Anthem Wins Five Packaging Design Awards for Private Brand
22 Avril 2014 - 2:00PM
Marketwired
Anthem Wins Five Packaging Design Awards for Private Brand
Awards Recognize Design Excellence for Safeway SELECT(R)
Brand
SAN FRANCISCO, CA--(Marketwired - Apr 22, 2014) - Anthem, a
global creative agency that actively connects brands with consumers
by amplifying desirability from package design to brand campaign to
drive brand performance, announced today that its San Francisco
office has been honored with five packaging design awards
recognizing packaging design excellence for Safeway
SELECT® private brand.
Anthem received a 'Silver' award for its packaging design of
Safeway brands' Safeway SELECT® French Style Sparkling
Sodas and a 'Bronze' for Safeway SELECT® Chocolate
Bars in the Vertex Awards International Retail Brand Design
Competition.
The name Vertex -- the highest point of something; apex or
summit -- was chosen by competition co-creators, Christopher
Durham, founder of My Private Brand and Philip Russo,
publisher of Global Retail Brands, because it exemplified
their goal to push the industry forward and set a new standard for
the recognition of superior design and great retailer-owned
brands.
In the Beverages category, Anthem was awarded Vertex
Silver for its private brand design:
Safeway SELECT® French Style Sparkling Sodas
In the Packaged Goods category, Anthem was awarded
Vertex Bronze for its private brand design:
Safeway SELECT® Chocolate Bars
"Packaging is perhaps the most valuable vehicle for a brand and
plays a key role at 'shelf' whether that shelf be in store, online
or in home," says Tom Holownia, managing director of Anthem's San
Francisco office. "Design that creates emotional connections helps
make a brand more desirable and this desirability from the shelf
out is a powerful approach to amplifying a brand's anthem."
Winners of the 2014 GDUSA American Package Design Awards are
those select creative and marketing talents who best use the power
of design to advance the brand promise, forge an emotional
connection with the buyer at the moment of truth, and help make the
sale.
In the Packaging category, Anthem was awarded
Certificates of Excellence for its work on:
Safeway SELECT® French Style Sparkling Sodas
Safeway SELECT® Chocolate Bars
The HOW International Design Awards recognize excellence on a
global level. Its international design competition winners span the
globe and give readers of HOW magazine a taste of design innovation
on an international design scale.
In the Packaging category, Anthem was awarded for its
private brand package design:
Safeway SELECT® Balsamic Vinegars
Holownia concluded: "It is an honor for Anthem to be recognized
with five prestigious awards for packaging design excellence. We
are fortunate to work with a visionary client like Safeway that
understands the power of design and the role packaging has in
creating brand desirability. Packaging doesn't just contain the
brand, it is the brand."
To view all 2014 GDUSA American Design Awards winners, click the
following Web site address:
http://www.gdusa.com/contests/apda14/winners/
To view all 2013 Vertex Awards International Retail Brand Design
Competition winners, click the following Web site address:
http://www.vertexawards.org/2013-vertex-awards-winners-announced/
Anthem is a global creative agency that actively connects
brands with people by amplifying desirability -- creating an
insatiable thirst for brands from package design to brand campaign.
Anthem sells brands to drive brand performance. Anthem is part of
the brand development group of SGK (NYSE: SGK), formerly
marketed as Schawk, Inc. For more information visit:
http://www.anthemww.com
AT ANTHEM: Tom Holownia Managing Director (San Francisco) (415)
896-9399 Email Contact AT SGK: Jennifer Adams Corporate Media
Relations (513) 562-3506 Email Contact
Schawk (NYSE:SGK)
Graphique Historique de l'Action
De Mai 2024 à Juin 2024
Schawk (NYSE:SGK)
Graphique Historique de l'Action
De Juin 2023 à Juin 2024