RLH Corporation Appoints Chris Trick Chief Marketing Officer
15 Septembre 2020 - 10:05PM
RLH Corporation (NYSE:RLH) announced today the appointment of
Christopher (Chris) Trick as its Senior Vice President, Chief
Marketing Officer effective September 15, 2020. Mr. Trick
brings to Red Lion more than 20 years of experience building brand
value and advancing franchise growth initiatives, much of it in the
economy through upper-midscale hotel segments. Mr. Trick will be
responsible for leading Red Lion’s marketing and advertising
strategy supporting all of its channels from franchise development
to direct-to-consumer campaigns.
John Russell, Chief Executive Officer of RLH
stated, “We are excited to have Chris on board as our Chief
Marketing Officer. Chris has extensive experience
revitalizing brands across a number of industries with more than
half of his career spent in franchising and hospitality in
progressive roles at Marriott, Wyndham, LaQuinta, Intercontinental
Hotels Group and Realogy. Chris brings a deep omni-channel skill
set that will further enhance our go-to-market efforts across a
wide variety of media and a broad spectrum of stakeholders
including our franchisees, vendors and our guests. Chris is a
former co-worker of mine and I am thrilled to have him on the Red
Lion team. We look forward to his essential contribution as we
continue to execute on our strategy.”
Chris Trick added, “I am excited to be a part of
the Red Lion team. A key priority in this role is to embark on a
brand revitalization and reimaging program including raising our
brand profiles, enhancing our brand image, and strengthening our
messaging to our franchisees and our guests. I am also
focused on driving contribution to our franchisees and licensees,
which includes ensuring appropriate brand standards. I believe
there is a unique opportunity to elevate RLH’s brand equity and
enhance our loyalty program which will help support our franchisees
and attract prospective franchisees to Red Lion.”
Prior to joining Red Lion, Mr. Trick was the
head of marketing for Southern Carlson, a Kyocera Company, where he
was responsible for brand marketing leadership, creative services
and marketing related technology solutions. Prior to his
experience at Southern Carlson, Mr. Trick spent six years with
Realogy Franchise Group where he successfully drove multi-brand
marketing solutions, revitalized the ERA brand through a
programmatic, multi-faceted strategic plan which helped drive
market share. Prior to Realogy, served as VP Marketing for the
Marriott ExecuStay Brand at Marriott International, spear-headed
long term strategic marketing plans at Wyndham Hotel Group and led
brand marketing programs at La Quinta Inns and Intercontinental
Hotels Group, where he directly impacted brand differentiation,
positioning, and awareness. Mr. Trick holds Bachelor of
Business Administration from Texas A&M University.
About RLH Corporation
RLH Corporation is an innovative hotel company
focused on the franchising of upscale, midscale and economy hotels.
The company maximizes return on invested capital for hotel owners
across North America through relevant brands, industry-leading
technology and forward-thinking services. For more information,
please visit the company's website at www.rlhco.com.
Social
Mediawww.Facebook.com/myhellorewards www.Twitter.com/myhellorewards www.Instagram.com/myhellorewards www.Linkedin.com/company/rlhco
Investor Relations ContactNikki SacksInvestor
Relations 203-682-8263investorrelations@rlhco.com
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