Investor’s Business Daily Recognizes Charles Schwab Bank as Most Trusted Bank and Charles Schwab as one of the Most Trusted Financial Services Firms in Annual Survey
28 Septembre 2023 - 4:00PM
Business Wire
Charles Schwab Bank was named the most trusted bank by
Investor’s Business Daily (IBD) in its 2023 Most Trusted Financial
Companies Survey, marking the first year a bank broke into the
annual survey’s top 10 since its inception in 2020. Charles Schwab
was also named one of the most trusted investment firms, with
consumers ranking Schwab among the top two most trusted financial
companies across four categories – ETF/Fund Company, Online Broker,
Wealth Management and Banking.
The survey scores financial companies on seven key attributes:
financially sound/secure; quality of products/services; ethical
business practices; privacy and security of personal data; customer
service; prices; and sensitivity to customer needs in the current
economic and financial climate.
“Earning and maintaining our clients’ trust is at the core of
what we do at Schwab and drives our Through Clients’ Eyes
strategy,” said Rick Wurster, president of Charles Schwab. “This
recognition is emblematic of the experience we strive to create for
our clients every day – a no trade-offs combination of low costs,
unparalleled service, and a wide range of services and capabilities
that clients expect when entrusting us with their financial
futures. We are proud to be a trusted company for those we serve
and are honored that so many investors continue to choose Schwab
year over year.”
Learn more about Schwab’s commitment to putting clients
first.
Methodology
Conducted from May-July in partnership with TechnoMetrica Market
Intelligence, the survey ranks top financial companies across eight
business categories: auto insurance, ETF/fund companies, home
insurance, online brokers, credit card issuers, wealth management,
life insurance, and banking. The study was conducted in two phases,
with data collected via online surveys.
In May, 507 consumers participated in the Phase 1 survey, with
respondents drawn from visitors to IBD's Investors.com website and
email invitations to IBD readers. Researchers began with 12 trust
attributes developed by IBD editors and TechnoMetrica. Based on the
Phase 1 results, researchers narrowed the final list to seven
attributes for evaluation in Phase 2 and derived the weights of
each attribute to calculate the overall customer trust index in
Phase 2.
Phase 2 of the survey was conducted in June and July. Using the
seven customer trust attributes arrived at in Phase 1, respondents
evaluated the company they most often utilize in each of the eight
business lines. The Phase 2 survey had 7,597 respondents, with
1,576 coming from the IBD website or email invitations, 2,041 from
the WSJ Opinion Leaders Panel, and 3,980 from TechnoMetrica's
network of panel partners.
For each of the 79 companies that met minimum inclusion
criteria, researchers calculated seven trust components based on
the responses to the Phase 2 survey, and combined the seven
component scores, using the weights from Phase 1, to arrive at each
company's overall Trust Index rating.
About Charles Schwab
At Charles Schwab, we believe in the power of investing to help
individuals create a better tomorrow. We have a history of
challenging the status quo in our industry, innovating in ways that
benefit investors and the advisors and employers who serve them,
and championing our clients’ goals with passion and integrity.
More information is available at aboutschwab.com. Follow us on
Twitter, Facebook, YouTube, and LinkedIn.
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E.J. Bernacki Charles Schwab ej.bernacki@schwab.com
Charles Schwab (NYSE:SCHW)
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