Similarweb Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report
14 Septembre 2023 - 6:00PM
Business Wire
Similarweb enables joint customers to build leading solutions
on Snowflake’s Data Cloud by enriching their digital strategies
with a comprehensive view of the digital world, covering millions
of websites and apps, providing organizations with the actionable
insights they need to capture market share and grow their
business.
Similarweb today announced that it has been recognized as a Data
Enrichment leader in the Modern Marketing Data Stack 2023: How
Data-Forward Marketers Are Redefining Strategies to Unify, Analyze,
and Activate Data to Boost Revenue executed and launched by
Snowflake, the Data Cloud company.
Snowflake’s data-backed report identifies the best solutions
used by Snowflake customers to show how marketers can leverage the
Snowflake Data Cloud with accompanying partner solutions to convert
valuable prospects into loyal customers. By analyzing usage
patterns from a pool of approximately 8,100 customers as of April
2023, Snowflake identified ten technology categories that
organizations consider when building their marketing data stacks.
The research reflects how customers are adopting solutions from a
rapidly changing ecosystem and highlights the convergence of adtech
and martech, the increased importance of privacy enhancing
technologies, and the heightened focus marketers have on
measurement to maximize campaign ROI. The ten categories
include:
- Analytics & Data Capture
- Enrichment
- Identity & Activation
- Identity & Onboarders
- Customer Data Activation
- Advertising Platforms
- Measurement & Attribution
- Integration & Modeling
- Business Intelligence
- AI & Machine Learning
- Privacy Enhancing Technologies
Focusing on those companies that are active members of the
Snowflake Partner Network (or ones with a comparable agreement in
place with Snowflake), as well as Snowflake Marketplace providers,
the report explores each of these categories that comprise the
Modern Marketing Data Stack, highlighting technology partners and
their solutions as “leaders” or “ones to watch” within each
category. The report also details how current Snowflake customers
leverage a number of these partner technologies to enable
data-driven marketing strategies and informed business decisions.
Snowflake’s report provides a concrete overview of the partner
solution providers and data providers marketers choose to create
their data stacks.
“Marketing professionals are seeing the value of operating with
the full breadth of their data, thanks to the Snowflake Data
Cloud,” said Denise Persson, Chief Marketing Officer at Snowflake.
“Similarweb emerged as a leader in the Enrichment category with
joint customers leveraging their rich web, app, search, and
ecommerce data to round out the picture of the digital markets they
compete in.”
Similarweb was identified in Snowflake’s report as a leader in
the Enrichment category for the data products offered on Snowflake
Marketplace and how the company has helped enterprises achieve a
more complete picture of the competitive landscape in digital
markets.
“Similarweb data is powerful on its own but even more powerful
when customers integrate it with their own enterprise data, models,
and workflows using Snowflake’s Data Cloud — a powerful, flexible,
and fully managed cloud data platform for all data,” Similarweb CEO
Or Offer said. “Business and marketing leaders are looking for a
true 360-degree view of customers, competitors, and markets, which
they can see more clearly by combining many data sources into a
coherent view. This recognition in Snowflake’s 2023 Modern
Marketing Data Stack report highlights how valuable our data can be
as part of that mix.”
Click here to read The Modern Marketing Data Stack 2023: How
Data-Forward Marketers Are Redefining Strategies to Unify, Analyze,
and Activate Data to Boost Revenue.
About Similarweb
Similarweb powers businesses to win their market with the best
Digital Data. Similarweb reveals what is happening online and
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition and
increase monetization. We empower our users to be the first to
discover and capture the best business opportunities and stay alert
to react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by the most advanced technology, and based on the
most comprehensive and accurate digital data on the planet.
Learn more: Similarweb | Similarweb Digital Data
Free Tools: Analyze any website or app | Verify your website |
Browser extension
Follow us: Blog | LinkedIn | YouTube | Instagram | X
Disclaimer: All names, brands, trademarks, and registered
trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision by any third party
based in whole or in part on such data, reports, and materials.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230914753012/en/
Press: David F. Carr Similarweb
david.carr@similarweb.com
Investors: Raymond “RJ” Jones Similarweb
raymond.jones@similarweb.com
Similarweb (NYSE:SMWB)
Graphique Historique de l'Action
De Avr 2024 à Mai 2024
Similarweb (NYSE:SMWB)
Graphique Historique de l'Action
De Mai 2023 à Mai 2024