with the success of Playboy Radio thus far and have high expectations for continued growth," said Ned Nalle, President of Programming for the Playboy Entertainment Group. "We are very proud of the original and compelling programming we've been creating and we're glad to see both listeners and new advertisers connecting with our content." "Playboy Radio chose SIRIUS for its home on satellite radio because they believed we could bring listeners break-through programming they had never heard before," said Jay Clark, Executive Vice President of Programming for SIRIUS. "The overwhelming number of people who are opting in demonstrates there is an avid audience for Playboy Radio's type of sophisticated and sexy programming." Playboy Radio will celebrate hitting the one million milestone with a series of on-air promotions this week: -- The Playboy Morning Show will have its first in-depth sit-down with Playboy Founder Hugh Hefner. -- Several of the programs will feature visits from popular "Million Selling Recording Artists" including The Ramones. -- Private Calls will feature the topic "What sexual fantasy would you fulfill if you had a million dollars?" -- Playboy Radio will be the exclusive broadcast partner for the first annual FAME Awards, a fan-voted award show for adult stars, taking place on June 24th at the Los Angeles Convention Center. SIRIUS will air the award show on July 1. To ensure the channel reaches an age-appropriate audience, SIRIUS offers Parental Controls and listeners must opt-in for free to Playboy Radio either via the phone or Internet. For those who want to subscribe to Playboy Radio on SIRIUS, information is available at http://www.playboyradio.com/ or by calling 866-527-8633. About Playboy Enterprises, Inc. Playboy Enterprises, Inc. (NYSE:PLANYSE:PLA.A) is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming globally via DVD and a network of websites including Playboy.com, a leading men's lifestyle and entertainment website; and licenses the Playboy and Spice trademarks internationally for a range of consumer products and services. DATASOURCE: Playboy Enterprises, Inc. CONTACT: Jay Jay Nesheim of Playboy Enterprises, Inc., +1-212-261-4933, Web site: http://www.playboyradio.com/

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